Add the fact iOS11 needs to get ironed out even more and iPhone X will come with it out of the box.
This has tick model (4/5/6 Plus) -gate issues written all over it. But a $1000-$1200+ iPhone just to be first to own a potentially laggy af, only 3gb RAM, iPhone flagship could be worth it enough for some buyers.
I knew the limited supply talk is just to help the lackluster 8 sales. And perhaps the X really won't sell that well and only YouTubers and sites like this are the ones magnifying the X hype.
This isn't 2010-2012 anymore. Early-bird eagerness and excitement for launch day iPhones died out years ago.
I have never not had a new iPhone on launch day...and I've never had a problem with a single one. Can guarantee you that eagerness and excitement is still alive and well.
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Exchange might not be possible right away due to the shortage
Unlikely, there is reserve stock for this purpose.