The touch UI is UNBELIEVABLE!
OK, so the truth is I really was a skeptic. I only got roped into this because my buddy was willing to stand in line for 8 hours at the Apple store, and let me show up at the last minute to buy a phone with him - that I was pretty much figuring I'd resell at markup tomorrow.
But, no... I'm already completely hooked. Sure, the screen is gorgeous and the maps are unreal, touch-typing is actually practical, the camera's decent, and it's not a half-bad phone, either. More than anything, though, it's the touch screen and the way it lets you slide, scroll, zoom... unlike any digital device I've ever used, it's just unbelievable. It's just so... ANALOG! You HAVE to try it to understand.
Here's how bad I'm hooked: if you go through Settings > About you can get to the absurdly long Legal listing - seriously, it's like 50 pages of text - but just flicking your finger makes it scroll by as if it were on some rolling wheel. It'll slow down if you let it, or you can just keep scrolling... I must have wasted half an hour just playing with the stupid text, I find it addictive.
I can't wait to get all my album covers loaded just so I can flip through them...