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New iPhone X Video Shot on Apple's Campus Shows Off Face ID, Apple Pay, Animoji, and More [Removed]
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I meant the daughter not telling us that what she did was officially sanctioned by Apple (or the father not telling his daughter this).
Every journalist who gets access to products before release gets an NDA and an embargo date. Journalists go along with this partly because they know that everybody has the same embargo date. Apple giving others access without these conditions is exactly endearing Apple to these journalists. And say what you will, Apple likes to keep journalists happy.
I wish I would have known it was going to be taken offline, I would have copied it.
[edit] Just copied it. Thanks Macrumors.
[edit] Just copied it. Thanks Macrumors.
Why the heck is the phone so thick? Yuck. Looks thicker than the plus phones.
What the hell is this UI? So the flashlight and camera buttons are just going to obstruct notifications?
Uhhh they disappear when you finish the pull down.
Why would either have to explicitly tell us that? And not saying it is not a lie of omission either. It's being recorded right smack in the middle of Apple's cafeteria where video recording is otherwise not allowed. It goes without saying that they had permission to make and post the vlog. To what extend Apple played a role it it's production we don't know, but nothing nefarious is going on. Really not a stretch to make that inference Apple isn't blind to the recording here.
Moreover the video she posted is not as a journalist, but as a teen with a vlog. I don't see how anyone could take it as a serious journalistic effort. There is nothing in the vlog that constitutes the serious review and unbiased testing effort that we will soon see on the pages of WSJ, NYT, The Verge, USA Today, and other typical Apple anointed first line review outlet. She didn't even get possession of the phone for any length of time as a journalist would have -- and off site. She played with a few screens in front of her dad. Her dad showed off an animoji on the video -- surrounded by colleagues and probably Apple security too.
Are you suggesting anything on YouTube by a teenager should be considered journalism? Because if you do then I see where our thinking separates. This is a puff piece, i.e., marketing wrapped, in an amateur video wrapper with the hope it would get attention and even go viral. For anyone to explicitly say they had Apple's imprimatur on this ruins that effect. But anyone using common sense also understands Apple's (and corporate in general) secrecy and accepts the premise here and don't take it literally.
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And yet still, how many non-teen MacRumors readers flocked to YouTube to watch the video, then came here and discuss various aspects of said video, such as the bad music, the vacuous commentary, and whether it was officially sanctioned? And did those users also make detailed screen caps of salient moments of the video?
For a device and video supposedly targeted at teens, it’s sure gotten a lot of mindshare here!
Edit: fixed typos.
That doesn’t make sense, why would they appear if you can’t use them when you pull down?
It's been a long time in the making. I heard about it in 2011 when I chose my screenname.
That's rich that you guys are picking on the girl for the shopping comment in a thread filled with adults clamoring to get a glimpse of a $1k luxury phone for a few seconds in a YouTube video.
See, judging people is fun!
BOOM! Post of the day right here!!!
The video certainly seems like a viral marketing ploy by Apple. How can all of these campus employees go along with it? Maybe they allowed it to continue for a certain measured amount of views on purpose.
But as you mention it seems almost impossible that Apple would rudely stand up and scoop their many other faithful reviewers on Youtube. If this video was still online at Youtube it would easily be over a million views by now. If this is for real I wonder if we will see others break their NDA's. If I was someone like Marques Brownlee I might be slightly upset if this was sanctioned by Apple.
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I'm not sure this really matters. The video represents coveted golden views on Youtube. And no one even understands what the word "journalist" even means any more.
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There is certainly a gray area regarding what is and is not journalism is, I agree. But as the late Potter Steward said about porn, the same goes for journalism -- you know it when you see it. This video is 100% not a journalistic effort by any legit definition.
The fact it's been viewed a lot has zero to do with anything we are talking about here other than it's been viewed a lot which is the definition of a viral video.
I thought the same. He looked overly excited for her to capture that on video!
Well, that point is moot now since Apple's true intentions have led to the removal of the video. Thus since the actors (father & daughter) never had the permission, let alone instruction or encouragement, of Apple, they did not participate in the charade you were suggesting this all was.
There are two ways to interpret your initial estimation of what had happened:
1) You ability to guess the behaviour and motivation of the actors involved (in particular Apple but also father, daughter) is just, if we were to extrapolate from this incident, below average.
2) You have an estimation bias based on a preference of things not happening by accident but by design.
