'iPhone 8' Could Reportedly Be Called 'iPhone Edition,' Ship Well After 4.7-Inch and 5.5-Inch Versions

[jonnysods]

I'm genuinely excited about this.

I'm way more excited about Macs, would love to see an investment and some excitement about their computers again.

 

[Mr. Dee]

The problem with your theory is the frequency of design refreshes on one line to the other. The iPhone has had a major redesign at least every other year before the iPhone 6-7. Whereas the Macbook Pro has more or less stayed the same for 10 years like you mentioned. Though I agree with you in that the phone will merge closer to the cycles had by the mac.

The 2006 to 2007 were basically a Powerbook G4 with a Facetime camera and backlit keys.
The 2008 to 2011 used the unibody design which was significant itself.
The 2012 to 2015 saw the introduction of the Retina display, which was significant, in addition to thinner design, dropping of legacy ports and components like the optical drive.

Lets not forget 2008's MacBook Air and 2015's MacBook. The MacBook has experienced just as much design refreshes as the iPhone.

 

[Glideslope]

Can't decide which is worse when it comes to premium model names - "iPhone Edition" or "Range Rover Autobiography". Oh well, most people probably can't afford either.

Correct. However Apples current Business Plan is to lock in those who can. In all honesty I am surprised how quickly they have locked up the "above average salary" market. This can be a risky strategy. We are due for another big market crash (IMO, late 2018) The "above average salary" segment will disappear overnight. As with sales of all "Edition" type products. Trickle in features paced to just keep people sucking on the nipple. When you look at Apple's current hardware nothing stands out as being killer technology. People who purchase an "Edition" phone do so to be seen with it, and they will pay no matter how they arrange the purchase. The 7s will be more than enough Smart Phone for 90% of iPhone upgraders.
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Lazy implies that TC has the creativity to do better. TC is doing the best he can. He's not being lazy, he just isn't fit for the job he has.

Exactly.

 

[andreiru]

Stop milking us Apple

 

[Bacillus]

The 7s will be more than enough Smart Phone for 90% of iPhone upgraders.

Will wait for the 7S to drive down Craigslist prices of the 7

 

[iReality85]

I'd rather them drop the whole number thing. Apple should borrow its naming scheme from Watch.

Bring out the high end, newly designed 5.8" iPhone and call it "iPhone Edition."

Merge the low end 4" iPhone SE, and what would be the 4.7" iPhone 7S, and 5.5" iPhone 7S Plus, and simply call them "iPhone" (all would have the same aluminum design).

Two lines (one of which comes in 3 different sizes), with two different design aesthetics. Keeps it simple and easy for consumers.

Called it almost a month ago.

https://forums.macrumors.com/thread...less-steel-frame.2032633/page-9#post-24305644

 

[epicrayban]

Apple: Come celebrate the tenth anniversary iPhone... if you're rich!

 

[nviz22]

Lazy implies that TC has the creativity to do better. TC is doing the best he can. He's not being lazy, he just isn't fit for the job he has.

He shouldn't go with a Phil Schiller, Jonny Ive, or the current executives in charge of designing the iPhone. Apple needs new people to run the show with designing the iPhone because Jobs was the last visionary there. At least there won't be mediocre updates while charging more premium pricing from the year before.

 

[flyinmac]

Wow! Just Wow!

It is just a freaking "phone, communicator,music player"! Unless this is your only computer, dude.

Much ado nothing. Just R.E.L.A.X.

Was merely a commentary on the typical trends in the Apple market. If you look at my signature, you can see I'm not exactly one who's worried about having the latest tech.

My newest computer is now approximately 11 years old. And my newest phone is the iPhone 5.

I do have other computers. But they're older. If it does what I need, then I'm happy with it.

 

[rtr1985]

Apple Meme:

Knows the date for 10th anniversary of iPhone for ten years; 10th anniversary iPhone available for pickup on the heels of 11th anniversary of iPhone.

 

[Bacillus]

One thing I would never accuse Apple of is gimmicky stuff. There might be something that not everyone finds useful (you can't please everyone all the time), but I can't put my finger on anything that's a gimmick.

TouchBar => a Touchscreen placebo/gimmick

 

[rp2011]

Yeah no. There will only be the traditional S series. Nothing wrong with that. Sales are up and no reason to shoehorn a gimmick one off.
We can all wait for next year when they're ready.
It would also be a great poke in the eye to Wall St. Who think they can manipulate Apple. I would love to see Wall St. Put in its place and then ramp it all up again next year.
So two years of Wall St speculation on Apple's mega cycle will be a good good thing for Apple and to poke Wall St. In the eye.

 

[Chupa Chupa]

Point is - there must be a new model each year that is both affordable to most consumers AND competitive in terms of features/design.

The iPhone is Apple's bread and butter. If it doesn't keep revenue even a current pace it's ticking time bomb. That is well understood even by people not well versed in business. So I don't think Apple is going to do anything that would kill sales. The 8 might be a couple hundreds more expensive than the 7s but it won't be unaffordable, esp. with carrier financing. Apple (TC) has also shown with the iPad Pro 9.7 that it's willing to increase price at the risk of losing sales. The increased revenue makes up for the lost sales -- at least that is what the iPad Pro 9.7 seems to have taught Apple if you listen to their conference calls. Apple is more concerned about increasing revenue than marketshare.

 

[Wowereit]

$1500 for 32 GBs storage, $1750 for 256.

So, what do we charge for it?
Some said $999
Others suggested $1299
I'm proud to announce that we will ship our new iPhone Edition starting at just $1799

 

[Chupa Chupa]

He shouldn't go with a Phil Schiller, Jonny Ive, or the current executives in charge of designing the iPhone. Apple needs new people to run the show with designing the iPhone because Jobs was the last visionary there. At least there won't be mediocre updates while charging more premium pricing from the year before.

Phil Schiller is a marketing guy. He's not on the design team. Ive is one of the best industrial product designers on the planet. The problem is he needs boundaries and constructive criticism, something Jobs provided him and Cook, I do not think does because he either feels intimidated or really has no idea what makes an insanely great product. I think Ive is off leash right now and that is a problem.

 

[Return Zero]

This sounds terrible.

 

[WinstonRumfoord]

Edition will be the name of something exterior premium. Like ceramic or gold or something. But the internals and design will be the same. Just like the watch

That's what I am thinking.

Otherwise, why bother with naming conventions at all?

 

[78Bandit]

If Steve Jobs were still in control I think you would see him really pushing the technological leap in the iPhone devices to edge-to-edge OLED displays, multiple methods of biometric authentication, and an application dependent touch bar. Even though other companies have already done those things, Steve would make it sound like Apple had perfected it and only now was it ready for the masses. The iPhone 8 would be the ONLY device introduced this year, it would be the same price as the existing 7+, and it would fly the Apple flag proudly.

As Steve said back in 1995, "What ruined Apple was not growth … They got very greedy … Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible … they went for profits." Steve would have ensured there were 100 million devices ready to get into the eager hands of the Apple fans, not this "Edition" crap that is only designed to appeal to exclusivity.

I'm going to bet at this point the iPhone Edition will be a limited production run of 6.25 million phones which would match the original iPhone's production number. That $1,000 cost estimate could be quite low if Angela Ahrendts can convince Tim Cook the market will bear $1,500 or even $2,000 for such a phone.

 

[Bacillus]

you really can't put the mindset of a person who can't afford a USD 1000 iPhone (and therefore doesnt buy one) inside the head of a person who can afford a USD 1000 iPhone (the person who does buy it).
both groups would have the same propensity to keep their phones the same amount of time.

Luckily we refer to you as the one who can

 

[Andres Cantu]

That name is actually very likely the one.

It'll cost at least $100 more than the base model iPhone 7s Plus (so $869), probably have 64 and 256GB configurations, and be released in October/November.

Then, next year, they'll release the iPhone 8 and iPhone 8 Plus. So the iPhone Edition will be like a one-time money grab to test how much money people would be willing to pay for an iPhone and adjust accordingly in 2018.

It sucks because this iPhone is what we would have gotten in a "normal" cycle, but they're pulling an iPad Pro 9.7" vs. iPad Air 3.

 

[Gasu E.]

first time anybody around here ever accused me of being a fanboy.

He didn't "accuse" you of being a fanboy. A fraud or hypocrite, maybe, by implication. Although, to be clear, he didn't actually make it personal.
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When I see rumours about the $1000 iPhone it always reminds me about this quote from Steve Jobs:

"What ruined Apple wasn't growth. What ruined Apple was values. John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place -- which was making great computers for people to use.

They didn't care about that anymore. They didn't have a clue about how to do it and they didn't take any time to find out because that's not what they cared about. They cared about making a lot of money. So they had this wonderful thing that a lot of brilliant people made called the Macintosh and they got very greedy. And instead of following the original trajectory of the original vision -- which was to make this thing an appliance, to get this out there to as many people as possible -- they went for profits and they made outlandish profits for about four years. Apple was one of the most profitable companies in America for about four years.

What that cost them was the future. What they should have been doing was making reasonable profits and going for market share, which was what we always tried to do.

Even with a $1000 phone, Apple will be offering plenty of much more affordable phones, with mostly the same capabilities. Only in the narrow niche of the "OMG I hafta have the latest greatest GIMMEGIMMEGIMME" market, particularly among those materialistic wannabes who don't actually have any money, is this a problem. And it's not Apple's problem; it's the problem with people who themselves have the wrong values.

But, as they say, this won't be an issue much longer, at least in the USA. I read yesterday that the new government plan is for people to give up their iPhones so that they can pay for health care.

 

[LoveToMacRumors]

It will have a gold camera circle and it will start at 10k !
[doublepost=1488984695][/doublepost]

That name is actually very likely the one.

It'll cost at least $100 more than the base model iPhone 7s Plus (so $869), probably have 64 and 256GB configurations, and be released in October/November.

Then, next year, they'll release the iPhone 8 and iPhone 8 Plus. So the iPhone Edition will be like a one-time money grab to test how much money people would be willing to pay for an iPhone and adjust accordingly in 2018.

It sucks because this iPhone is what we would have gotten in a "normal" cycle, but they're pulling an iPad Pro 9.7" vs. iPad Air 3.

Do you think the iphone 8 in 2018 will have the same design as the iphone edition?

 

[Bacillus]

Phil Schiller is a marketing guy. He's not on the design team. Ive is one of the best industrial product designers on the planet. The problem is he needs boundaries and constructive criticism, something Jobs provided him and Cook, I do not think does because he either feels intimidated or really has no idea what makes an insanely great product. I think Ive is off leash right now and that is a problem.

Both had their best times and haven't contributed much lately.
With 100k employees around, there must be so much better talent behind them - that only sees its work denied.
Imagine to be a designer that only finds a single new design getting authorized in 4 years - some of which are failing in the marketplace due to crazy constraints.
It must be terrible to work for these autocrats. Many are leaving ship because of the culture and serene secrecy, the workgroup structure (without product lines) and all related opportunism that those ideosyncrasies create in an organisation.
90% of your time busy with "adoption" by the great VPs, switching and rebuilding product specialisms, playing conundrum...
It is early centuries' archaics packed in a Spaceship...

 

[Delorean2006]

I don't care what it's called or when it comes out, I just know no matter what I'll be ordering one in black.

 

[jweinraub]

Apart from it being the 10th anniversary, what evidence is there to suggest that this year is supposed to be the iPhone 8? Every other iPhone has had an S year. If history is any indication, this year would be a iPhone 7s year.

I fear people are hyping this year up leading to disappointment.

It still only nomenclature that started because they couldn't release something good when the first s-series came out and they just decided to go with it biennially.
So now a name is only a name and doesn't matter what it is called, does it? Like how they don't have 13th floors in buildings. Its only a label, it is still the 13th floor if you call it 14 or not.