In the end all cars will be autonomous without a steering wheel. Question is if we'll be around when that happensAs much as I like Apple products, I will never put my life into the hands of a self-driving car.
Uh huh... research. Somehow obtained.In a research note today, obtained by MacRumors, Kuo said...
The new Mustang Mach E extended battery only goes 300 max miles on a charge. What family wants to wait an hr on the road at a charging station waiting for it to re charge? Only to do the same 300 more miles down the road. Crazy!!
Sure people are buying Tesla’s but not the mass public and that’s what car brands and mostly the media is pushing for.
All analyst “research” is nothing but an opinion piece. Kuo says this is based on a survey, which makes little sense. He does have good contacts at certain suppliers, so his notes have more value than most Apple analysts.Uh huh... research. Somehow obtained.
Not by any chance an opinion piece that was given to MR my Kuo?![]()
Hit the nail on the head. This is the part you hardly hear anyone mention when talking about an Apple-branded car but is equally important.Apple’s got a lot of money, but the logistics of setting up service locations all around each country where the car is sold will take time.
Much push now for electric cars problem is no matter how hard media and car brands push for it the public is not ready to buy a $50-60 grand electric car with a battery that only goes 250-325 miles on a full charge.
The new Mustang Mach E extended battery only goes 300 max miles on a charge. What family wants to wait an hr on the road at a charging station waiting for it to re charge? Only to do the same 300 more miles down the road. Crazy!!
They MUST perfect the batteries better for at least 600 to 800 miles on a full charge before the mass public will start buying them and lower the cost of the vehicle as well. Until then gas vehicle will still be sold. Sure people are buying Tesla’s but not the mass public and that’s what car brands and mostly the media is pushing for.
I am sorry to break it to you but there will be no Apple car. Apple left it too late and are too far behind. I say this as a huge Apple fan.That is likely true, but in the mean time there’s no need to volunteer to be a guinea pig.
In any event, I doubt “self driving” will be the main focus of apple car.
Except that by the time Apple decide to release anything it will be too late and they will not catch up, no matter how much money they have.It’s kind of a good position to be in to be the largest, most profitable company and still have the ability to shake up massive markets.
Apple doesn’t need to rush anything if there are indeed doing this.
except that ALL drivers are bad drivers who think they are better than they are.Nah, it’s good in 99% of cases, but it’s that damn 1% you need to worry about, just like normal drivers.
That is what separates good drivers from people always getting in little fender benders or worse.
I am sorry to break it to you but there will be no Apple car. Apple left it too late and are too far behind. I say this as a huge Apple fan.
For your information Tesla make a nice profit per car sold and more than what Apple make selling cheap inferior headphones and cables that also about a week under gentle use!If Apple can generate more profit from tiny little white plastic earphones with no moving parts that can be shipped in tiny little boxes than Tesla can from selling an entire car and all the infrastructure and headaches that go with it, the question is WHY?
I mean it would certainly be “cool” and a nice vanity project for Apple, but it seems all it would do is be a money pit distraction.
For your information Tesla make a nice profit per car sold and more than what Apple make selling cheap inferior headphones and cables that also about a week under gentle use!
So where will Apple make the car?I think they have the perfect infrastructure for all of that. What’s missing is service. It’s not like we’re going to drop our Apple Car’s off at the Genius Bar for a tire rotation. It took Tesla many years to ramp up their service locations, and even now they are woefully understaffed. In 2013 when I needed service, Tesla was willing to come get my car that same day and drop off a loaner. Now it takes two weeks just to get a drive in appointment for anything that doesn’t render the car undriveable, and they give you an Uber code even if they can’t fix your car the same day. It took more than 2 weeks just to get my 12V battery replaced a few months ago.
Apple’s got a lot of money, but the logistics of setting up service locations all around each country where the car is sold will take time.
Tesla do not support CarPlay for a good reason. Tesla are set to make more money than Apple could hope for in the next decade. Simple maths shows that!Ecosystem and services. Tesla doesn’t support CarPlay. People in self driving cars will have a lot of time to consume digital services. Apple Car will play best with iphone, ipad, etc. Apple won’t do it if they can’t make money with it.
You forget that Tesla makes over 25% GPM at the moment and that is set to go even higher in the next 2 years or so.exactly this, and 10% margin is not going to cut it for them, and I cannot see that consumers will be willing to pay premium for a car that they know has 30+% margin - of course the Bentleys, Ferraris etc have a premium but not the Fords, Toyotas, VWs ...
That would never happen because Apple just point blank refuse to be a supplier and no car maker is going to throw away hundreds of millions of dollars of R&D to go with whatever Apple come up with.I just can’t see this happening. There is so much overhead like leasing agreements, maintenance space, not to mention all the states that do not allow direct vehicle sales from the manufacturers. And who will build the thing, Foxcon? I think it would be better for Apple to partner with auto manufacturers for the technology.
So where will Apple make the car?
You have no answer do you?
Because Apple either need to build their own factory and do so soon, rather than wait for the day they unveil the car and expect it to be built in a day. So by building now they give time to get everything in place so that they know what they are doing when it comes Tim etc build the car. Building cars is an order of magnitude harder than simply what they do at the moment.
Or
Apple contract another firm to build the car for them, but who? There is ZERO contractor who can build the cars Apple need at the scale needed in order to make a profit.
This is a case of Apple getting out of their depth and sadly allowing their culture to stop what could have been mind blowing.
1) Tesla re no ay finished yet, sorry but they are not!A lot of you think it’s HILARIOUS to say that wheels won’t come with the car, or chargers won’t be included, etc. It’s actually not funny. Horrible comedy. Also, when was Apple ever known to be cheap? Never. I’m astonished at how many people want to continue to drag Apple. It’s not like they are forcing you to spend money. This is about Apple creating a potentially world changing vehicle. Tesla did it for the time, but seems they have peaked. Just imagine the possibilities Apple wouldn’t be afraid of putting in a vehicle. Meanwhile you all are okay with buying mass produced, boring, plastic vehicles.
Yes they will have problems!There are many contract auto manufacturers, which have been used even by companies like Porsche, Mercedes, etc. They’ll have no problem getting them made should they choose not to own their own factories.