Well...
If I had narrowed down my choice of cars to an Audi A4 and a BMW 3-series:
Audi A4 is my first choice but dealer only has black (no way - too hard to keep clean) and has no idea when they'll get a silver one in (my first & only color choice).
BMW dealer has several silver ones on the lot today.
How long would I be willing to wait around for Audi when they can't give me an ETA before I just head over to BMW?
I see your point, but I could see someone switching phones over something like color if their other choice was a close second to begin with. Just a thought.
No, that's a great point. But I feel that when you're on an Apple website, complaining how you can't order the phone for launch day, there really isn't a "close second" and buying a different phone either to spite Apple or out of frustration over a color is really just screwing yourself in the end.