Just 3% of U.S. iPhone Sales in March Quarter Were iPhone 13 Mini Models

[JosephAW]

I’m still rocking with my iPhone 11 Pro Max. See no reason upgrade yet

 

[Billy_Bob]

I went from an iPhone 8 Plus to an iPhone 13 mini. I don't want another oversized phone, but I want a powerful phone. The iPhone SE is larger and heavier than the iPhone 13 mini, with a crummier display and CPU. So if Apple doesn't offer a mini form factor for the iPhone 14 or iPhone 15, I don't expect to upgrade until absolutely necessary. I may be part of a tiny 3 percent of iPhone buyers, but if Apple drops the mini form factor their accountants shouldn't expect most people like me to rush to buy a different iPhone. By dropping the mini, Apple may save some manufacturing costs, but they will also lose revenue.

 

[sideshowuniqueuser]

What a response. I’m glad you used a numbered list or I wouldn’t have been able to keep up with your salient points; they all came at me so quickly.

D’ya know what? Some people prefer larger phones, some people prefer smaller. I think that’s the end of it. Right there.

But thank you for telling me that typing two handed is faster and that people “usually have both hands free when using their phone.” Without you, I’d never have thought of those excellent points. It’s like you’re speaking to me on a level I can’t quite comprehend… the intellect. Oh, the intellect…

Yep, and it turns out that 3% prefer the smaller phones.

 

[sideshowuniqueuser]

• Carrying a bag.
• Holding a key.
• Eating.
• Stirring a cooking pot.
• Feeding a baby.
• Holding a hosepipe.
• Using a computer mouse.
• Carrying something else.
• Rummaging through a pocket.
• Holding a mug.
• Having a quick hand-shandy.
• Making bunny shadows.
• Doing that thing where you make a duck shape that goes quack, quack, quack…

Come on, seriously. What are you? The chairperson of the Two-Handed Phone Brigade? Death to all one-handers! Heathens, I tell thee!

Someone said "I really don't understand why people want phones that are so big..."
I'm the chairperson of why.

 

[planteater]

I'm surprised they will discontinue it. 3 percent of the millions of phones they sell is still a lot. In my mind, they'd be better off keeping the small phone lovers happy.

 

[daveydog1971]

it makes for a great back up phone and occasional use phone when you want to travel light... they should market it that way too... make it sync automatically with your main iPhone so you can just grab it and go (share a sim somehow).. I'd get one again if they did that.. swapping sims blows.

 

[Scoob Redux]

Eyeballing the chart, looks like the 2020 SE, 2022 SE, 12 Mini, and 13 Mini combine for around 12%, so there def is a market for a smaller and budget device that is actually modern. But Apple hasn’t really made that yet, so maybe Apple should just consolidate those devices? A full screen device in the body of the SE with Touch ID in the power button selling for $400 would probably do quite well.

Except that "small" and "budget" are not necessarily compatible goals. i want a small flagship phone at a price point of $1200-1500. Smaller than the Mini with the tech of the Pro. TouchID would be a bonus.

 

[msp3]

Handlets seething. Why does anyone take internet morons seriously again? The empirical evidence is speaking

 

[phillypharm]

So nothing distinguishes the SE3 from the 13 mini?! Lol

Larger battery,
OLED screen with higher resolution,
An Ultra-Wide abs Wide Camera (2 vs 1),
A smaller driver by dimensions overall, meaning smaller in the hand and better reach ability across the screen when grasped in the hand,
I’m unsure if the 13 mini is lighter than the SE 3, it was lighter than the SE 2, so I’ll wager it is,
FaceID greatly improved now that mask mandates is pretty much over with!

Overall faster device and nO issues on MobileIron sync.

I was referring to the SE2 vs SE3 hence the “vs prior”.

 

[phillypharm]

Except that "small" and "budget" are not necessarily compatible goals. i want a small flagship phone at a price point of $1200-1500. Smaller than the Mini with the tech of the Pro. TouchID would be a bonus.

Too bad people associate small with budget. That’s why the mini was destined to fail. But these four devices cause confusion to the common user.

 

[code-m]

I am going to get one as a collectors item considering it maybe the last we see of this branding and size.

 

[code-m]

Too bad people associate small with budget. That’s why the mini was destined to fail. But these four devices cause confusion to the common user.

I like the small size but would have preferred the telephoto lens vice the UW lens which is hardly ever used by most and even Apple knows it.

 

[theorist9]

Surely, in the land of monster trucks, 84 oz. soft drinks, and the Baconator, poor sales of a tiny phone in the U.S. comes as surprise to exactly zero people.

You do have a point--in China the Mini 13 has nearly twice the market share it does in the US: 5% rather than 3%. The diference may be due to some combination of cultural, economic (lower average income) and physical (smaller average hand sizes?) factors. But the share is still pretty low in absolute terms.

iPhone 13 Mini sales continue to disappoint as rumors claim the iPhone 14 Mini may be axed

A report by Counterpoint Research has now provided a look at sales of Apple's iPhone 13 range in China. The iPhone 13 dominates as expected but the iPhone 13 Mini comes in last by quite the distance, further buttressing rumors of Apple axing the iPhone 14 Mini.

www.notebookcheck.net

 

[DeepIn2U]

the price is way too close to the regular 13, i bet plenty of folks would jump on the mini if the price got slashed by 100 bucks or so.

Price has nothing really to do with it being close the the iPhone 12/13 regular for the 12/13 mini respectively.

The 12 mini sold 25.2 million devices in 1 yr with barely ANY marketing in print or web by Apple. Let’s get real numbers of sales by units sold with the 13 mini with, yet again NO advertising by Apple!

This is such ********, it's the best phone. I love my 13 mini.

Just got my 13 mini and for a moment I considered the 13 Pro (drone flying and ProRes recording). Once my case arrives I’m migrating my data to my 13 mini. Absolutely beautiful phone and NO features lost on the 13 regular.

That’s… exactly what they did.
The 13 and 13 mini have identical specs, other than the screen size and the battery for obvious reasons.
And the data speaks for itself, 3% on the mini versus 38% on the 13.

What “data” speaks for itself here in this article?? 3% of what exactly?! Yeah 3% of nothing stated so the 3% of this article is useless. There is partial day that an opinion cannot be based nor formed.

Like you’re going to buy your car and the dealer sales it’s only sold 3% you should ask: 3% of what total number?!

Here is data I’d love to see:
How many iPhone 13 minis were sold in each region, how many were full retail price vs contract, how many sold based on trade-ins?! This is data to form a production or sales decision on.

The majority demographic has primarily spoken favoring large displays for viewing content and obviously includes a larger battery with more capacity. That’s what sells smart phones. The Mini is just to small of a segment to stay competitive in sales.

Lol.
25.2 million iPhone 12 mini’s sold in 1 year with NO marketing from Apple or carriers in the globe. The 13 mini again no marketing!

 

[skiguy45]

I own the 13 Pro Max…. Reaching the corner isn’t an issue - you don’t need to. You can do a small down swipe at the center bottom where the multitasking bar is and cause the entire screen to shift down.

Reach the top of the iPhone screen with one hand

Use Reachability to lower the top half of the iPhone screen and make it more easily accessible with one hand.

support.apple.com

I use reachability constantly. I'm used to in now but I do find the reachability gesture on faceID based phones to be a bit harder to use in general than it was on Home Button based phones. Depending on how I'm holding, reaching and the reachability swipe can at times be awkward. I just absolutely do not want my phone to be any bigger.

 

[ian87w]

BS.
People are in for smaller phones but these prices are just crazy.
The mini will return in form of an SE and then it will sell much better. We haven’t seen all from the mini iPhone!

Thus the argument is not that people wanted small phones, but people just wanted cheap phones.

 

[ian87w]

Surely, in the land of monster trucks, 84 oz. soft drinks, and the Baconator, poor sales of a tiny phone in the U.S. comes as surprise to exactly zero people.

One doesn't have anything to do with those.

It's simple. A phone has become the main computer for productivity and entertainment for many. A larger screen thus is preferred.

 

[ian87w]

the price is way too close to the regular 13, i bet plenty of folks would jump on the mini if the price got slashed by 100 bucks or so.

Depends. If price was an issue, the 12 mini should've been selling better after the price drop.

In any case, I'm one if those very few people, waiting for the 13 mini to be discounted this year.

 

[ian87w]

I don't know what the appeal of a tiny iPhone is; however, some of this can be attributed to Apple's doing, if only they would release a small phone with the same specs as the larger ones more people would buy.

The mini has the same exact spec (other than screen and battery size) as the regular iphone. It's what many here claimed they wanted. But people are cheap. They associate smaller phone with cheap price, so people ended up not buying the flagship priced 13 mini.

 

[ian87w]

I would've bought the Mini if it wasn't a compromise device. No ProMotion, two cameras. But Apple coaxed me into spending more money - I'm the fool, not them. Bon voyage, iPhone Mini.

That exactly what Apple wanted. More margin for Apple. The 12 mini was simply a decoy product to increase the base price of the regular iphone by $100 (note literally nobody talked how the iphone 12 was more expensive than the iPhone 11). And it worked.

Tim's Apple goal is to increase Apple's ASP. The mini did their job for 2 years.

 

[Tim Cook's Pool Boy]

Can the 5g be off to save battery?

You can set it to 5G, Auto 5G or LTE. I have mine set to Auto 5G but will switch it back to LTE when my battery is getting lowish. I have the 12Mini BTW

 

[ian87w]

I'm surprised they will discontinue it. 3 percent of the millions of phones they sell is still a lot. In my mind, they'd be better off keeping the small phone lovers happy.

They're not removing it from the lineup. Even the 12 mini is still on sale today. The 12 mini and 13 mini wilk simply get a price drop later this year. It's just that we won't see a 14 mini

 

[Rigby]

I love my 13 Mini. Best phone I've ever had. I always knew that I'm in a minority though. Hopefully they will continue selling it for a few more years in case I need a replacement.

 

[rockosmodurnlif]

Every time I see an article on here about the mini, it’s basically “nobody is buying the mini because nobody is buying the mini. Also, there are other phones people are buying more than the mini which no one is buying. Finally, no one is buying a mini. No one. Not even the people buying the mini who number less then the people buying other phones.”

I have a 12 mini. I love it. My next phone will be the 14 because battery life is the number one thing on my list which it wasn’t 2 years ago.

 

[Tagbert]

I don't know what the appeal of a tiny iPhone is; however, some of this can be attributed to Apple's doing, if only they would release a small phone with the same specs as the larger ones more people would buy.

It’s not really “tiny” except next to monster-truck phones. The screen is almost the size of the iPhone X screen and is much bigger than the SE screen.