120hz display - 18 months behind the competition.
Always on display - 5 years behind the competition
Portrait mode videos - 2 years behind the competition
Under display finger print sensor - 3 years behind the competition
Your perspective - two decades behind a trillion dollar company.
Apple rarely cares to be first. Apple cares about quality. To do things best, or at least far better.
There was an MP3 player in 1997. iPod came out in 2001. Four years!!!! Which still has a lineage into the modern era?
When Apple does do things first (remove CD drive, remove audio jack port, remove extraneous laptop ports), people just bitch. How far behind are other companies on these things?
Honestly, not too far behind (look at Samsung ditching the power brick), because all they do is copy to ride Apple’s coattails. Apple rarely copies. If they do, at least they do it better than what they copied.
You forget that Apple plays by the best rule in growth: they compete only with themselves.
Lastly, as someone who objectively loves Apple products and criticizes their missteps at the same time (MobileMe!), I just buy what I want and need and don’t care what “the competition” is up to. So when Apple releases something, that’s when it’s available. And it’s generally a great experience. 🤷🏼♂️