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It would almost certainly be the final nail for Cook. He NEEDS to go. The guy is a moron.

Whoa, easy there cowboy. Cook is not a moron, he is a logistics genius and without him Steve Jobs couldn't have transformed Apple.

The problem is that Cook is not a creative person. He is without vision and is incapable of judging whether those who report to him have good product ideas.

Ive is likely a moron. His sense of design is neither practical nor ergonomic, and without the guidance of Jobs his minimalist designs are achingly boring. All of which would be fine if Ive had any notion of his own limitations, yet he instead regards himself as a design genius equal to that of Rodin.
 
And it's paying off. Sales of the 7 Plus are huge. Smart business.

Again.. they are huge at the moment. Whether they would still be if the prices were hiked remains to be seen.

The point, since you admit you missed it, are these phones are expensive. The entire lot of them, and Samsung produces devices that essentially look like one another and they sell.

And cars sell even though many popular models are similar to previous years.
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But many people do. My friends 2016 MB looked very much like his 2015 MB. Typical buyer? I can't say.

Well you're arguing a point that I wasnt even making.

Firstly bringing Samsung in to it has no real relevence it was just an excuse to make a snarky comment but since you did Samsung have actually done something interesting with their phone designs in the last two years, more that can be said for Apple really.

Secondly nobody is arguing that phones are not selling at their current price points but they won't continue to if the prices keep being hiked. No way they will move in the numbers they are if they end up in $1200 and up price range.

In the longer term you have to give people a reason to upgrade rather letting sales numbers slide and making up for it by squeezing out more profit.
 
Why is everyone complaining about the lack of a redesign? If a design works, keep it - the current shell is the most comfortable iPhone yet IMO.

Macs and such have usually 5 or so years between design refreshes, what's the issue here? Afraid no one will know that you have the latest thing?
 
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"Lack new design"? I don't think they need a new design. It's sleek and looks good. Work on internals. The only reason there were design changes for the past years is because the phone got significantly thinner with every generation. No need for that anymore. Stop expecting new designs. Put efforts elsewhere
You're kidding right? Is that the kind of expectation you have for Apple? Concentrate on the inside?
 
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Please tell me they are joking? Please... if there's no major update after THREE years of the same design then I'm pretty sure this company wants to commit suicide.

A major update to you is a slightly different look? The "S" cycles have always been a massive improvement in hardware, the look of the phone has nothing to do with anything.
 
Too many Macrumors readers assume they're the vast majority of Apple customers, and this just isn't so. I would expect this rumor holds some water, the average Apple customer cares little about LED vs OLED vs LCD, they don't care about frameless/bezel-less displays until Apple shows them it exists... then sure.

New colors... that basic aspect appeals to them.

I worked in the retail stores for 6 years, everyone on this forum is a minority in their wishes and expectations of Apple.

You could say the same thing about many high end car buyers. They don't know anything about engines or brakes or transmissions, but they know a Lexus is among the ultimate sports sedans.

Yet if Toyota stopped updating the Lexus models and used low performance hardware, then the brand would soon lose it's reputation and sales would sag, even if most of the potential buyers cannot explain why they are slower and less advanced.
 
what?

What do you mean 3 years of the same design? I mean, yea, so? Let me go back a little bit for you, not quite to the beginning but back a ways.

iPhone 4 - squared off edges, glass front/back
iPhone 4s - same as 4, better internals

iPhone 5 - squared off edges like the 4. Minor design change
iPhone 5s - same as 5, better internals

iPhone 6 - rounded edges, all aluminum body
iPhone 6s - same as 6, better internals

iPhone 7 - rounded edges like the 6. Minor design change
.....

Are you seeing the pattern? The iPhone 4, 4s, 5, and 5s were all similar designs. Likewise, one could fully expect the iPhone 6, 6s, 7, and whatever's next to follow suit.

To be distraught about no "major update after THREE years" means you haven't been paying attention.

???
The 7 has the exact same design as the 6. the only thing that has changed are the antenna bands. The step from 4 to 5 was much bigger. It was a brand new design that had some similarities to the old phone but was created from scratch.

But what do I care. Buy this boring design for the fourth time if you want. I won't be buying a phone with such a big bezel again
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Of course there will be an iPhone 7s. Never understood why people dismissed it to being with.

New design or not, the 7 design remains solid. Only geeks on internet are complaining, people love the form factor and the accessories.
Wait till iPhone 7 sales numbers for the next quarter are out.
Lol
 
I don't know why people nowadays start complaining about a thing that does not even exist...just wait for the real product and STOP COMPLAINING ABOUT NOTHING!!!

If only these stupid analysts did not exist...

At this point, I'm ABSOLUTELY NOT DONE with Apple, but with MacRumors...this forum has become the haunt of trolls and flamers, that's enough to make me go away...
Why do you think that is? Products not up to expectations or everyone on here suddenly hates apple after buying their products for so many years?
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did you bother to actually read the article? "If this report is accurate, it could signify Apple's plans to release a completely overhauled glass-backed iPhonewith a curved, bezel-free OLED display and wireless charging at the high end of its 2017 smartphone lineup, while making only incremental upgrades to its traditional 4.7-inch and 5.5-inch iPhones with LCD displays."

it makes a lot of sense to update the 7 and introduce a new higher end model. It's what they did with the apple watch to much success. it allows them to introduce a more expensive iPhone but still offer one that's got the latest processor in it at a lower price.
It makes a lot of sense? To whom? The shareholders? What happened to 'Think Different!'
 
Again.. they are huge at the moment. Whether they would still be if the prices were hiked remains to be seen.



Well you're arguing a point that I wasnt even making.

Firstly bringing Samsung in to it has no real relevence it was just an excuse to make a snarky comment but since you did Samsung have actually done something interesting with their phone designs in the last two years, more that can be said for Apple really.

Secondly nobody is arguing that phones are not selling at their current price points but they won't continue to if the prices keep being hiked. No way they will move in the numbers they are if they end up in $1200 and up price range.

In the longer term you have to give people a reason to upgrade rather letting sales numbers slide and making up for it by squeezing out more profit.
This entire conversation is broader than just Apple, even with Apple making the lions share of industry profits.

Having said that I don't know what people want; several of my associates went from a 6s+ to a 7+. I didn't ask them the reasons. They all seem to like the 7+.

Do people want to buy phones at full retail price is a related question, which is why I named names. Some of that has to do with Apple as well.
 
lol that is exactly that the "s" models are for... minor spec updates and improvements to the already established designs.
The iPhone 6 and iPhone 7 are the same design with s-model like updates. The s-models have always been known for camera updates, design fixes (iPhone 4 antenna lines/iPhone 6 "bend-gate) and overall speed bumps and gimmicky new features. This is exactly what the iPhone 7 is, a glorified "s" model by another name.

Apple sales will continue to decline if their designs don't get updated. Even by the looks of it on this small thread, there are already some people willing to change companies because of it. It just shows Apple's greed knowing they can release the same product for 4 years in the row and charge a premium for it. It starts to become insulting to customers.

Like I said, it's less of an evolution than we're used to, but still much more than an S bump. Think of it this way. The 3GS is indistinguishable from a 3G when powered off. The vast majority wouldn't be able to tell a 4S from a 4 either. The 5S' only giveaways were Touch ID and dual-tone flash, otherwise exactly the same as the 5. The 6S is also identical to the 6. The 7 is far easier to tell apart, actually having quite a few external changes, and it had way more internal upgrades than any S model ever got.

If you think Touch ID and the Taptic Engine were just "gimmicky" features, then clearly you use an iPhone much differently than I do. Don't get me wrong, I'm not blindly trying to defend Apple -- I disagree with a whole lot of what they are doing lately, especially with the Mac lineup. That said, the iPhone 7 is still, in my opinion, the best phone on the market by a mile.
 
why are people complaining over this BS rumour..there will be a redesign change next year. Thats damn obvious
 
why are people complaining over this BS rumour..there will be a redesign change next year. Thats damn obvious

The rumor doesn't rule that out.

It simply states there will be new iPhones release called iPhone 7s/7s Plus and they will retain the same design at the 7/7 Plus and come in red. It doesn't rule out redesigned models coming alongside the 7s/7s Plus.
 
Im perfectly fine if Apple needs more time for their complete re-design. The 7 Plus in black is gorgeous compared to the ugly duckling 6 series without any of the problems that have plagued it. Added storage and dual camera along with a much faster processor are big deals.

If you only care about the outside appearance buy some stickers for it. But for me the little changes to the 7 equal big changes. Turning the ugliest iPhone in the 6, to a beautiful design when in black.
Little tweaks make huge differences.
 
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The rumor doesn't rule that out.

It simply states there will be new iPhones release called iPhone 7s/7s Plus and they will retain the same design at the 7/7 Plus and come in red. It doesn't rule out redesigned models coming alongside the 7s/7s Plus.
I get that but there will still be a new OLED version...question is if it's just the 5.8 inch screen or smaller.
 
I held out on the iPhone 7 to wait for better features and a design update. If there's no new hardware I'll be switching to an exploding Samsung.

...the explosions aren't the worst part. That it runs the mess that's Android is.
If you're going to cut your nose to spite your face, you're doing it right. Use a dull rusty knife! :)
 
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I get that but there will still be a new OLED version...question is if it's just the 5.8 inch screen or smaller.

Right but then why would they be bringing this model out? (assuming this rumor is true)

I'm not dismissing this out of hand because frankly it would be typical of Tim Cooks Apple to release a low end model ,which exists ostensibly to fill a price point, alongside upgraded versions. There are loads of examples of the same thing..

The non touchbar MacBook "Pro" is the latest example, the token gesture version to soften the blow of the prices going up on the really upgraded models.
 
Whoa, easy there cowboy. Cook is not a moron, he is a logistics genius and without him Steve Jobs couldn't have transformed Apple.

The problem is that Cook is not a creative person. He is without vision and is incapable of judging whether those who report to him have good product ideas.

Ive is likely a moron. His sense of design is neither practical nor ergonomic, and without the guidance of Jobs his minimalist designs are achingly boring. All of which would be fine if Ive had any notion of his own limitations, yet he instead regards himself as a design genius equal to that of Rodin.

So...what you're saying is we need a total Apple purge and for some fresh blood to come in? To be honest with you, I'd pay a lot of money to convince Elon Musk to take over Apple. That man is the closest thing to Steve Jobs still living. He is single handedly changing EVERYTHING.

A Tesla/Apple team up with be a force to be reckoned with. Especially with Elon's battery technology and research.
 
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Whoa, easy there cowboy. Cook is not a moron, he is a logistics genius and without him Steve Jobs couldn't have transformed Apple.

The problem is that Cook is not a creative person. He is without vision and is incapable of judging whether those who report to him have good product ideas.

Ive is likely a moron. His sense of design is neither practical nor ergonomic, and without the guidance of Jobs his minimalist designs are achingly boring. All of which would be fine if Ive had any notion of his own limitations, yet he instead regards himself as a design genius equal to that of Rodin.

Okay question, given that Cook is a logistics genius (your emphasis not mine) why is everything Apple release these days severely supply constrained?
 
Okay question, given that Cook is a logistics genius (your emphasis not mine) why is everything Apple release these days severely supply constrained?

...um because unlike all other smartphones, they need to secure parts in the millions. Whereas all othe brands are lucky to sell a fraction of the high end devices.
Remember, Android sells are large in aggregate, meaning all the cheap phones, from all the different brands including the budget ones sold in India and China who rely on inexpensive easily obtainable off the shelf parts.
...not the cutting edge newest technologies.
 
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