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Microsoft Launches New Surface RT vs. iPad Ad Highlighting iPad Shortcomings
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I don't think Apple was Microsoft's main target when they came up with the idea for the Surface. I think what they were trying to do was light a fire under their long-standing hardware partners to start building devices which were a suitable platform for Windows 8 sales. The corporate market is where Microsoft gains most of its revenue and the ability to run Windows on machines from a wide range of vendors has always been one of the main attractions of Windows to their corporate customers. Microsoft has never been a serious player in hardware development - it's not really in their corporate culture and any moves in that direction run the risk of damaging the long-term software strategy on which their value is built.
I think that's why they've kept the price of the Surface so high. They want to leave room for the HPs and Dells of the world to be able to come up with an iPad killer - they don't really want to build it themselves.
Unfortunately their strategy seems to have backfired: all they really seem to have demonstrated so far is that the iPad is a pretty hard nut to crack.
On the other hand, I don't see that they have much choice but to persist. They have a lot riding on the long-term success of Windows 8. They also have deep pockets still: I think the Surface in one form or another will still be with us for some time.
I think that's why they've kept the price of the Surface so high. They want to leave room for the HPs and Dells of the world to be able to come up with an iPad killer - they don't really want to build it themselves.
Unfortunately their strategy seems to have backfired: all they really seem to have demonstrated so far is that the iPad is a pretty hard nut to crack.
On the other hand, I don't see that they have much choice but to persist. They have a lot riding on the long-term success of Windows 8. They also have deep pockets still: I think the Surface in one form or another will still be with us for some time.
When exactly did Apple abandon Safari on Windows? It's still there for download? Even if you're correct do you really wanna go there? Not many people where using it when Chrome was available. It's not the same when Microsoft abandoned I.E. for Mac. That was the time when many websites were coded using I.E. and Active X and we were forced to use I.E. for Windows or get lost. Not having Safari on Windows does nothing to Windows.
I thought the keyboard/cover for the Surface was an additional $100. So why is Microsoft acting as if it comes in the box for $350? There are dozens of keyboards you can buy for an iPad for less than $100, including some that are actual keyboards with tactile feedback instead of guessing that what you did is right with the Surface one.
Sheesh.
Sheesh.
Actually the original Xbox had a stripped down Pentium 3 (ie. Celeron) processor. The 360 is the only "Xbox" not to run on the x86 architecture, and handled original Xbox games with a software emulator.
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just laughed my ass off watching this on my iPad they can't even point out any real shortcomings other than the price which relates to the product the iPad is worth 500 dollars for a full 16 gigs which you get and technically the memory is the same amount as the cheapest ipad because the os on the rt takes up enough already so it has about 16 gigs or less bravo Microsoft you pointed out a nice mid-ranged product with no ecosystem or apps which is a fail wannabe laptop tablet mix.
Good grief, bigger isn't always better. Heck, Arnold Schwarzenegger is bigger, but as clueless as the wart on a hogs ass... Just sayin'...
A Mac screen can only be used in landscape. Not only can the iPad be used in portrait, but it has clearly been designed first and foremost for this orientation (just look at the position of the home button, camera, and back logo). And 9:16 is not a very ideal screen ratio for viewing things like documents or magazines.
I do know that they brag that the fact while you hold it in landscape you get a lot more in your view, where the 16:9 tablets make things huge and cropped on the vertical axis.
Particularly when they drop lines like implying the Surface comes with a keyboard (unless you look at the tiny fine print)
Please tell me the ad agency that made this one so I can avoid them. Here are my swipes at original orifice creation (ooc) toward this:
* They dare do a Microsoft commercial with a white and dark blue screen theme matching the infamous Blue Screen of Death?
* For about $150 less than an iPad you get half the flash memory.
* You also get a built-in, easel that can break from excessive use.
* If I want to do any video conferencing, I'm not doing it on the same device I am working on interactively in real time. I can have an AR headset on or better my iPhone (who's case has an easel!) to chat with while working. Then I can use the iPhone camera to have my video chat partner look at my iPad instead of complicated screen sharing UI actions.
* Can they have any music less cliche and light? I felt like I was in an external glass elevator on the Vegas strip (bonus points if you can name the hotel that plays elevator music like this in the early evening.)
* While it is Microsoft, a generation of Win32 API based code can't port to this platform without very tricky third party tools. Palm did this when they moved to the Pre abandoning the previous developer base hoping a swarm of JavaScript developers would save them. We all know how that went.
* That extra inch of screen width doesn't help at all when looking at standard size documents. Even viewing legal size, you have to narrow the page making the font too small for most layouts using legal page size.
* A standard USB Type-A Host type is a double edged sword. Good you can connect flash drives. Bad you can connect low-ball priced recharges that may not match the impedance and power cycles for a tablet. Really bad, USB Type-A Devices using host power can drain the tablet quickly since these USB devices were designed with a desktop or laptop power profile in mind and not tablet.
I can go on. I'll save the rest for when I want to charge this ad agency a consulting fee.
* They dare do a Microsoft commercial with a white and dark blue screen theme matching the infamous Blue Screen of Death?
* For about $150 less than an iPad you get half the flash memory.
* You also get a built-in, easel that can break from excessive use.
* If I want to do any video conferencing, I'm not doing it on the same device I am working on interactively in real time. I can have an AR headset on or better my iPhone (who's case has an easel!) to chat with while working. Then I can use the iPhone camera to have my video chat partner look at my iPad instead of complicated screen sharing UI actions.
* Can they have any music less cliche and light? I felt like I was in an external glass elevator on the Vegas strip (bonus points if you can name the hotel that plays elevator music like this in the early evening.)
* While it is Microsoft, a generation of Win32 API based code can't port to this platform without very tricky third party tools. Palm did this when they moved to the Pre abandoning the previous developer base hoping a swarm of JavaScript developers would save them. We all know how that went.
* That extra inch of screen width doesn't help at all when looking at standard size documents. Even viewing legal size, you have to narrow the page making the font too small for most layouts using legal page size.
* A standard USB Type-A Host type is a double edged sword. Good you can connect flash drives. Bad you can connect low-ball priced recharges that may not match the impedance and power cycles for a tablet. Really bad, USB Type-A Devices using host power can drain the tablet quickly since these USB devices were designed with a desktop or laptop power profile in mind and not tablet.
I can go on. I'll save the rest for when I want to charge this ad agency a consulting fee.
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I didnt see a Surface on the commercial... I did see an ipad, then just a blank space on the right...
Seems to me....
Microsoft is fearing the Surface take the route of that infamous HP tablet, The-IDontRemenber-Now....
.....
Microsoft is fearing the Surface take the route of that infamous HP tablet, The-IDontRemenber-Now....
.....
Neat commercial. Hopefully Microsoft sells some. Competition is fine. I read another comment that says the Surface will be dead in two years. Probably right; or significantly remodeled.
Microsoft: Die Apple, die!
Apple: Hey, free advertising
The first thing I thought too.
But the difference is, those 'Get-a-Mac' ads, while they could be a bit cocky at times, were never bashing PC's, and they never came off as desperate attempts to convince people to buy Macs.
I have a Surface Rt and a iPad.
The 16:9 screen on the surface is awkward to hold in portrait mode. It's to long and narrow.
The 4:3 screen on the iPad is perfect for portrait use. I normally use portrait mode for hand writing note apps and web surfing.
Other wise I like both.