Jimmy Iovine Says Apple Music Will Be 'An Entire Pop Cultural Experience' With New TV Shows

[Defthand]

If Tim Cook feels Apple needs to do this here's an idea: put all of Apple's content business into an arms length subsidiary, locate it in LA and let Eddy Cue run it. Make the content available on all platforms. Then bring in someone really good at an SVP level to take over iCloud, Siri, Maps etc. if Apple is going to get into content it can't be half-assed and Eddy Cue can't run that along with everything else on his plate.

Great idea! Not unlike Sony and their entertainment arm. I hope Apple sees your post.

 

[Bengy66]

How dare Apple give us more for our money!!! We aren't happy till we get a new Mac Pro that most members on here will not purchase nor need.

 

[nazaar]

Apple is moving in right direction.
And will be unstoppable. Soon everyone will follow the lead, as always.

Your opinion.

I have no interest in any sort of Apple related TV content. Lets leave that to the experts.
As it stands iTunes / Apple music is still a mess, navigating that software is a pain in the ass.

I don't think Apple will ever lead this category as there are so many other offers that do a decent job.

Apple needs to focus on creating great electronics... this is where they have fallen behind. I don't need everything to constantly be thinner.

 

[BlandUsername]

Apple still pissing outside the can.

Have no interest in the apple music app being on my device, let alone streaming music through it.

 

[69Mustang]

Netflix creates its own content, and a lot of it is pretty good too.

*pedant alert* Netflix doesn't create it's own content, they license it. Reportedly, they are spending $6 billion on content for 2017. That's a good thing. That's the equivalent of nearly 60% of Apple's entire R&D budget for '16.

Netflix doesn't have anything revolutionary other than content deals. All Apple needs is to work on content deals and they will have an immediate netflix competitor.

Revolutionary? Netflix doesn't need revolutionary. They need what they are actively acquiring: content. Content is king. If your content isn't good, slapping this on it ain't gonna help. For Apple to be an immediate competitor to Netflix, they need two things: 1. Spend money for good content. The garbage they're rumored to be bringing is not good content (subjective, I know). 2. Cross platform availability. @Rogifan made a great point up thread. If this video project is exclusively in the garden, it's dead in the water. A large part of Netflix's success is it's ubiquity. You can get it pretty much everywhere on pretty much anything.

And of course this being MacRumors the comments are negative for the sake of being negative. It's getting worse here by the day it seems, regardless of what Apple does.

Do you have any actual thoughts about the topic?

 

[jasonklee]

Huh?

Obviously Apple venturing into the screentrade means the company will be divided. Focus should be on computers. If you're suggesting that Apple's entertaintment division would be superintended by different leaders, then there's nary to worry about as it would be ignored just like anything else that Apple makes that doesn't capture people's interest. But seems like people are concerned by this move as it means a bigger Apple, hence greater divided attention among the leaders. Obviously this is a bad idea. Apple should stick to computers. The company has no business endeavoring in areas where it has no expertise in. Apple is not going to just figure this out. They're not going to just walk in.

 

[ericwn]

I have been contemplating an Apple Music subscription but with the description of these upcoming TV programs I am inclined to abstain from a subscription simply to avoid seeing the mere offering of this garbage.

Do you also stay away from other streaming services just because you dislike a part of their content? I can see myself subscribing to something if I get the content I like and just ignore offerings that are not relevant to me.

 

[npmacuser5]

A larger concern might be the likes of Google and too lessor extent Amazon. Google with YouTube plus music and Amazon music, video, and attractive pricing, are already building an integrated user experience. Music only options if priced the same or more expensive then the above examples could see some very stiff competition and loss of customers. Good move Apple.

 

[Ted13]

As everyone is mentioning MTV, actually what I would love on Apple Music is a far greater coverage of music videos, particularly all the older ones from the dawn of the MTV era.

 

[BJMRamage]

based on what i have seen so far with Apple's Pop stuff...I don't have any interest in this.

 

[Wowereit]

There is a lot of pressure for Apple to keep expanding by entering and dominating new markets. But they were expanding when they were just improving the Mac, for example. The fact that apps that used to be really good on the Mac no longer are is a different problem than the ones shareholders see, which is that they keep needing to do new things. But if they do new things the way they've been treating old things, those new things won't be successful either.

I'm always surprised how Apple somehow manages to have 200 Billion in the bank, making billions of dollars each quarter and having over 100.000 employees, while not being able to focus on different things at the same time.

How frickin' hard is it to update ~ 5 Macs with fresh internals every 12 to 18 months and a new design every 3 to 4 years?

You can't tell me that they don't have the resources to do this without affecting other departments. Okay, articles are telling me constantly how Apple was pulling engineers from one project to finish another one, but how does this make any sense at all?

 

[viktore]

Wow. I used to be excited about Macrumors and Apples news. It now has become a place to express my daily anger with the company. There are a lot of us too. The majority of comments are negative. And no, people are not trolling, they are simply detailing there genuine outrage and disappointment with a company they trusted and invested a lot into. It didn't use to be like that... There is a real big issue at Apple right now and hope they are reading these or at least aware of what is happening in the real world, beyond the walls of their spaceship.

It is getting worse everyday. Apple, please do what you are good at and what people are expecting from you.
MAKE COMPUTERS AGAIN.

 

[Michaelgtrusa]

Others think otherwise. http://www.businessinsider.com/appl...-suited-to-producing-content-2017-1?r=UK&IR=T

 

[Bacillus]

If Tim Cook feels Apple needs to do this here's an idea: put all of Apple's content business into an arms length subsidiary, locate it in LA and let Eddy Cue run it. Make the content available on all platforms. Then bring in someone really good at an SVP level to take over iCloud, Siri, Maps etc. if Apple is going to get into content it can't be half-assed and Eddy Cue can't run that along with everything else on his plate.

Great idea. Eddy has clearly overgrown Apple (according to Eddy)
Pump up the blue balloony 3x, release them (with Jimmy, Dré & the Gang) and clean the offices.

 

[wesk702]

Oh gosh please, please, please stop.

Whilst the Mac line-up is suffering, operating systems being severely neglected, AirPod stock is non-existent, etc...

Their sights are targeted at Carpool Karaoke, developers version of X-Factor with Gweneth Platrow, and whatever other loads of junk entertainment these guys are Cooking up to conform to Emoji culture to stay "hip"...

(Also their failed car project, can't wait, uh & Siri in a living room box!)

Steve's legacy everybody, right here.

Don't know entirely about that one. Their services category is booming. I do agree that they need to reinvest focus on the Mac though.

 

[skellener]

Jimmy Iovine - probably the least significant guy in tech today. Wouldn't put a nickel behind anything he spouts. Why is he even at Apple - oh that's right, he does blow with Eddy.

 

[Glideslope]

Every week it's a new exercise in "What are we?" Tim needs to step aside. Apple is like the Bismarck. Stuck in a circle with a damaged rudder while others companies conduct "Death by a Thousand Cuts." Time to Scuttle the Leadership Team.

 

[Carmenia83]

You do realize iTunes has WAY more content than Netflix does. Are there any TV shows or movies that you can't purchase on iTunes? The movie selection on Netflix is pathetic. Of course that's not why most people subscribe.

I do realize that, and that is the leverage that would make it a guaranteed win for Apple and the studios if they did it right. What Apple needs to realize though is that the landscape is changing and they need to get out ahead of it. They waited too long with Music and allowed Spotify to get a strong foothold. Just like how many people prefer to stream music rather than pay $10 for an album, Netflix has a huge subscriber base that would rather stream than pay $10-$20 to buy a movie. The advantage that Apple has is that they already have the infrastructure in place. All that content is already being hosted on Apple's massive servers and is available for streaming and downloading, where Netflix had to build and maintain that from the ground up solely on their subscriber revenue. Apple just needs to secure the licensing deals with the studios and flip the switch and they would hit Netflix in the gut hard. That's what they brought Jimmy Iovine in to do with music, and now he needs to do it with tv.

 

[jetjaguar]

You want to succeed in television? Take a hard look at Netflix, and do that with iTunes.

1. Subscription based access to everything in iTunes movies and tv shows, just like you did with Music.

2. Throw a ton of money at making really good exclusive series to draw people in (think Walking Dead, Breaking Bad, Westworld, etc)

3. Price competitively.

Totally agree .. all I want is to pay apple a monthly fee to access everything in the iTunes movie and tv section.

 

[DogHouseDub]

THIS is what "having more money than you know what to do with" looks like.

Brewster's Millions, the reality show.

 

[Sam_S]

But Apple Music is terrible, ruined my library did massively strange things on almost a daily basis to the library on my phone. Songs would disappear, undownload, download randomly, albums would split up rearrange and rename themselves, I could go on.

Since I'm traveling lots and have not been home in 6 months I decided to throw in the towel and get Spotify, it is a much more reliable system.
I can't wait to try and fix my library when I get home next month... thanks Apple Music...

 

[nrose101]

It won't be anything till apple comes into this century and adds 4k support to AppleTV

 

[mrklaw]

Nothing says "hits popular culture smack on the nose" more than South Park

 

[Rogifan]

Obviously Apple venturing into the screentrade means the company will be divided. Focus should be on computers. If you're suggesting that Apple's entertaintment division would be superintended by different leaders, then there's nary to worry about as it would be ignored just like anything else that Apple makes that doesn't capture people's interest. But seems like people are concerned by this move as it means a bigger Apple, hence greater divided attention among the leaders. Obviously this is a bad idea. Apple should stick to computers. The company has no business endeavoring in areas where it has no expertise in. Apple is not going to just figure this out. They're not going to just walk in.

I'm sorry but the guy that runs hardware engineering isn't going to be focusing on original content for Apple Music.
[doublepost=1484584849][/doublepost]

I do realize that, and that is the leverage that would make it a guaranteed win for Apple and the studios if they did it right. What Apple needs to realize though is that the landscape is changing and they need to get out ahead of it. They waited too long with Music and allowed Spotify to get a strong foothold. Just like how many people prefer to stream music rather than pay $10 for an album, Netflix has a huge subscriber base that would rather stream than pay $10-$20 to buy a movie. The advantage that Apple has is that they already have the infrastructure in place. All that content is already being hosted on Apple's massive servers and is available for streaming and downloading, where Netflix had to build and maintain that from the ground up solely on their subscriber revenue. Apple just needs to secure the licensing deals with the studios and flip the switch and they would hit Netflix in the gut hard. That's what they brought Jimmy Iovine in to do with music, and now he needs to do it with tv.

Nobody is going to pay the monthly fee required to support renting everything available on iTunes.

 

[George Dawes]

Stop the world I want to get off