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Apple reportedly plans to unveil its long-awaited foldable iPhone in September, and Bloomberg's Mark Gurman has revealed the device's supposed price range.


Apple-Foldable-Thumb.jpg


Apple's foldable iPhone is rumored to be named iPhone Ultra

In a report this week, Gurman said the foldable iPhone is expected to "cross the $2,000 threshold" in the U.S., although it is unclear if he is referring to the starting price or if only some configurations will surpass that price point.

In any case, the foldable iPhone will undoubtedly be the most expensive iPhone ever. Currently, Apple's most expensive iPhone model is the iPhone 17 Pro Max, which costs $1,999 in the U.S. when configured with a maximum 2TB of storage.

If the foldable iPhone does start at $1,999, the device might cost as much as $2,799 with 2TB of storage, based on iPhone 17 Pro Max price tiers.

It was recently rumored that the foldable iPhone will be named iPhone Ultra. Apple already uses Ultra branding for the Apple Watch Ultra, CarPlay Ultra, and the M1 Ultra, M2 Ultra, and M3 Ultra series of chips for the Mac Studio.

The foldable iPhone is expected to open up like a book, providing users with a large screen for watching videos, playing games, and multitasking. The device will reportedly have a 7.7-inch inner display and a 5.3-inch outer display, two rear cameras, one front camera, and a Touch ID power button instead of Face ID. It was initially rumored that the device would have a virtually "crease-free" inner display, but it was later reported that Apple is using technology that "reduces the crease without eliminating it entirely."


Article Link: iPhone Ultra's Price Range Revealed

$2000+ and it will still have an obnoxious ocd triggering crease..

/insert Bender laughing then saying “oh, you’re serious” then laughing more gif here

I have customers who have Android foldables.. such overpriced/overhyped junk. Sounds like this will be the same.

Don’t get me wrong, I’m sure Apple will sell at least as many of these as the iPhone Air.. but.. come on. Smfh.
 
People want bigger phones every year, meanwhile I want smaller phones and smaller iPads.

Double the cost of a Pro iPhone is crazy for a product that I'd argue is a worse user experience than a smaller phone, but what do I know. 😛
It’s absolutely not a worse experience—especially for typing, reading (especially responsive Web sites), and editing that are all far better with more real estate for the same reason there was justification for an iPad mini.

Calendar, spreadsheet, and productivity apps are all improved with such versatility.
 
$2000+ and it will still have an obnoxious ocd triggering crease..

/insert Bender laughing then saying “oh, you’re serious” then laughing more gif here

I have customers who have Android foldables.. such overpriced/overhyped junk. Sounds like this will be the same.

Don’t get me wrong, I’m sure Apple will sell at least as many of these as the iPhone Air.. but.. come on. Smfh.
there isn't expected to be a crease or very least won't be noticeable. oppo N6 has done a great job with theirs
 
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It’s absolutely not a worse experience—especially for typing, reading (especially responsive Web sites), and editing that are all far better with more real estate for the same reason there was justification for an iPad mini.

Calendar, spreadsheet, and productivity apps are all improved with such versatility.
would argue it's a better experience as you can do more on the foldable compared to a slab phone.
 
See the Vision Pro's $3499 launch price. That's the definition of a thing no one knew if they actually needed, and the price was so outside the realm of reality for the vast majority of users.
Yet no one has made anything better for cheaper for an emerging product category in which many are tech illiterate to understand or justify their subjective prove range what it should cost.

Book-style Foldables have to be similarly much more expensive than slab phones out of common sense. They have 1.5 more screens that are also more complex.

Including high pixel dense monitors with quality HDR, mainstream users are notoriously out of touch how much more expensive screens of such devices require to be of quality.

This is no different than HEDT CPUs, prosumer GPUs, Cintiqs Pro, and luxury sedans; of course it’s not for most people complacent with modest status quo hardware.

It’s laughably naive to think they’re intended to sell as much as cheaper and more worse products.

Not everything a business sells needs to reach mainstream sales or adoptions to be strategically successful.

The components cannot even scale to mainstream levels.
 
Was always expecting the foldable to start at $1999 for 256GB variant. Will not be surprised if the one with maximum storage capacity touches $2999. Will be disappointing if it lacks a telephoto lens at $1999 especially when competition/ Z Fold 7 or the upcoming 8 will have one.
 
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It’s not just “a phone” though is it? Do you use your device for just making phone calls? If so, yes you definitely could get something cheaper.
Exactly this. The fact we still call them phones is just completely misleading. They are pocket computers that happen to have as one of their features a legacy function from the 20th century.
 
If it can replace an iPad Mini, with the same pencil support and battery life, then it can be worth the price. If it's just an expensive iPhone that costs as much as a MacBook Pro, that's a different story...
Why would version 1 have pencil support when they can save this for v3 to offer a reason for users to upgrade later? Apple will still want to sell iPads.
 


Apple reportedly plans to unveil its long-awaited foldable iPhone in September, and Bloomberg's Mark Gurman has revealed the device's supposed price range.


Apple-Foldable-Thumb.jpg


Apple's foldable iPhone is rumored to be named iPhone Ultra

In a report this week, Gurman said the foldable iPhone is expected to "cross the $2,000 threshold" in the U.S., although it is unclear if he is referring to the starting price or if only some configurations will surpass that price point.

In any case, the foldable iPhone will undoubtedly be the most expensive iPhone ever. Currently, Apple's most expensive iPhone model is the iPhone 17 Pro Max, which costs $1,999 in the U.S. when configured with a maximum 2TB of storage.

If the foldable iPhone does start at $1,999, the device might cost as much as $2,799 with 2TB of storage, based on iPhone 17 Pro Max price tiers.

It was recently rumored that the foldable iPhone will be named iPhone Ultra. Apple already uses Ultra branding for the Apple Watch Ultra, CarPlay Ultra, and the M1 Ultra, M2 Ultra, and M3 Ultra series of chips for the Mac Studio.

The foldable iPhone is expected to open up like a book, providing users with a large screen for watching videos, playing games, and multitasking. The device will reportedly have a 7.7-inch inner display and a 5.3-inch outer display, two rear cameras, one front camera, and a Touch ID power button instead of Face ID. It was initially rumored that the device would have a virtually "crease-free" inner display, but it was later reported that Apple is using technology that "reduces the crease without eliminating it entirely."


Article Link: iPhone Ultra's Price Range Revealed
I am not excited.
 
I will never pay for a folding phone anyway so it can be whatever price Apple needs or wants it to be…
I would just like to announce that I will never pay for a Mac Studio with an M4 Max and 256GB of RAM and a 16TB SSD. What other Apple products that don’t interest them would other MacRumors members not buy? Do let us all know!
 
I don’t think I am the target audience for this device (which is fine) but does anyone else really hate the “ultra” name. I really hope Apple comes up with a better name than that. No one is going to call it that. We’ll be stuck calling it the iPhone flip phone or something since “ultra” doesn’t really describe the primary differentiator of this phone. Doesn’t have to be called a fold, but certainly something that keeps it as a separate product type!
 
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You can't take an iPad mini, iPad or Mac Book in your pocket... People will pay and it will sell out the first day.
People need to stop sticking their noses in their phones 24/7. I have never been in line at the grocery store and NEED a bigger screen to do something. Or even at the doctors office. As a society, we need less screen time. Take breaks and have micro-detox tech breaks. On plane rides, doctors office visits, etc I rarely bring out my phone.
 
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