Yes but Windows alone does not make the PC experience. Its all the other software as well. Yes, I agree they were making fun of PCs, but they were also touting things like crunching numbers, Word processing, etc (as good as PCs did) which for the most part was Office / Excel for Mac, made by Microsoft.
Why would they make fun of Microsoft when Microsoft was providing the business software they were saying "yeah, we run that too". Get it. It wasn't about making fun of Microsoft exclusively. It was about plugging in HW and "it just works". It was about plugging in a printer and having the mac say "Hey cool, nice printer, lets print something" as opposed to the PC, saying... "DUH, whats that? Go find me a driver" I personally, don't think it was ever Apples intention to just say... Look, Microsoft Sucks, but rather, Macs Just work.
Samsung however has resorted to name calling exclusively mentioning Apple. But hey, I;m ok with that. I doubt they have changed anyones mind. Most people who have owned a smart phone are already stuck in their particular ecosystem for the most part. If they have never had one, they just ask their best bud, parent, or whatever the cool kids they hang with are using and buy that. SA isn't going to change very many minds and the fact that they already had a commercial out 48 hours later means that they are spending a lot of money in the wrong place.
Samsung isn't trying to convert Apple Fans because it ain't gonna happen. Samsung is trying to keep their already established customer base from switching.