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Much push now for electric cars problem is no matter how hard media and car brands push for it the public is not ready to buy a $50-60 grand electric car with a battery that only goes 250-325 miles on a full charge.

The new Mustang Mach E extended battery only goes 300 max miles on a charge. What family wants to wait an hr on the road at a charging station waiting for it to re charge? Only to do the same 300 more miles down the road. Crazy!!

They MUST perfect the batteries better for at least 600 to 800 miles on a full charge before the mass public will start buying them and lower the cost of the vehicle as well. Until then gas vehicle will still be sold. Sure people are buying Tesla’s but not the mass public and that’s what car brands and mostly the media is pushing for.
 
The new Mustang Mach E extended battery only goes 300 max miles on a charge. What family wants to wait an hr on the road at a charging station waiting for it to re charge? Only to do the same 300 more miles down the road. Crazy!!

I'm an Aussie so I work in kilometres but like... that's 480km. No family should be driving for 5 hours without stopping. Our traffic authority advises us to stop every 2 hours to avoid fatigue. I'd have at least one stop during a 480km drive (which is almost enough range for me to go from my city [a capital city] to another nearby capital city and back).

Sure people are buying Tesla’s but not the mass public and that’s what car brands and mostly the media is pushing for.

Agreed. They're too expensive for the mass public. My car cost what... about $5000 USD (second hand). That was a significant purchase for me. I'll borrow $80k USD for a house, but not a car.
 
This isn’t a rumor. This is just Kuo speculating like any one of us could. Whenever the Apple rumor mill is active he always has to get his 2 cents in and he knows whatever ‘report’ he writes all the rumor sites will pick it up and print it as gospel.
 
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Uh huh... research. Somehow obtained.

Not by any chance an opinion piece that was given to MR my Kuo? ;)
All analyst “research” is nothing but an opinion piece. Kuo says this is based on a survey, which makes little sense. He does have good contacts at certain suppliers, so his notes have more value than most Apple analysts.

But I’m extremely doubtful that his sources would have any knowledge of what Apple’s plans for a car might be.
 
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Apple’s got a lot of money, but the logistics of setting up service locations all around each country where the car is sold will take time.
Hit the nail on the head. This is the part you hardly hear anyone mention when talking about an Apple-branded car but is equally important.
 
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Much push now for electric cars problem is no matter how hard media and car brands push for it the public is not ready to buy a $50-60 grand electric car with a battery that only goes 250-325 miles on a full charge.

The new Mustang Mach E extended battery only goes 300 max miles on a charge. What family wants to wait an hr on the road at a charging station waiting for it to re charge? Only to do the same 300 more miles down the road. Crazy!!

They MUST perfect the batteries better for at least 600 to 800 miles on a full charge before the mass public will start buying them and lower the cost of the vehicle as well. Until then gas vehicle will still be sold. Sure people are buying Tesla’s but not the mass public and that’s what car brands and mostly the media is pushing for.

It doesn’t take an hour to recharge these things, first of all. Second, how many trips are > 300 miles? I’ve owned a model S since 2013, and in that time I only had to stop at a supercharger once. And it took 30 minutes (during which time i got a drink and read the news at the mall where the charger was located.)

And out here, the mass public is certainly buying Teslas. They are literally everywhere. Any parking lot has more than one.
 
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Nah, it’s good in 99% of cases, but it’s that damn 1% you need to worry about, just like normal drivers.

That is what separates good drivers from people always getting in little fender benders or worse.
except that ALL drivers are bad drivers who think they are better than they are.
All drivers can:
Get tired
Get angry
Drive too fast
Drive too aggressive
Pay little attention
Show no understanding of safety
I could go on..

A true FSD system will never have this drawbacks and whilst they will not be 100% safe they will be far safer than ANY human driver.
 
I am sorry to break it to you but there will be no Apple car. Apple left it too late and are too far behind. I say this as a huge Apple fan.

Could be. We don’t know for sure. But apple is certainly pouring a lot of money into it. And they are certainly not “too late.” Powered cars have been sold since 1652. Was Ford too late?
 
If Apple can generate more profit from tiny little white plastic earphones with no moving parts that can be shipped in tiny little boxes than Tesla can from selling an entire car and all the infrastructure and headaches that go with it, the question is WHY?
I mean it would certainly be “cool” and a nice vanity project for Apple, but it seems all it would do is be a money pit distraction.
For your information Tesla make a nice profit per car sold and more than what Apple make selling cheap inferior headphones and cables that also about a week under gentle use!
 
For your information Tesla make a nice profit per car sold and more than what Apple make selling cheap inferior headphones and cables that also about a week under gentle use!

We know that’s not true. Unless you are comparing the profit in absolute terms between a car and a cable. On a percent basis, apple makes a lot more money on cables.
 
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I think they have the perfect infrastructure for all of that. What’s missing is service. It’s not like we’re going to drop our Apple Car’s off at the Genius Bar for a tire rotation. It took Tesla many years to ramp up their service locations, and even now they are woefully understaffed. In 2013 when I needed service, Tesla was willing to come get my car that same day and drop off a loaner. Now it takes two weeks just to get a drive in appointment for anything that doesn’t render the car undriveable, and they give you an Uber code even if they can’t fix your car the same day. It took more than 2 weeks just to get my 12V battery replaced a few months ago.

Apple’s got a lot of money, but the logistics of setting up service locations all around each country where the car is sold will take time.
So where will Apple make the car?
You have no answer do you?
Because Apple either need to build their own factory and do so soon, rather than wait for the day they unveil the car and expect it to be built in a day. So by building now they give time to get everything in place so that they know what they are doing when it comes Tim etc build the car. Building cars is an order of magnitude harder than simply what they do at the moment.

Or

Apple contract another firm to build the car for them, but who? There is ZERO contractor who can build the cars Apple need at the scale needed in order to make a profit.

This is a case of Apple getting out of their depth and sadly allowing their culture to stop what could have been mind blowing.
 
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Ecosystem and services. Tesla doesn’t support CarPlay. People in self driving cars will have a lot of time to consume digital services. Apple Car will play best with iphone, ipad, etc. Apple won’t do it if they can’t make money with it.
Tesla do not support CarPlay for a good reason. Tesla are set to make more money than Apple could hope for in the next decade. Simple maths shows that!
 
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exactly this, and 10% margin is not going to cut it for them, and I cannot see that consumers will be willing to pay premium for a car that they know has 30+% margin - of course the Bentleys, Ferraris etc have a premium but not the Fords, Toyotas, VWs ...
You forget that Tesla makes over 25% GPM at the moment and that is set to go even higher in the next 2 years or so.
Tesla are not exactly in the same league as Bentley or Ferrari even though I love Tesla.
 
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I just can’t see this happening. There is so much overhead like leasing agreements, maintenance space, not to mention all the states that do not allow direct vehicle sales from the manufacturers. And who will build the thing, Foxcon? I think it would be better for Apple to partner with auto manufacturers for the technology.
That would never happen because Apple just point blank refuse to be a supplier and no car maker is going to throw away hundreds of millions of dollars of R&D to go with whatever Apple come up with.
 
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So where will Apple make the car?
You have no answer do you?
Because Apple either need to build their own factory and do so soon, rather than wait for the day they unveil the car and expect it to be built in a day. So by building now they give time to get everything in place so that they know what they are doing when it comes Tim etc build the car. Building cars is an order of magnitude harder than simply what they do at the moment.

Or

Apple contract another firm to build the car for them, but who? There is ZERO contractor who can build the cars Apple need at the scale needed in order to make a profit.

This is a case of Apple getting out of their depth and sadly allowing their culture to stop what could have been mind blowing.

You have no idea what scale apple needs to make them at to make a profit. You don’t know what they will cost, and you don’t know what they will charge for them. You don’t know what their revenue model will be.

Heck, my Porsche Boxster wasn’t made by Porsche, but by Valmet. Contract manufacturers exist.

Moreover, what did Tesla do? They didn’t buy the Fremont factory four years prior to going into Model S production. Apple has plenty of time to figure it out.
 
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A lot of you think it’s HILARIOUS to say that wheels won’t come with the car, or chargers won’t be included, etc. It’s actually not funny. Horrible comedy. Also, when was Apple ever known to be cheap? Never. I’m astonished at how many people want to continue to drag Apple. It’s not like they are forcing you to spend money. This is about Apple creating a potentially world changing vehicle. Tesla did it for the time, but seems they have peaked. Just imagine the possibilities Apple wouldn’t be afraid of putting in a vehicle. Meanwhile you all are okay with buying mass produced, boring, plastic vehicles.
1) Tesla re no ay finished yet, sorry but they are not!
2) Apple will never release the Apple car, they just will not. They missed their chance. By the Tim they get it out it will be over 10 years old. That is like designing a plasma screen TV and taking over 10 years to release it only to find that others are selling flat screen 4K LED TVs.
 
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I think for autonomous vehicles to be safer than humans, all vehicles must be autonomous. A single human driver can wreak havoc in a sea of autonomous ones. : )
 
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There are many contract auto manufacturers, which have been used even by companies like Porsche, Mercedes, etc. They’ll have no problem getting them made should they choose not to own their own factories.
Yes they will have problems!
Thise firms build low volume and there is ZERO ****ING way that Apple is going to be happy with selling less than 500,000 cars a year where they either sell the car at a massively ridiculous inflated price just to cover costs or sell at a loss.
Sorry but you are just wrong.
 
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