OK, I'll bite. What X feature is Samsung going to be busy trying to copy? Given that it took Apple several years to catch up to many of the things Samsung already had, I'm sure their pipeline is probably on to other things. I hope they aren't working on animojis.
It was a story about a Samsung ad... What do you expect? Some of us are not obsessed with a company and own products from Apple and Samsung.
1. you bet animojis are being copied
2. true depth camera will be
3. the full phone being a screen (iPhone has 2nd highest screen to body ratio and its only below by 0.3 and its some random phone, much higher than Samsung though)
4. they are still trying to copy 3D Touch
5. actual facial recognition, not dumb useless unsecure iris scanning
6. the premium design
7. samsung is also 1/3 the speed/performance of the iPhone but lets be real they lost all ready.
8. Phone X has been given best screen, Samsungs phones are not color accurate, don't have HDR/as wide color gamit, and others look it up, the iPhone is far ahead. And no 4k means nothing.
9. the most important thing... the OS
10. front facing portrait mode or the built in effects for portrait mode
theres 10 reasons the iPhone X is ahead.
bonus: don't think Samsung has dual optic image stabilization
aspect ratio on samsung galaxy series is unusual
also Samsung is scared. they saw the enormous lines for the iPhone X, Samsung has never had a device that has ever been exploding* in popularity
*except actually exploding
Also Samsung never would exist to its extent without the iPhone (both because the idea of the phone itself and for the parts apple buys, Samsung will self destruct once apple leaves them as a supplier FYI, they copied and pasted the design early on to get traction as well, nor are they first in much of anything. and what they are first in is pure crap, then apple waits till it can be done without sacrificing and then Samsung copies them.