That's the thing, it isn't that noticeable in low light conditions. But in direct light, its extremely noticeable. Its like having a bunch of 3M on the side of the phone, at least in my case. Right now the options being provided to me are to return the phone. It seems no store has stock to exchange it for a new one, and Apple support claims they can't expedite a new one either. I am awaiting to hear from a supervisor who can hopefully correct the issue, as mine suffers from the that odd hiss as well.