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Lot of rich people... sports stars, celebrities, influencers. I bet only a fraction of those buying this would be true professionals using this for bespoke workflows. And in many cases there are other systems for that.
Don’t underestimate how many affluent Big Tech employees there are who will want to try it out. Many of them earn more than $3500 in a week.

Apple alone has 160,000 employees. If a tenth of them are interested, that’s already 20% of the initial shipment.
 
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The supply chain has noted the main bottleneck is Sony as they can only make like a million of the screens per year so the production run claims (both initial and annual) track to this.
I don't know. Sony presented their own AR headset three days ago with similar displays, so maybe they upped production?
 
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Just for a reference (and I'm NOT saying the AVP will be as popular as the iPhone)...

The original iPhone sold 270,000 units in the first two days. (according to the NYT)
 
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I'm a little concerned that the Apple Vision suffers from the same aesthetic issues that plagued the HomePod and turned HP into a failed product.

TLDR: It was incredibly stupid and out of touch to build a portable speaker that only connects via Wi-Fi. I understand Airplay 2's advantages (I stream audio to my stereo from my Mac all the time), but that was such an incredibly dumb decision that could only have been made by someone out of touch with how normal people listen to music with/without Apple devices. Of course the HomePod bombed.

I worry that Apple Vision is built along the same blind spot assumptions. The AR abilities are probably amazing, but I have a hard time envisioning the persona of the potential customer who checks all these points:
  1. Appreciates 4k content
  2. Can afford to buy a premium 4k tv for their home…
  3. But would prefer to watch 4k content at home with a heavy device strapped around their head instead
  4. Is willing to spend $149 on prescription inserts if they wear glasses/contacts that will have to be replaced after just a few years (like all prescription lenses)
 
I'm a little concerned that the Apple Vision suffers from the same aesthetic issues that plagued the HomePod and turned HP into a failed product.

TLDR: It was incredibly stupid and out of touch to build a portable speaker that only connects via Wi-Fi. I understand Airplay 2's advantages (I stream audio to my stereo from my Mac all the time), but that was such an incredibly dumb decision that could only have been made by someone out of touch with how normal people listen to music with/without Apple devices. Of course the HomePod bombed.

I worry that Apple Vision is built along the same blind spot assumptions. The AR abilities are probably amazing, but I have a hard time envisioning the persona of the potential customer who checks all these points:
  1. Appreciates 4k content
  2. Can afford to buy a premium 4k tv for their home…
  3. But would prefer to watch 4k content at home with a heavy device strapped around their head instead
  4. Is willing to spend $149 on prescription inserts if they wear glasses/contacts that will have to be replaced after just a few years (like all prescription lenses)
I can envision the persona: $$$$$$. It's going to be a niche product for wealthy people until it comes down in price and weight enough that families can use it for group activities.
 
I wonder if Apple will put a limit on the number you can buy? That would cut down on resellers.
I would think this at first would only be sold USA wide for delivery or pick at Apple stores only. Only Apple Store staff are trained to demo and sell these initially. No resellers, like Amazon or chain stores.

Apple Vision Pro will be available beginning Friday, February 2, at all U.S. Apple Store locations and the U.S. Apple Store online
 
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I have no interest in this product. But I want to buy it so I can hopefully flip it on eBay for a lot more. Should I do it?
Absolutely. Some people may want it, but nobody currently needs it, and people hate buying from scalpers. So you'll probably end up sweating a little but only losing $200 or so, which would be a cheap lesson learned. You'll be a wiser person n the long run. Do it!
 
Just for a reference (and I'm NOT saying the AVP will be as popular as the iPhone)...

The original iPhone sold 270,000 units in the first two days. (according to the NYT)
On the flipside, the Newton was cancelled after only selling 200,000. And in 2024 dollars, it was $500 less than the starting price of Apple Vision
 
I would think this at first would only be sold USA wide for delivery or pick at Apple stores only. Only Apple Store staff are trained to demo and sell these initially. No resellers, like Amazon or chain stores.
By "resellers" I mean people who are buying the unit to try to flip it on eBay or similar for a profit.
 
Absolutely. Some people may want it, but nobody currently needs it, and people hate buying from scalpers. So you'll probably end up sweating a little but only losing $200 or so, which would be a cheap lesson learned. You'll be a wiser person n the long run. Do it!
I was thinking why would anyone buy an initial VP from a 3rd party, when it has no Apple care involvement or warranty repair based on sale?
 
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On the flipside, the Newton was cancelled after only selling 200,000. And in 2024 dollars, it was $500 less than the starting price of Apple Vision
And the Newton remains, to this day, one of my favorite Apple Devices ever.

It is commonly said that the Newton failed; but nobody really knows that. The Newton was killed by Steve Jobs upon his return to Apple. According to some sources:

When Steve Jobs returned to Apple in 1997, his first action was reducing more than 90% of Apple products. From more than 350 different products, Steve Jobs cut that number down to just ten products. His actions intend not to make the consumers confused with too many options.

Apple was in great need of that tightening of the belt at the time. And so I still wish they hadn't killed the Newton, I understand why Steve did.
 
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