In store pickup FTW! My wife got the X last year because she wanted a bigger screen but not a bigger phone (worked out great for her and she loves it). I didn't get one because I hoped they would make a Plus size of the X and of course they did so now, hopefully, I'll be as happy as she is. I usually go with at least a 256 if available (even the 512 in the past) but after evaluating my storage needs I found I'm only using about 23.5g of my current 7+'s 256g so I went with the 64g this time. I offered to upgrade my daughter's current 7+ to the Xr when it becomes available but she said the camera looks too much like the older iPhone cameras...... Doesn't matter all the other improvements make it (IMHO) a far superior phone.... it looks like the old one so it's a no go. I'm actually digging the yellow.... I put my phone in a case so what's the point of having a cool color......