airbook marketing
All of the above theories could be true. In teh past couple of weeks in the Uk Apple has spent decent money on TV and posters on the Airbook. Even in places outside London. (Irony as I don't live in London, but live in and have been to lots of cummuting towns and cities that in geographically London).
Theory: shoppers love the Air, but run frightened from the pice (esp non $$ price). Fine, Air is a loss leadere. Its gets people in the store/websites/word of mouth, so tempt them with new laptops and desktops at a price most potential shoppers don't recoil at.
Hence, update everything at about the same time... Get huge media interest.. More switchers... more feedback.. More interest... More orders... (oh yeah, more p-ed off Apple buyers who boight 'too soon'.). Read the messages and if you buy before an update remember its still a brilliant product, so enjoy.
I'm waiting for an iMac update, but that's been an cashflow issue rather than a tech issue for the past year.
A dream update would be that the iMac, MacBook Pro and MacBook would all be updated tomorrow.
I can only dream.![]()
All of the above theories could be true. In teh past couple of weeks in the Uk Apple has spent decent money on TV and posters on the Airbook. Even in places outside London. (Irony as I don't live in London, but live in and have been to lots of cummuting towns and cities that in geographically London).
Theory: shoppers love the Air, but run frightened from the pice (esp non $$ price). Fine, Air is a loss leadere. Its gets people in the store/websites/word of mouth, so tempt them with new laptops and desktops at a price most potential shoppers don't recoil at.
Hence, update everything at about the same time... Get huge media interest.. More switchers... more feedback.. More interest... More orders... (oh yeah, more p-ed off Apple buyers who boight 'too soon'.). Read the messages and if you buy before an update remember its still a brilliant product, so enjoy.
I'm waiting for an iMac update, but that's been an cashflow issue rather than a tech issue for the past year.