Don't be ridiculous. Downplaying the importance of this cloth doesn't help anyone. This was clearly the bravest product release, ever. You can tell, because Apple didn't even mention it during the keynote. Can you imagine the phenomenal amount of effort they should have put into this product's video demonstration? They should have have split the MacBook Pro presentation in half, and dedicated the rest of the time to showing the polishing cloth in action. That would have been so brave... so brave...