Apple did not do this on purpose. There isn't a bunker in Arizona with 5 million iPhones in it. If they had them, they would sell them. They already have a buzz and they didn't need to create more.
This is definitely the worst stock scenario I can remember for an iPhone launch though. Pretty sad overall.
when you put it in a case it doesn't really matter I have space grey and it sweet looking. I will have a case on it soon and never see it again. Like when I got the white 4s. The outer box case made it look black![]()
Apparently we are wrong and this is acceptable...
Thats the price you pay for wanting to be "FIRST". High risk / low reward.
I got one of each color coming to me Sept 27. Sure, I had to wake up at 3am to do it, but it took 2 minutes, and did it while in bed. I laughed at people on line when I went to work.
Lesson learned. Skip the lines especially if you want color.
Why do you need 8 iPhones? (okay, maybe you just meant the 5s, in which case...Why do you need 3 iPhones?)
And i'd disagree, in the mind of someone who truly, madly, deeply NEEDS a GOLD iPhone, then it's high risk/high reward.
I will be going to the store EVERY single day until October 20th (The day my return period is over) at opening so I can try to get my gold one.
Frankly, Apple needs to do away with waiting at the store BS (it's so 2007) and allow people to order what they want on line and go pick up. But I know they like the free marketing buzz they get from people camping outside.
I meant that going to a store and rolling the dice on what stock they have is high risk with the only reward being getting it a week earlier. Ordering online guaranteed you gold. Someone I work with ordered all gold for his family (no idea why personally. Too matchy match). The first 2 were 1-3 days and the last 7-10 days. Sure beats the uncertainty as to when a local store will get stock.
Plus now that gold phones are known to be the hot commodity, scalpers with way too much time on their hands will be all over this.
Frankly, Apple needs to do away with waiting at the store BS (it's so 2007) and allow people to order what they want on line and go pick up. But I know they like the free marketing buzz they get from people camping outside.
I'm not usually a black helicopter / tin foil hat guy, but I won't be surprised if the Gold isn't widely available until after that date for that reason.
I think they just misjudged the gold demand. I don't understand how silver supplies were so limited. Maybe they split the white faces between the two.
So 50/50 white/black phones. Then something like 35/15 silver/gold between the white faces.
Demand for gold was high, then when they ran out silver was most gold buyer's second choice, leaving the higher stock of space grey.
Getting a customer in the store highly increases the chance that they buy an accessory and other items they sell in store.
Personally, I get why it bugs people that they didn't get the color they wanted. I would never put my 5 in a case, I like the look too much and i'm very, very careful with my phones (never damaged my 3G, never damaged my 4, haven't damaged my 5 in 365 days...knock on wood).
That being said, if you're commenting in MacRumors I have zero sympathy for you thinking you'd get a gold iPhone if you showed up and were anything other than the first in line.
It was all over the Internet that gold especially was in really short supply, and that the 5S in general was in short supply, that's why they didn't allow pre-orders on the 13th, if they had, they'd have 0 to sell in stores and that looks even worse from a marketing perspective.
So you know what, if you're 85 and you only know how to use Internet Explorer and you've never had an apple device before, fine, you had no way of knowing every retailer wouldn't be overflowing with the 64 GB Gold Sprint iPhone your 12 year old grandson told you to buy.
If you're an adult, and one who's invested enough to come post on here, that you chose to wait in line without doing your homework is totally on you.