While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
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iPhone 17 Pro Launching Later This Year With These 10 New Features
The iPhone 17 Pro and Pro Max are shaping up to be, shall we say, a masterclass in underwhelming innovation. Let’s dive into the ocean of irony, shall we?
First, Apple’s decision to ditch the titanium body introduced with the iPhone 15 Pro and Pro Max in favor of an aluminum frame is a head-scratcher2. Titanium, known for its strength and lightweight properties, was a significant upgrade. Even the iPhone 13 Pro and Pro Max, along with the iPhone 14 Pro and Pro Max, boasted stainless steel frames4. But now, Apple seems to be taking a step back, as if saying, “Why move forward when we can moonwalk into mediocrity?”
Then there’s the camera bump—a design choice so bold it borders on avant-garde absurdity. The rectangular camera bump with rounded corners is not only larger but also retains the same triangular lens layout5. It’s as if the designer was inspired by abstract art but forgot that functionality and aesthetics should coexist. The result? A camera bump so wide and awkward that it could double as a conversation starter—“Hey, is that a phone or a modern art exhibit?”
Battery-wise, Apple offers a slightly larger battery, but it’s still the same old lithium-ion technology7. Meanwhile, competitors are exploring solid-state batteries and other advanced options. It’s like showing up to a Formula 1 race with a horse-drawn carriage—charming, but not exactly cutting-edge.
And let’s not forget the A19 chip. Yes, it’s built on the third-generation 3nm process, just like the A189. While Apple touts modest performance and efficiency gains, it’s hardly the leap forward one would expect from a company that prides itself on innovation. It’s more of a “meh” than a “wow.”
In summary, the iPhone 17 Pro and Pro Max seem to be a downgrade wrapped in a shiny package. Apple appears to be banking on brand loyalty rather than delivering groundbreaking advancements. Perhaps they should consider rebranding their slogan to “Think Different… or Don’t Think at All.”