It is probably a "10->100 so call it 10x" style of PR, which basically true only because people buy old MacBook Pro and trade in for discount. Not that much Pro users would dump Apple, considering Surface is incompetent for real world professional task, and Intel didn't actually has a big advance in chip technology.
Unlike Surface, Apple didn't just slap a touch screen from failed tablet OEMs, and a poor GPU circuit design (they drive a 2016 GPU with PCIE 3.0 x4, that essentially equivalent to PCIE 2.0 x8, which is what the first retina MBP is packing) that perform as a 2012 MacBook Pro (with a 15W TDP CPU for professional use, I may add. Apple ship those in Air, Pro series starts at 28W), and tell the marketing team to call it for professional. Apple spends money changing the design of user interface, and if you don't like it, the old one still work better that those professional toys that run like a 2012 laptop for the cheap cheap price of a 2015 MacBook Pro (And before you talk about the stylus, how is that different as the touch bar? With professional, keyboard and trackpad is best for the 80% case, and the 20% case is still good with experience. Not everyone need to draft a musical set on a thick tablet. You can do it on a thin one, or just get a piece of paper like the rest of the world)
On the other hand, with history as indicate, Apple will update the hardware next year, and drop the price once OLED is more available in 2017, with a more sophisticated design. Remember the first Unibody MacBook Pro still use slot battery? Or the first MacBook Air effectively has only one USB? How about the first Retina MacBook Pro is $400 more expensive that previous generation like the current touch bar version, and the price bump got slash in half and we think the remaining is just inflation? MacBook and MacBook Pro has just gone through the first half of the redesign, and they probably will continues till the end of 2017, when wireless and USB-C accessories has catch up with everyone's need.
Those who said this is disappointing, is probably who never spend a minute to look back the history.
(Oh, Mac Pro is disappointing, but it is not like Intel giving early release to Xeon E5 to Apple like Steve is still alive. They discontinued Xserve, so basically their orders are last to ship. )