The guy is probably hired by Apple to generate the hype. Seriously, savvy buyers will wait for review, update version of iPhone. Just remember the halo effect when PS3 first launched! Now Sony needed to cut price on PS3 in order to survive the game platform. Hefty $600 dollars phone + data/talk service plan charge for 2 years is not going to attract mass market.
http://www.reuters.com/article/companyNewsAndPR/idUSN2528695220070625
http://www.reuters.com/article/businessNews/idUSN2526094220070625
http://www.reuters.com/article/companyNewsAndPR/idUSN2528695220070625
http://www.reuters.com/article/businessNews/idUSN2526094220070625