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forgive me if someone else asked this, but why isnt his watch on when he's speaking? i thought it activated when u raise ur wrist...

If it operates as I would expect it to, you probably have to raise it and turn it, otherwise it would turn on every time you moved your arm...which would be dumb.
 
people - the reason Apple gives them devices pre-launch is for the publicity it generates. eg, we're talking about it right now.

OF. COURSE. how can there be so much babble about this?? this is what ALL companies do, are you kidding? it's just that the apple watch has such a fanatic apple fanbase squinty-eyed for any little tidbit we are hearing/seeing it all. but, jeans companies do it, jewelry companies, clothing designers, car manufacturers, sunglasses, handbags, wallets, purses, belts, pens, computers, phones, e-cigs, e-books..... EVERYTHING. it is how the game works. stop feigning such shock over it all.

and, yes, the richer you are the more free things you get. that is also how it works. i'm not saying it's good, it's just the way it is. hate the game, not the player.
 
Seems like Apple is spending more on marketing for the Watch than any other product. I didn't see any celebs use an iPhone before launch. Or an iPod.

Is Apple not confident enough the watch will sell itself?

well, iPhones and -pods and -pads were more "self explaining", less fashion …
- (smart)watches may need more "Arguments" … maybe.
They wouldn't have been satisfied with selling as few Apple watches as they did with the initial iPhone or iPod releases.

They wanted much bigger numbers and they got them. Maybe celebrity advertising helped.
 
I think it's perfectly fine, but the more one-off band designs I see, the more I wonder if making them cut into production time for the regular versions.
 
Apple Watch edition: free to those who can afford it. Expensive to those who can't.

Your statement is hyperbole.

These are not free to the rich. Nearly every single rich person who wants one will have to buy one like everyone else.

These watches are free in very limited quantity to certain specifically positioned celebrities in exchange for those celebrities marketing the watch for Apple.
 
People who care about trends based on what celebrities are doing pay attention to things like this. They think "ooo, what shoes are those? I want a pair." I dare you to go on the Facebook page for Kathie Lee and Hoda on the Today show. Every single day multiple women ask "where can I get KLG's dress?" "what color nail polish is Hoda wearing today?", "what was that skin cream you talked about today and where can I buy it?". People, especially women, do this all the time and that's why companies gift visible people with products they was to create a buzz about.

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All i'm saying is that I haven't seen these Apple Watch celebrities articles other than tech sites and apple sites.
 
I'm a little surprised at how many people here don't get how this all works.

Fashion designers don't put their latest fashions on a "normal person" and have he or she walk around the trailer park to publicize their wares... they put their latest fashions on super models and celebs and have them strut their stuff in public venues.

It's all aspirational.. Want to be 'cool' like JJ Abrams? Simple, buy an iWatch!

Is it working? Apparently on some, but it seems to PO (for now) the True Believers since they are thinking that it will delay their acquisition of their own iWatch. Hopefully it delivers, otherwise we'll have to listen to all the complaints about how Apple spent too much time installing iWatches on celebritehs instead of making sure the actual device met their expectations.

Regardless, it all seems to be getting rather tiresome for those (few?) of us not drawn to the magicalness of the iWatch.
 
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Man that stainless steel version looks good. Too bad its a grand canadian with a nice band on it
 
All i'm saying is that I haven't seen these Apple Watch celebrities articles other than tech sites and apple sites.

That's because this is an article pointing it out because it's MacRumors. All the other publicity will simply be people seeing the watch on a celebrity in public and wondering about it. No article necessary. Like the examples I posted screenshots of. Like people seeing a Mac in a movie or tv show. Yeah, there might be an article about that on here but nowhere else. Doesn't mean it doesn't make an influence on people's buying habits. Every time I watch Hell's Kitchen they are making Beef Wellington. I want to try Beef Wellington so badly but not many restaurants sell it and it's a bear to make.
 
It's only publicity for Macrumors and other forums' visitors. This is not getting out to CNN, Forbes, or other mainstream outlets. Has TMZ done a segment on Apple Watch sightings?

that's correct but JJ Abrams knows and works and is friends with a lot of people in Hollywood so Apple is getting product into the hands of "influencers", which translates to other's seeing product via word of mouth/friends vs. traditional marketing. Every co. from luxury to adidas and Nike do this. The only surprising thing about this whole thing is people are actually surprised....
 
If only the display was on the whole time...

Eee, kids these days. Back in the 70s we all had to press a button on our LED digital watches to see the time and we were grateful.

Thanks to Apple, after decades of digital watches being cheap, accurate and efficient, all the digital watch jokes in the Hitchhiker's Guide to the Galaxy suddenly make sense again.

Look what I saw on eBay:

http://www.ebay.co.uk/itm/like/2913...3=1&ff11=ICEP3.0.0-L&ff12=67&ff13=80&ff14=108

...so, £299 for a 40-year-old product that originally cost £25 and was alreadypretty rubbish at the time? Who knows, maybe that V1.0 Apple Watch is a good investment after all?
 
I'm a little surprised at how many people here don't get how this all works.

Fashion designers don't put their latest fashions to a "normal" person and have he or she walk around the trailer park to publicize their wares... they put their latest fashions on super models and celebs and have them strut their stuff in public venues.

It's all aspirational.. Want to be cool like JJ Abrams? Simple, buy an iWatch!

Is it working? Apparently on some, but it seems to PO (for now) the True Believers since they seem to think it will delay their acquisition of an iWatch.

And I also don't get why some people won't call the Apple Watch by its proper name... Do you think it's clever when you do that? The old "I'm too cool to call it the right name" thing most people outgrow after high school?
 
The iPhone is their cash cow. Apple would never let that thing into people's hands before the launch date.

Actually I think it's this: There's zero chance Samsung could knock off a copy in the days remaining before shipment. So why the hell not have some style-leaders parade around with it.
 
The system where the top 1% pay more tax dollars than the bottom 60% towards stuff everyone uses equally? I would thank those top 1%, without them our taxes would all be higher or our public services would suck even more than they do today. Might as well give them an apple watch as a thank you.

Not sure you got you numbers correct.

Either way, without the top 1%, then money would be more evenly distributed and everyone's income would be up, therefore the tax burden would actually be less on the lower 99%.
 
forgive me if someone else asked this, but why isnt his watch on when he's speaking? i thought it activated when u raise ur wrist...

I read an article (not sure if it was on here) that said Apple was using a tremendous amount of resources into researching our basic everyday movements. This was so that it could correctly count our steps when using the watch for that, and also to differentiate when we want to look at our wrist or are simply moving our arm for something else. I don't think that can ever work perfectly, but at least in this pic it looks like it's working as designed.
 
It doesn't look pretty bad. It just looks pretty blank.

Early Pulsar LED digital watches were blank until you pushed a button. The first model sold for the equivalent in today's dollars of over $12,000.

Opinions differ. Your blank is my bad.

Not sure what the Pulsar watch has to do with the blank face of the apple watch. Are you saying both faces being blank is affirmation that a blank watch face is understandable in 2015? Really lost on the point of the dollar value. You're way over my head today.:D

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I disagree, I love how the Apple Watch looks when is off.

We all have our opinions. Mine being no more valid than yours. I actually own and wear several watches. My perspective may be colored. A watch with no face just looks bad to me.
 
Opinions differ. Your blank is my bad.

Not sure what the Pulsar watch has to do with the blank face of the apple watch. Are you saying both faces being blank is affirmation that a blank watch face is understandable in 2015? Really lost on the point of the dollar value. You're way over my head today.:D

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We all have our opinions. Mine being no more valid than yours. I actually own and wear several watches. My perspective may be colored. A watch with no face just looks bad to me.

Why do you care what other people see on your watch? Do you actually think it says something important about you?
 
Seems like Apple is spending more on marketing for the Watch than any other product. I didn't see any celebs use an iPhone before launch. Or an iPod.

Is Apple not confident enough the watch will sell itself?

No, Apple bought Beats who excelled at high visibility product placement for "informal" advertising and they have new people from the fashion industry in charge of things now who use this as well.

I would expect to see the next visibly different iThing launch also include this type of "advertising" as well from here on out...bit sad.

It's something different for Apple - previously the price for things while expensive were always within reach of most middle class income levels (if prioritized enough) and everyone (no matter how rich) got the same shot at the first deliveries...now we have toys in that same price range but also versions only for the ultra rich - and only the ultra rich / famous get them before anyone else who has to wait for a delayed online delivery...seems rather un Jobs'ian...but its the way Apple is turning.
 
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Why do you care what other people see on your watch? Do you actually think it says something important about you?

When you boil it down that simplistically, then what is the point of the pattern in the shirt you wear? The style of the frame of the glasses you wear? The color of your shoes?

See where this is going?

The blank watch face is fine from a tech and functionality perspective. But it's obvious Apple is branding the watch as a fashion piece as well. A fashion accessory is meant to be seen and noticed.
 
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