iPhone 15 Pro Max Likely to Start at $1,199 to $1,299, Says Analyst

[Dionte]

For that price increase the pro max better shoot 3d video I can watch on my Vision Pro.

 

[jlc1978]

$200 more for a $50 camera. That's about as Apple as it comes.... (And yes I know there is more than a camera but a $200 hike for the minimal upgrades its getting is laughable.

The rule of thumb is the end user price is 3x the component price.

 

[doboy]

We all need to stop buying. It won't happen, of course, but it's the only way to try to send a message.

At least I don't buy a new phone every year like I used to. Doing my part.

 

[3rdiguy]

Hoping for a Mini variant. Ready to drop to smaller screen from current 13 Pro Max. Ever since I got a cellular iPad Mini 6 the desire and use case for the largest iPhone has shifted significantly

 

[tripsync]

The right to repair does not prevent Apple from performing "repairs" (actually just swapping parts); it simply opens up a free market around that process. Or is a free market only considered good when it benefits late-stage capitalism?
Case 1: Let's say you own a top-tier MacBook Pro with M1 Max, 64GB RAM, and 8TB storage, and the motherboard dies. Apple will ask you for a very hefty sum for replacement, because it's an expensive board. Third-party repair services will fix the board itself for a steady price that depends only on the damage done.
Case 2: Same scenario, but you have important data on that MacBook. Apple won't recover your data. Third-parties will.
Case 3: You have an iPhone XS, and you broke the screen. Apple will charge you around $400 for that repair, which is more than the price of simply buying another used iPhone XS.
Case 4: If you don't live near an Apple Store but need repairs done fast, you could simply go to a third-party service located in your area.
More flexibility is always better than less flexibility.

I never said it prevents Apple from performing repairs. It forces Apple to provide the parts which Apple needs to setup supply contracts, inventory, and general infrastructure to support this.

This adds to cost and that cost gets pushed down to the customers.

This is the exact thing people fail to understand. When you complain to Apple to include XYZ, it costs you extra. And quite often that cost is baked in to the price of the product.

Publishers have not left Google Play, which has the same draconian fees; why would they leave the App Store? Sideloading means you will have the option to install directly/pay directly, usually in addition to the option of just using the App Store.
Also sideloading means improved security, because instead of relying on App Store Review team to scan all the apps for compliance, Apple will be forced to actually start developing good software, which properly sandboxes third-party applications, monitors their behaviour, etc.
MacBooks can run any third-party software in the world and they have industry-leading battery life, btw.

Publishers haven't left Google Play *yet* because most of the mobile dollars are in iOS so it doesn't make sense to setup infrastructure to address a smaller revenue market. And Epic knowingly left the App Store so there's exhibit A already.

Sideloading does not improve security. That's some weird mental gymnastics you got there.

1. But they still ship cables. Instead of shipping cables that only work with iPhone, they will now ship cables that work with any devices of yours. Great news!
2. iPhone will not go portless in foreseeable future; ask any videographer why. And now the iPhone won't be capped by USB 2.0 Lightning speeds when transferring files. Again, great news.
3. Having full-blown USB-C port also opens up potential for something like Samsung DeX mode. Which won't happen, of course, but only because Apple hates their customers.
4. Also USB Audio on an iPhone, finally. It's not as good as having headphone jack, of course, but it's better than nothing.

How do you know they weren't going to axe the cable like they did with the brick and headphones? In order to push MagSafe, it's more than likely they would do this.
You cannot say for sure they weren't going to go portless in the foreseeable future. With Wifi 6E, they absolutely can go portless via airdropping files if speed was a concern.
Apple already created a lightning usb3.0 accessory for the first gen iPad Pros so your argument about being capped by 2.0 is practically wrong.
"USB-C allows for something Apple won't do" is a terrible argument
Don't know what you mean on USB audio. There always was an adapter to plug your headphone jack in.

For their profit margins — sure.

What?

 

[tripsync]

I'm lost for words

Yeah I'm sure it's 100% free for Apple to create separate supply contracts to offer right to repair activists parts. You know, forget about the bills for inventory.

Free lunch!

 

[tripsync]

I believe I understood. You were saying that Apple need to increase prices because of all those things.

Almost but not quite. The point was Apple pushes the cost of these requests onto the consumer and the consumer usually acts surprised and/or accuses Apple of being greedy. Sorry but you're just playing yourself when you made these demands.

They don't need to raise prices

No. They do. That's how publicly traded company works.

You add XYZ feature. XYZ adds costs. CEO makes sure margins stay healthy. If CEO fails, board fires CEO and hires someone who can keep margins healthy to keep shareholders happy.

There is no realistic scenario where Tim Cook tells shareholders "we're going to cut profits by half next year" and keeps his job.

 

[tripsync]

Not anywhere near what I said but, again, have fun with the contextually lacking narrative.

Unions = more salary for employees = adds costs
Right to repair = at a minimum, setup new inventory to store parts, separate supply contracts = adds costs
Including usb-c charging cable vs eliminating port = adds costs
Allow sideloading = additional engineering hours to setup sideloading = adds cost
More lawsuits = adds cost of doing business.

Tell me again how "half the things you mentioned cost nothing to implement" 🤣

 

[tridley68]

Sounds about right can't wait for my yearly upgrade

 

[Jimmy Bubbles]

Then Apple will likely offer more trade-in value for recently previous phones to encourage that upgrade then, my guess anyway.

 

[dampfnudel]

200 dollars more for a USB C port and a Friggen Side Button? common now....

You also get thinner bezels and a “new” blue-gray color option.

 

[DMG35]

so you want apple to be prounions.
you want right to repair.
you want usb-c which means apple must keep including the charging cable for the next 5 years.
you want apple to allow sideloading.
you want Apple to get sued for XYZ.

gee i wonder why they increased prices.

next time you complain about something related to Apple products, just remember that the costs almost always get passed onto you, the consumer.

Please explain how wanting right to repair, usb-c, and sideloading passes on costs to the consumer. I'd love to hear the answer to this. Also, Apple gets sued by dozens upon dozens of people every year, this is noting new to any massive corporation like they are.

Your reasons above seem more like you want to justify a price increase. The only justification is that everything now costs more money. From a bag of groceries to a smartphone. But the White House will tell you how awesome the economy is doing every chance they get 😂

 

[Ozid]

so you want apple to be prounions.
you want right to repair.
you want usb-c which means apple must keep including the charging cable for the next 5 years.
you want apple to allow sideloading.
you want Apple to get sued for XYZ.

gee i wonder why they increased prices.

next time you complain about something related to Apple products, just remember that the costs almost always get passed onto you, the consumer.

This is crazy. They’re the most profitable company in the entire history of the known universe.

If they wanna choose to Nickel and dime me, I’m going to choose a competitor. Maybe this year is finally the year I get a Pixel

 

[HobeSoundDarryl]

Since it looks like yet another iteration of “slightly faster and slightly better camera compared to last year” I don’t see how they can rationalise it becoming more expensive.

The usuals are "inflation", "supply chain", "covid" and similar. The words may change but it works over and over and over again. And before long, we buyers start doing it for them using the same words. We just wait for Apple to give us this year’s catchy words to start the justifications. 🤪

 

[Ozid]

Please explain how wanting right to repair, usb-c, and sideloading passes on costs to the consumer. I'd love to hear the answer to this. Also, Apple gets sued by dozens upon dozens of people every year, this is noting new to any massive corporation like they are.

Your reasons above seem more like you want to justify a price increase. The only justification is that everything now costs more money. From a bag of groceries to a smartphone. But the White House will tell you how awesome the economy is doing every chance they get 😂

I agree with you for the most part, but prices are first to rise and last to fall ALWAYS.

 

[ddhhddhh2]

I'm totally shocked, can't believe we're still talking about the iPhone 15. I thought we should be on the 16 by now. Discussing the 15 is clearly old news.

 

[Shirasaki]

next time you complain about something related to Apple products, just remember that the costs almost always get passed onto you, the consumer.

you surely aren’t going to complain, but if customer base got pissed off massively and start to boycott Apple with their wallet, I want to see how Apple reacts. I don’t think the board would be happy to see a full year of inventory unable to move because of ridiculously high price.
We are far from there yet tho, so more price hikes.

Not happening. Every year they say this. But if they raise the price to $1099 for the pro it’s $1199 for the Pro Max and they will definitely have 256GB standard at that price.

Nah. If they could get away with it, I bet Apple would use 32GB as the base model. Thankfully storage chip capacity advancements keeps that idea at bay.

 

[redbeard331]

Haven’t we heard this every year the last few years and then the price ended up being the same?

 

[Shirasaki]

Talking about price hikes, why not bumping it to $8k for top of the line model and $5k for base model next year, just test the water and see how customer will react? We all have to be adventurous sometimes aren’t we?

 

[JapanApple]

stockholders will have money this year TY!

 

[dampfnudel]

$1,299 would be nuts! I don’t think Apple is that insane.

You mean you don’t think Apple would be that greedy because with the amount of money Apple is making, they’re far from being insane. Tim’s crazy like a fox.

 

[Shirasaki]

I get that inflation is a factor, but haven't flash storage prices been plummeting?

Apparently not plummeting enough for apple to consider lowering the price. Maybe if flash storage chip manufacturers giving money to Apple we can see a price drop? /s

 

[ItsMeMicke]

Sounds good to me. Cant wait to get my hands on the 15Pro Max.

 

[Shirasaki]

$1,299 would be nuts! I don’t think Apple is that insane.

Remember, business only priority is money. Apple is no exception. If Apple can get away with 900% profit margin, they will achieve so at all costs, literal all costs, including destroying the planet if they have to.

 

[redbeard331]

Give me 12gb ram and a 12x “zoom” lens and I’ll pay more for it.

Whatever happened to the iPhone ultra rumors anyways??