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At $3,500 each, that's $280M at launch.
I wonder (R&D, staffing, and other costs aside): what does it costs Apple to manufacture one Vision Pro? What's their markup?
 
I have no interest in this product. But I want to buy it so I can hopefully flip it on eBay for a lot more. Should I do it?
Yes. Do it. We absolutely need more miscreant behavior in the world. Scalpers absolutely disgust me. I pray that, at least for the initial rollout, Apple requires in store pickup with the box opened for fitting.
 
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I expected 100,000 of the first sale.. so this is along those lines. I think for it to be true success we should expect at least a million sales in the first year.
 
I gotta ask, do we really need Micro-OLED lenses? It's clear they're a major factor to why the headset is a nightmare to build and why it's so expensive, so why not just cut them for the eventual regular Apple Vision? That would slash the price by half and make it a lot easier to build.
 
I can envision the persona: $$$$$$. It's going to be a niche product for wealthy people until it comes down in price and weight enough that families can use it for group activities.
There's certainly no shortage of rich people who love to be first adopters. But targeting rich people doesn't necessarily make the product viable. In fact, there's an argument that really rich people are willing to pay for tech that hides itself (a la Samsung's picture frame tv).
 
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I have no interest in this product. But I want to buy it so I can hopefully flip it on eBay for a lot more. Should I do it?
lol. Go for it. List it for $10,000. It will get all the media headlines, but nobody will buy it. Then you can return it a week later.

Sounds dumb to me, but there will be people who do this. Nobody is paying some random person on the internet that kind of money where they could be scammed.
 
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Look, I get the "it's EXPENSIVE" comments. In comparison to what people have budgeted to spend on computers, this is not an expense they envisioned.

But...as a comparison to "expensive"...

"[Beyonce] concertgoers are spending about $1,800 per concertgoer, with 80 percent saying it was worth the experience and 91 percent saying they’d go again.

Taylor Swift fans are spending around $1500/each

Link
 
I'm visiting the US next month. Now we know the launch info, I'm seriously considering buying 2 to bring back. 1 to sell straight away and 1 to sit on for a decade or so.

Hoping for atleast 3x the cost for the first one considering I maybe one of only a few dozen people with it outside the US.

Only concern is how big the packaging will be and If I can fit it in my overhead case.
 
And the Newton remains, to this day, one of my favorite Apple Devices ever.

It is commonly said that the Newton failed; but nobody really knows that. The Newton was killed by Steve Jobs upon his return to Apple. According to some sources:



Apple was in great need of that tightening of the belt at the time. And so I still wish they hadn't killed the Newton, I understand why Steve did.
No, it is not a mystery. It failed. The handwriting recognition software, which was the main selling point, never delivered as hyped. I read an article on some rando website last year that detailed its failure: ;)

 
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These are definitely not aimed for consumers yet. We will test it for you, though. lol.
 
I'm torn between buying one to tuck away in a secure, dark, dry location for 16 years to sell for $1.4M (the original iPhone sold for 400x it's selling price at auction last summer) to be my retirement nestegg or if it's going to be a bit of a flop and will never garner the prices the original iPhone is getting after 16 years. I don't think we have seen the original iPad sell as well as the iPhone, which was a cultural phenomenon. I see a new-in-box iPad 1st gen on Ebay right now for about $12,000. Still decent, but not life changing. A key difference with the Vision Pro is that it will be much more supply constrained than either the iPhone or iPad at launch, which could make finding unopened ones more rare. But we also now live in a society of people who tuck away unopened items more often to resell later, so who knows.

I think this device may be looked at one day as the beginning of a new age of computing, but I'm not sure if it will have the same emotional attachment as the iPhone or be as impactful as the iPhone was at the time for a device that felt like it fell out of the future. This thing is cool, but seems like more of a fun toy/entertainment/consumption device. And it does not look cool like the iPhone did. I remember people coming up to me in public all the time to ask about my launch iPhone. I remember in college a girl came over and sat next to me on the shuttle to chat me up about the iPhone and tried to ask me on a date (I don't think I went on the date, I think I was seeing someone else at the time). Just because of a freaking phone. It was that big of a deal. I can't imagine wearing this in public and having the same effect, especially with the creepy eyes on the front. And I also can't imagine getting much work done on this, especially with a limited first gen OS and two hour battery life.

I hope Apple doesn't cancel it and sticks with it for the long run. I think there is some potential there to make it into a sleek platform, and as someone who wears glasses already, I would love for a lightweight form factor to replace traditional dumb glasses. I'm looking forward to trying it out in the store sometime. But at $3500 and with only an M2 chip, 256GB storage, clunky head straps supporting a heavy device, and two hours of battery life—it just seems kinda lame? For that price you can get great MacBook Pro. This is more for people who have money to blow and already own everything else.

I feel like with a lot of Apple devices the time to buy seems to be around the third generation. The third gen iPod added the iconic touch wheel and double the storage. The iPhone 3GS felt like the first real iPhone with speed, video recording, fairly clear camera, copy/paste, etc. The iPad 3 was kind of a rehash of the iPad 2 but with retina display and didn't run that well but the iPad 2 and iPad 4 were great so that one is an outlier but close enough. The Apple Watch Series 3 is where the Apple Watch seemed to come into it's own with decent battery life and an SoC that finally seemed capable enough to handle things and run apps locally, as well as adding cellular connectivity for the first time. And lastly the M3 chips in the MacBook Pros, which I was personally waiting for, were worth the wait to get beyond some of the early issues on the M1 series and growing pains as apps transitioned off of Intel, and specifically the M3 Max chip that I have significantly blows away the performance of the M1 Max and M2 Max which weren't much different from each other (12500 and 14500 in GeekBench vs 21000 for the M3 Max).

So while this thing is gonna be pretty cool by the third gen, I don't think it's going to be a killer product until sometime in the early to mid 2030s as chips continue to shrink and battery tech continues to advance and it can be more of a glasses type experience. I also wouldn't be surprised if by autumn this $3500 device suddenly becomes a $1500-2000 SE device with no external creepy eyes (Apple needs a mass-market version they can sell for a couple more years so devs will make apps). The new Vision Pro 2 releases with an M4 chip, hopefully M4 Pro on 3nm+ with 3 hours of battery, and then in autumn 2025 they will release the Vision Pro 3 with an M5 Pro on 2nm and maybe it will get 4 hours of battery and there will be enough apps, games, OS feature upgrades, and performance for it to be worthwhile. I know I won't be considering it until at least the third gen!
 
No, it is not a mystery. It failed. The handwriting recognition software, which was the main selling point, never delivered as hyped. I read an article on some rando website last year that detailed its failure: ;)

You clearly never used it. They had bugs in the first release of the Newton. But by the next generation, the Newton 2100, the handwriting was near perfect. My input on the 2100 with handwriting was faster than I can type on the virtual keyboard on my iPhone.

And the article you linked says what I said. It was killed by Jobs when he returned and wanted to hyper focus the company on a small number of products.
 
For all those looking to instantly resell this, first shame on you. It’s taking the inventory away from us genuine users who want to be early adopters of the tech.

Second, remember that you’re going to incur a lot of fees online, for example, eBay will treat you as a business and you’ll be liable for taxes if you sell something that expensive on its platform. Facebook is more sketchy and you’re less likely to reach a big enough audience to get those sweet juicy profits you’re drooling over.
 
As someone wanting to snag a headset for personal use, it’s annoying to see how many people on this thread are trying to buy and resell. I have a hard time paying 3500, if you think people are gonna pay 8k on resell, good luck on that lol
I keep seeing it but I actually think they are going to restrict sales. Probably a one or two limit, it tied to your Apple account, have to go in to Apple Store with an appointment to pick up etc.
 
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"[Beyonce] concertgoers are spending about $1,800 per concertgoer, with 80 percent saying it was worth the experience and 91 percent saying they’d go again.

Taylor Swift fans are spending around $1500/each

Link
I agree.

There are plenty of upper middle class people in which a $3,500 expense isn't that big of a deal. They have about $10,000 in extra 'fun' money to spend each month. There are about 28 million of those type of families in America.

I've seen so many families where the mother and daughter pay $3,000 for 2 tickets to go to a Taylor Swift concert. The father can say, 'Well. We did that for you - now I can get an Apple Vision Pro for $3,500. We'll go on that cruise next month.'

And they'll business expense it on their taxes, and the net cost will be more like $2,000 for them.
 
I gotta ask, do we really need Micro-OLED lenses? It's clear they're a major factor to why the headset is a nightmare to build and why it's so expensive, so why not just cut them for the eventual regular Apple Vision? That would slash the price by half and make it a lot easier to build.
Eye strain, dizziness, refresh rate, etc.
There’s a whole science behind this thing. If you have access to wwdc content there’s a video that talks about all this.
 
I've seen so many families where the mother and daughter pay $3,000 for 2 tickets to go to a Taylor Swift concert. The father can say, 'Well. We did that for you - now I can get an Apple Vision Pro for $3,500. We'll go on that cruise next month.'
To be fair, money spent on memories is better spent. The child will grow up and always remember that concert, but the AVP is going to be an outdated piece of tech in a few years.
 
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