If apple named it the new macbook air, no one would care THAT much.
If they named it the macbook plus, macbook deluxe, macbook supreme, macbook with sausage and mushrooms, it would be ok.
They should not be positioning this as a pro machine.
Had Apple just renamed the machine and that's all, there'd be less PR damage. Because folks would just say, wow, Apple has just abandoned the pro market just like the mac pro that's now three years old.
The issue is that Apple is trying to pass off this latest thing off as a macbook pro. It's more like a macbook air edition, much like the apple watch. Needless luxury.
The price though is unconscionable because it absolutely didn't cost them that much R&D for the non-touch bar model. Just because you are very careful to say how much work into the new design doesn't make it true or necessary to work that hard. Just like studying for a test for a year doesn't mean that you automatically get a good grade. What counts is your final product, whether it took you 4 years or 4 minutes. Seems like Microsoft is releasing products faster and with more innovation, so it can be done.
I never thought Apple was out of ideas before this month, but I definitely think they are out of ideas now.
If they named it the macbook plus, macbook deluxe, macbook supreme, macbook with sausage and mushrooms, it would be ok.
They should not be positioning this as a pro machine.
Had Apple just renamed the machine and that's all, there'd be less PR damage. Because folks would just say, wow, Apple has just abandoned the pro market just like the mac pro that's now three years old.
The issue is that Apple is trying to pass off this latest thing off as a macbook pro. It's more like a macbook air edition, much like the apple watch. Needless luxury.
The price though is unconscionable because it absolutely didn't cost them that much R&D for the non-touch bar model. Just because you are very careful to say how much work into the new design doesn't make it true or necessary to work that hard. Just like studying for a test for a year doesn't mean that you automatically get a good grade. What counts is your final product, whether it took you 4 years or 4 minutes. Seems like Microsoft is releasing products faster and with more innovation, so it can be done.
I never thought Apple was out of ideas before this month, but I definitely think they are out of ideas now.