Jony Ive's design firm
LoveFrom has created a special award that's meant to be bestowed on companies that are leaders in creating sustainable markets, reports
Wallpaper.
The "Terra Carta Seal" designed by LoveFrom was
made in partnership with the Sustainable Markets Initiative headed by the UK's Prince Charles. The Terra Carta is a charter that provides a roadmap for businesses to build a sustainable future by harnessing the power of Nature.
Ive's Terra Carta Seal is meant to embody the Terra Carta values, which includes reuniting "people and planet, by giving fundamental rights and value to Nature." The design features oak leaves, acorns, ferns, magnolia flowers, and phlox, along with various birds, butterflies, and bees.
The Seal also has wording that uses a special LoveFrom Serif font that is not commercially available and was made exclusively for LoveFrom projects. Ive said that the typeface was designed for LoveFrom's "friends," but that it worked well for the Terra Carta. There are digital versions of the seal, along with a paper version.Other inspirations included the sacred geometry of nature and works from William Morris, Josef Frank, Nick Knight, and Christopher Marley. "We have reinforced the resilience and fertility of nature by allowing these natural elements to gently take control of the image," Ive told
Wallpaper. "This is a visually lush celebration of the power of nature, and far from being superficial decoration, these natural forms are what gives the design life."
Ive said that he is designing at LoveFrom the way he designed at Apple.
L'Oreal, Siemens Energy, and AstraZeneca have been awarded the inaugural Terra Carta Seal for committing to accelerated actions to limit global warming to to 1.5°C by 2050. The Terra Carta Seal will be awarded to different companies on an annual basis.
Ive
departed from Apple in 2019 to found LoveFrom alongside fellow designer Marc Newson. At the time, Apple said that Ive would continue to be involved in design at Apple and that it would be one of LoveFrom's primary clients. LoveFrom has also worked with
Airbnb and
Ferrari.
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Jony Ive's LoveFrom Designs Award for Companies With Sustainable Practices