digitalbiker said:
What dream world do you live in?
Apple is a decent corporation but they are still in business for the money. When was the last time a new software release dropped in price, especially after applying a software copy protection scheme.
Usually it is the other way around. Copy protection costs time and/or money, therefore the activation scheme would most likely increase the OS price.
Ahh... but, Activation is not copy protection-- make as many copies as you like, or mail your CD to all your friends.
It is relatively simple to add activation code & Apple already has the infrastructure to support this.
Here's an example of the way the numbers might crunch:
Say there are 1,000 Macs that will run Tiger
based on history, Apple knows they will selll 400 at $100 = $40,000
they know that the rest will be ripped off ($60,000 lost)
But they implement Activation at a cost of $10,000
They reduce the price of Tiger to $60, but the sell 1,000 = $60,000.
$60,000 -$10,000 = $50,000
We get Tiger for less & Apple makes more money.
And, here's the kicker: since the price of Tiger is (now) so attractive ($60 instead of $100), Apple sels an additional 100 copies... pure gravey.
Obviously the numbers are relative & some analysis would need to be done.
But, the concept is sound: You can sell more, for less, and make more profit.