iPhone 7 to Include Five Colors, IPX7 Water Resistance, Dual 12MP Cameras on Plus Model

[JeffyTheQuik]

I will admit the "WOW" was a bit of an overreaction from me, but you have to admit this is probably the best update to the iPhone that Apple has ever done and so is quite a big thing.

I wouldn't say it is just Apple who are lacking innovation, the whole smartphone industry is, as there is not really much else new that they can add to a smartphone and so that's why sales are slowing down. I will say that Samsung with the Note 7 have had some innovation with the camera, waterproofing but the Iris scanner while impressive is unnecessary imo.

I think that being able to carry 1/4 Terabyte in your pocket is pretty amazing, but I come from the old(er) school where my first computer upgrade was a TRS-80 Color Computer from 16K to 64K, and I thought, "I'll never need this much RAM." which soon turned into, "NEED MORE MEMORY!!!"

In 3 years, I'll look back on this post, and think, "NEED MORE MEMORY!!!"

 

[Mac 128]

So you're saying that the only reason for dismissing the headphone jack is to force customers to buy expensive adapters?

From what I have read of his posts, he and others tend to be pushing a narrative that suggests that Apple, despite the fact their sales are in steady decline, is removing the headphone jack in order to boost their profits through the sale of adapters, headphones, and MFi licenses to third parties, while completely ignoring the fact that even Apple must be aware that removing the headphone jack is going to delay upgrades by some, and see wholesale rejection of the iPhone by new and existing customers in favor of Android, and other platforms.

Apple is clearly going to lose even more market share with is move, yet these forum members suggest that Apple is doing it solely out of greed, despite the fact that no number of adapter and headphone sales will result in boosting their profits compared to the loss from the sale of iPhones. It also presumes that the number of people who use 3.5mm headphones both now and in the future will be close to 100% of all iPhone owners, in order for that to even be a viable business model, which various reports suggest is far from the truth.

This is nothing more than, cynical, specious, and illogical FUD.

 

[smacrumon]

I really miss the January Keynotes. They used to start the tech year off with a true bang of magic.

 

[Sparky2012]

I think that being able to carry 1/4 Terabyte in your pocket is pretty amazing, but I come from the old(er) school where my first computer upgrade was a TRS-80 Color Computer from 16K to 64K, and I thought, "I'll never need this much RAM." which soon turned into, "NEED MORE MEMORY!!!"

In 3 years, I'll look back on this post, and think, "NEED MORE MEMORY!!!"

I feel it's amazing too, sometimes us humans don't realise how much we actually have, and forget what it was like without this technology. I mean, nowadays if you want to listen to a certain song, open Spotify, etc and tap it. Same goes for movies. This wasn't possible or nearly as accessible 10 years ago.

I think I'll be like that in maybe 5 years where technology has advanced and we maybe have double the processing power or whatever vs what we have today. And then in a decade or two, if I have kids and that they'll grow up and wonder how we ever got stuff done on our current technology.

 

[DotCom2]

For my tastes I certainly wouldn't call this a "WOW!" update but it is looking a lot better than I previously thought. I will be getting one coming from a 6 plus.

 

[44267547]

Um, no, this new color does not cut it! When will a brand new all new 4 inch phone be released? The last brand new all new 4 inch phone was iPhone 5 back in September 2012!
2012!
And it has been rehashed for four years!!!
NEW iPHONE 4 INCH NOW PLEASE, NOT REHASHED 5, NOT REHASHED 6!!!

I wish their was a dislike button for posts like this. You earned it.

 

[truthertech]

From what I have read of his posts, he and others tend to be pushing a narrative that suggests that Apple, despite the fact their sales are in steady decline, is removing the headphone jack in order to boost their profits through the sale of adapters, headphones, and MFi licenses to third parties, while completely ignoring the fact that even Apple must be aware that removing the headphone jack is going to delay upgrades by some, and see wholesale rejection of the iPhone by new and existing customers in favor of Android, and other platforms.

Apple is clearly going to lose even more market share with is move, yet these forum members suggest that Apple is doing it solely out of greed, despite the fact that no number of adapter and headphone sales will result in boosting their profits compared to the loss from the sale of iPhones. It also presumes that the number of people who use 3.5mm headphones both now and in the future will be close to 100% of all iPhone owners, in order for that to even be a viable business model, which various reports suggest is far from the truth.

This is nothing more than, cynical, specious, and illogical FUD.

Agreed, except for your contention that sales are "in steady decline" and your belief that it will drive a net amount of customers away. No evidence for either. Apple has thus far had a decline in sales comparison with the all time record sales of the previous year. They are up in other categories, e.g., their installed base of iPhone users is up 80% in the past two years, Can't call that a steady decline yet. Further, the impressive list of updates that we think will occur from leaks, coupled with those improvements that haven't leaked, is reasonably likely to continue the trend of people switching from Android to Apple, not the converse. Fact- Apple added more switchers from Android and other platforms in the first half of 2016 than any other six-month period ever!

 

[Jax44]

Yeah, yeah yeah. Lot of people in this forum also agrees with me that iPhone 7 is just other boring upgrade which has no innovation at all.

Regardless if you agree or not. The fact is that iPhone is falling so far behind from competitors, only new colours and lame processor upgrade.

It is just basically iPhone 6S with more powerful processor. Tim Cook also a genius money grabber by removing 3.5mm so he can sell you an adaptor. Oh look, you need spend more money on that.

Regarding to dual camera. HTC tried it, Huawei tried it. Dual camera is not new thing. There is nothing excited about it. So far, I have yet seem any dual camera setup will drastically increase photo quality. I doubt Apple will do anything different.

So what? iPhone 7 is just a other regular upgrade with features that makes you pay more and borrowing some ideas fr competitors.

How is this crappy thing exciting? I will not watch Apple's event and I will not buy iPhone 7.

P.S. If you are looking for excitement from tech world. Look no further than Microsoft or Google's developer conference. I got super excited regarding to Holo Lens and Surface Book. The idea of transferring your smartphone to desktop PC is mind blowing. Google's investment on VR world etc. There is nothing exciting from Applw in recent years.

Gooogle:
Kings of Announce and Drop

 

[nordique]

I will admit the "WOW" was a bit of an overreaction from me, but you have to admit this is probably the best update to the iPhone that Apple has ever done and so is quite a big thing.

I wouldn't say it is just Apple who are lacking innovation, the whole smartphone industry is, as there is not really much else new that they can add to a smartphone and so that's why sales are slowing down. I will say that Samsung with the Note 7 have had some innovation with the camera, waterproofing but the Iris scanner while impressive is unnecessary imo.

It's certainly has somewhat of a "wow" factor if youre coming from a 4s or older, sure

Otherwise it's gonna be a great update for those who have their 2 year contracts ending from the 6/6+/5s/5c line up in late 2014 (provided the lack of headphone jack isn't a big deal)

But for those who purchased a 6s/6s+, dual camera aside (which I think has tons of potential),make no mistake this is going to be a very small upgrade over the 6s (the new colours are to help justify spending a grand on a new phone you really didn't need ....seems to work on me every time haha)

 

[Srb001]

to be a true waterproof it must be like this https://www.rolex.com/watches/submariner/m116610lv-0002.html
until then every smartphone is just water resistant

 

[Sparky2012]

It's certainly has somewhat of a "wow" factor if youre coming from a 4s or older, sure

Otherwise it's gonna be a great update for those who have their 2 year contracts ending from the 6/6+/5s/5c line up in late 2014 (provided the lack of headphone jack isn't a big deal)

But for those who purchased a 6s/6s+, dual camera aside (which I think has tons of potential),make no mistake this is going to be a very small upgrade over the 6s (the new colours are to help justify spending a grand on a new phone you really didn't need ....seems to work on me every time haha)

Colours don't make me buy a new iPhone although I really liked the iPhone 5 in the slate colour and so a colour like that (without the easy scratching) on the 7 Plus would be the one I go for.

Although I have a regular 6s, it is mainly the dual camera that is making me upgrade to the 7 Plus along with the other Plus features like bigger battery, improved screen.

 

[Tycho24]

Sorry you've missed my point. That nose dive of Apple is already happening. Look at the numbers and you'll see.

Oh, you're one of those.

Ignored.

 

[SBlue1]

Wow, what happened to your cables? you take care of them well? or carelessly ?
I think the are more people on android in most countries around the world, or?

My MacBook cable looked the same one day two years ago. I did nothing special. The MacBook got really really hot just by regular use, the Magsafe metal part got so hot that you could barely touch it. So the rubber part touching the metal end got soft and sticky like a chewing gum off just by the slight pressure of disconnecting the MacBook and fell of just like in that picture.

Had a brief conversation about the cable with Apple support, they refused to give me a new cable telling me I was abusing my cable although besides the first half inch the cable was in perfect condition. They also told me the MacBook and the Magsafe can't get that hot like I said, basically telling me I was lying.

Told them also sometimes I have a kind of buzzing feeling in my fingertips when I touch the metal parts of my MacBook and I have the feeling the Power Brick may have a problem. They laughed at me telling me there was never a MacBook power brick failing. A year later there was a recall for MacBook and iPhone power bricks but I could not check mine since there was always an error message when I entered my serial number.

The Apple Service is going downhill in the last few years.

 

[Gasu E.]

Damn ****ing we need a new iPhone after two years and not a old recycled with some minor changes

Define "need" and "we", please.

 

[nviz22]

The good thing about these opinions, is we can all be right. I look at the ecosystem and support in my determination, not items on a list. As I said YMMV how you make your determinations.

But at the same time, shouldn't some stuff be non-negotiable? Say quick charge, wireless charging? Audio jack?

 

[Mac 128]

Agreed, except for your contention that sales are "in steady decline" and your belief that it will drive a net amount of customers away. No evidence for either. Apple has thus far had a decline in comparison with the all time record sales of the previous year. Can't call that a steady decline yet. Further, the impressive list of updates that we think will occur from leaks, coupled with those improvements that haven't leaked, is reasonably likely to continue the trend of people switching from Android to Apple, not the converse.

Sorry, I disagree. It's been 4 straight quarters of decline year over year. How many quarters does is take to make a trend for you? Apple is going to lose customers simply by removing the headphone jack, which will keep some new customers from switching to Apple, as well as causing some others not to upgrade. I don't know how you can argue otherwise. What percentage of potential customers will this affect? That's up for debate. But it will happen, and I contend that there's no way adapters, licenses and headphones can make up for the loss, no matter how reasonably small. And that's exacerbated when you consider that most of the people who will eschew the new iPhone on that basis are likely the ones who would have been buying the adapters and headphones.

All the rumors point to some very specific upgrades that will draw some very specific customers (outside of the usual annual upgraders), mostly involving camera tech in the largest and most expensive iPhone. Otherwise, it appears to be a relatively uninspired upgrade. Seriously, what's so impressive to you here that's going to be readily apparent to the average iPhone customer? Given that, I expect that this launch will nominally draw a lower number upgraders than the 6s, even without taking into account the removal of the headphone jack.

So taken as a whole, unless more die-hard headphone jack users agree with you that the feature set of the iPhone 7 is so impressive that it makes it worth the higher cost of upgrading and inconvenience of switching to wireless or Lightning/adapter headphones (or there are far fewer of them than I think), then I believe it's much more likely that Apple is going to see sales decline, and profits slip again this quarter. Add to that the competition is going to actively market Apple's lack of a headphone jack, and proprietary connector, as a reason to chose them. And for many that will appear to be true, especially considering the higher cost of entry into Apple's ecosystem to get the better tech Apple will be offering for a premium price. That doesn't mean that Apple won't still draw customers to the 6S or SE as a less expensive alternative considering everything else Apple offers, but that only drops Apple's margins lower as well.

And I think Apple knows this, which is why the 7 is likely as uninspiring an upgrade as they've ever offered. It's likely going to a year before Apple sees the demand for the iPhone turn around after such a major change. In fact, I wouldn't be surprised to see Apple's 2017 sales improve year over year as reviews and word of mouth boost interest in whatever new audio tech they're offering. But unless there's something amazing going to drop on Wednesday that hasn't yet leaked as you suggest, based solely on what we expect, I'm on record as saying this iPhone is going to have a lower sales quarter than the iPhone 6s and likely the iPhone 5s.

 

[nviz22]

My ideal phone would be a Note 7 (minus exploding battery) running iOS.

But the only reason I'm upgrading to iPhone 7 is the 256GB option.

Fair enough, but you can get an iOS like experience with a root and Cyanogen Mod, but that's too much to do imo. Touchwiz is good enough for me. iOS might have better resource management, but it doesn't have too much pizzazz.

 

[Tompkinson]

My MacBook cable looked the same one day two years ago. I did nothing special. The MacBook got really really hot just by regular use, the Magsafe metal part got so hot that you could barely touch it. So the rubber part touching the metal end got soft and sticky like a chewing gum off just by the slight pressure of disconnecting the MacBook and fell of just like in that picture.

Had a brief conversation about the cable with Apple support, they refused to give me a new cable telling me I was abusing my cable although besides the first half inch the cable was in perfect condition. They also told me the MacBook and the Magsafe can't get that hot like I said, basically telling me I was lying.

Told them also sometimes I have a kind of buzzing feeling in my fingertips when I touch the metal parts of my MacBook and I have the feeling the Power Brick may have a problem. They laughed at me telling me there was never a MacBook power brick failing. A year later there was a recall for MacBook and iPhone power bricks but I could not check mine since there was always an error message when I entered my serial number.

sorry to hear that.

 

[calzon65]

From what I have read of his posts, he and others tend to be pushing a narrative that suggests that Apple, despite the fact their sales are in steady decline, is removing the headphone jack in order to boost their profits through the sale of adapters, headphones, and MFi licenses to third parties, while completely ignoring the fact that even Apple must be aware that removing the headphone jack is going to delay upgrades by some, and see wholesale rejection of the iPhone by new and existing customers in favor of Android, and other platforms.

Apple is clearly going to lose even more market share with is move, yet these forum members suggest that Apple is doing it solely out of greed, despite the fact that no number of adapter and headphone sales will result in boosting their profits compared to the loss from the sale of iPhones. It also presumes that the number of people who use 3.5mm headphones both now and in the future will be close to 100% of all iPhone owners, in order for that to even be a viable business model, which various reports suggest is far from the truth.

This is nothing more than, cynical, specious, and illogical FUD.

I'm pretty angry about removal of the 3.5mm jack, but I also doubt Apple's primary motive is to increase adapter sales, that's just nuts to me. Even if there was a sliver of truth, any increase in adapter sales would be hardly a blip on their annual revenues.

I think Apple is removing the 3.5mm jack to:
- make room for other things
- thin the phone more
- make improvements in water resistance (even though the 3.5mm jack is not hard to waterproof)
- move towards a wireless world
- potentially increase DRM "control", a theory proposed by Nilay Patel at The Verge that might have some merit
- gain marketing attention by exaggerating the analog vs digital hyperbole

 

[9081094]

Yes, people in the netherlands are cheap ! Know all about it! Most of my friends all want iPhones, but buy Samsung , Sony and LG because it is cheaper.

We are more open to new technologies and certainly want bang for the buck.

 

[Delolia]

For me it's a nice upgrade, even from an Iphone 6S/6S + :

- Better SoC (CPU, GPU and RAM?)
- Better memory
- Better screen
- Better Camera
- Better speaker
- Better waterproofing
- New Colors et some change in design
- As always Better LTE/Wifi/Bluetooth

And maybe :

- Bigger Battery
- New home button
- Better 3D touch


Last year we had :

- Better SoC
- Better Camera (Not a big gap)
- Better materials
- 3D Touch
- Better LTE/Wifi?


There is much More improvements this year if all the rumors are True. Waiting Wednesday, and prepare my money
The Jack is not important for me , I don't have accessories or special headset, so if I Can listen music it's ok for me even in Bluetooth.

 

[I7guy]

But at the same time, shouldn't some stuff be non-negotiable? Say quick charge, wireless charging? Audio jack?

I don't know. I can't answer that. To me, quick charge, to use an example, is a feature that I don't care about. Unless someone dropped into the survivor set, there is always juice somewhere. Wireless charging I have never once said, except maybe in my car, I want wireless charging. And if it was so important, I would get a mophie case, but I don't have a mophie case.

So to some, they may care about some of these non-negotiable features, I don't.

 

[Truffy]

I upgraded from the 5s to the 6s simply because my daughter wanted an iPhone and I gave her my old one. The 5s was superior simply because of the placement of the on/off switch. I find that with the 6s I accidentally alter the volume or switch the ringer off. It seems that the 7 is not going to be a compelling upgrade.

 

[calzon65]

As I ponder a Lighting to 3.5mm adapter, I'm guessing it's not going to be that cheap because if I am right, the digital signal from the Lighting port to the adapter still needs to be converted to analog for final transmission to the headphone/earbud speakers. So that adapter, just like any Lightening connected device, will require a DAC/AMP to do the same job the iPhone's internal DAC/AMP.

I'm heartbroken at the the 3.5mm jack removal because all the components like the iPhone's perfectly good internal DAC/AMP are still there and being used by the iPhone to drive its internal speakers.

 

[Analog Kid]

They won't. My idea is that you will still be able to use your normal Bluetooth headphones with the iPhone 7. But Apple will also release their own custom wireless headphones which afford some added benefits over what other OEMs can offer, because of their use of custom software and hardware.

It might also only work with the iPhone 7 onwards, because it requires some custom wireless chip in the iPhone 7 as well. Like how the Apple Pencil works only with the iPad Pro and not with earlier iPad models.

I've been wondering the same thing. In the past when existing standards haven't met Apples requirements, they've created their own. Often the rest of the industry will then rally with another new competing standard and in the end Apple typically supports both.

The market is ripe for a high quality wireless audio standard. I presume WiFi isn't used because of QoS issues?