Really bold and forward thinking, using a 22 year old data transfer technology.
Unless users are buying this in it's most basic form as a streaming window all it's going to do is burn Apples reputation with anyone getting onto the bottom rung of the Apple ladder.
Imagine Samsung makes an advert rightly eviscerating it for needing a cable and a dongle to connect a pen. Or taking ages to copy a bunch of family videos (of the dog who ate said dongle and the pensive wait for it to poop out that little white tic-tac) onto their old Desktop PC. Or having to buy a keyboard that's half the price of the device. Or running out of space because the base model has less storage than a USB flash drive.
I look at all these bizarre mis-steps and can only think there's a Dr. Evil style board room of Apple execs chuckling maniacally about all the ways they're going to trip up those dumb, poor, aspirational plebs.
Unless users are buying this in it's most basic form as a streaming window all it's going to do is burn Apples reputation with anyone getting onto the bottom rung of the Apple ladder.
Imagine Samsung makes an advert rightly eviscerating it for needing a cable and a dongle to connect a pen. Or taking ages to copy a bunch of family videos (of the dog who ate said dongle and the pensive wait for it to poop out that little white tic-tac) onto their old Desktop PC. Or having to buy a keyboard that's half the price of the device. Or running out of space because the base model has less storage than a USB flash drive.
I look at all these bizarre mis-steps and can only think there's a Dr. Evil style board room of Apple execs chuckling maniacally about all the ways they're going to trip up those dumb, poor, aspirational plebs.
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