A large screen with a 1080p resolution and 25% less power consumption than previous AMOLED displays (with AMOLED already using less power than LCD) IS innovative. I personally believe that the screen is the most important part of the phone - but other people may think differently.
You believe AMOLEDs are lower power than LCDs but yet it has been proven again and again that they aren't. So if you can't get that right how is anybody to believe what you say? The whole problem the various LED screens is that they only save power when dark, during normal operation they are relatively huge power drains.
That being said LCDs have along way to go too.