Well, I can say anything I want, but the point is that their marketing direction couldn't be more clear. iOS devices are getting bigger, not smaller. The 6 and 6 Plus on the phone side and the rumored iPad "Pro" on that side. Personally, I wouldn't be surprised to see the iPad Mini go away altogether. On the small side there's the Apple Watch and a range of other products that Cook hinted at in the Rose interview.
So, the landscape looks like this: iPad as a potential laptop replacement picking up heavier computing tasks. iPhone for casual browsing, game playing and other more intensive on the go operations. Apple Watch for notifications, messaging, health data collection, directions and other forms of direct communication between two parties.
They want you to have all three. And a Mac Pro on your desk at work. And a MacBook Air or MacBook Pro as a local storage hub. And an AppleTV to drive your HomeKit hub.