Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
That might justify the price from Apple’s perspective but the benefits of OLED don’t remotely justify the price increase from the consumer’s perspective.

You could make a toaster out of solid gold and claim the material cost justifies the absurd price increase, but virtually no one would buy it.
Your toaster comparison is a fallacy. A gold toaster adds no functionality, while OLED does. OLED screens, according to most video afficionados, is worlds better in video quality than mini-LED. For me, it makes little sense since my eyes are bad, having glaucoma in both eyes and two operations in one eye that forced me to retire. However, there are a lot of people who would leap at the chance of an OLED iPad with the brightness of mini-LED. Considering you cannot find any tablets with the picture quality of OLED and the brightness of mini-LED, Apple would have an exclusive product and would therefore be in relatively high demand. Why do people buy OLED TV’s when they’re so much more expensive than a comparable sized LCD or mini-LED TV’s? That answer will explain why people will buy a new OLED iPad.
 
  • Like
Reactions: 4odomi
Actually it makes perfect sense. There’s a huge difference in OLED panels between what you get on a TV and what you get on a tablet. TV sets are limited to 4K on a gigantic panel. An iPad would have similar numbers of pixels in a panel significantly smaller. That makes OLED for devices inherently more expensive due to pixel density. Then throw in the double stacked nature of the new OLED panels and the price goes up even more. Remember, a TV is meant to be viewed from many feet away while an iPad is maybe a foot or two max from your eyes. If OLED were as cheap as you think they should be, nobody would bother with LCD.

The rule of thumb in business is that you sell your device for 3 times the cost of the parts in order to cover for things like R&D, overhead, and a respectable profit margin. That $100 panel on the current 12.9” inflates the cost by $300 while an estimated $270 cost for a double stacked OLED panel would end up with a pricing of $810 for the panel alone. There’s your $500 price increase.
I’m not buying it. Figuratively & literally. I know Apple routinely raises it’s prices & we all grumble. But this would be different. A nearly 100% increase in price is just CRAZY. Especially in a recession. Makes no sense. And it would backfire. I think it’s so crazy that I believe the theory someone posted here that it’s an Apple leak to get people to buy the current ipad pros…and then when next years ipad pro comes out, the price won’t be as high as this rumor is saying.
 
  • Like
Reactions: 4odomi
The main driver of inflation has been corporate profit taking, not “monetary policy” Or social spending.

Instead of rising interest rates, what we need are higher taxes on corporations and billionaires. Tax capital gains like income. Implement a wealth tax. Add an huge tax burden to any residential real estate purchases by people and organization who aren’t living in the home. Apply a windfall tax on all the sleazy companies who have exploited a global pandemic to further enrich their shareholders and executives.
Wrong. The same system that caused this won’t be the one that fixes it. Socialism guarantees we all end up equally impoverished. You need the wealthy, they aren’t the enemy.
 
Your toaster comparison is a fallacy. A gold toaster adds no functionality, while OLED does. OLED screens, according to most video afficionados, is worlds better in video quality than mini-LED. For me, it makes little sense since my eyes are bad, having glaucoma in both eyes and two operations in one eye that forced me to retire. However, there are a lot of people who would leap at the chance of an OLED iPad with the brightness of mini-LED. Considering you cannot find any tablets with the picture quality of OLED and the brightness of mini-LED, Apple would have an exclusive product and would therefore be in relatively high demand. Why do people buy OLED TV’s when they’re so much more expensive than a comparable sized LCD or mini-LED TV’s? That answer will explain why people will buy a new OLED iPad.

While OLED displays offer advantages, the differences are quite subtle without very close scrutiny. A typical consumer casually comparing LED and OLED iPads side-by-side at an Apple store would not notice a difference unless they knew what to look for. In other words, viewing movies with lots of dark areas while in a dimly lit room, where the OLED displays‘ deep blacks and lack of blooming would become apparent.

I might pay an extra $200 for that benefit, but definitely not close to double the price. Especially since I don’t use my iPad as a portable TV set. I rarely watch movies on my iPad. And for watching YouTube videos, browsing the web, messaging, etc., the benefits of OLED would be minimal, at best.
 
Last edited:
  • Like
Reactions: VaruLV
I could easily see the OLED iPads going up by $200 like the iPhone did when it got OLED.
$799 and $1099 turning into $999 and $1299 makes sense, especially since that gives the $599 iPad Air a lot more of a reason to exist.
but... I don’t ever think there’s been any Apple product, outside of maybe the Mac Pro 2019, that has gone up in price by almost double just for a new display.
going from $800 to $1500 for an 11 inch tablet just makes absolutely no sense at all.
that makes it more expensive than the iPhone Pro, the iPhone pro max, the MacBook Air (both M1 and M2), the MacBook Pro M2 with Touch Bar, the iMac and for the 12.9 inch even more expensive than the Studio Display.
that just makes absolutely no sense, unless this isn’t an iPad Pro at all and it’s the MacBook iPad hybrid that’s been rumored for years
 
Wrong. The same system that caused this won’t be the one that fixes it. Socialism guarantees we all end up equally impoverished. You need the wealthy, they aren’t the enemy.
We already have Socialism… for the Rich! Corporate welfare. Billionaires paying zero in taxes etc. MLK said it best over 50 years ago… “It’s Socialism for the rich & rugged individualism for the rest of us.”
 
We already have Socialism… for the Rich! Corporate welfare. Billionaires paying zero in taxes etc. MLK said it best over 50 years ago… “It’s Socialism for the rich & rugged individualism for the rest of us.”
Right. And the best way one could undo this is to destroy the mechanism driving it : federal government. I would cut that budget an easy 50% now if I had a magic wand. Welfare for nobody.
 
I could stay with my iPad Pro MTXQ2LL/A forever…it does everything I need. im sure there are use cases for more speed or better display, but IMHO 99 percent of iPad users don’t need them
 
  • Like
Reactions: VaruLV
I would love an OLED iPad Pro, but wont be buying one at those prices!

I have a Samsung tablet with OLED, and it was a lot cheaper... (and no burn in)
This is it. There is no special sauce in any of Apples products. Not anymore.

The OLED screens they plan to use come from Samsung anyways who are probably using them already on all their Tabs and Galaxy phones and cheaper prices than Apple.
 
no surprise here given here in uk it went up by like £200 just going to an M2 chip. one thing is for sure I will get wifi only. I do want old iPad but I do wonder what else they are planning to get the cost this high.
 
  • Like
Reactions: VaruLV
Give us an iPad M2 with dual boot between iPadOS and MacOS, with a good keyboard + mouse + pen, and I could easily justify paying 1800$ for it. Otherwise, it's just laughable!
 
  • Like
Reactions: VaruLV
The problem is that people who spent $800 on an iPad Pro were buying a flagship product. If that price point now applied to a mid-tier model while the new flagship model was priced well out of reach, people’s perception of both models would be reduced and they would be less inclined to spend the money.

I, for one, resent when Apple makes features exclusive to the ”Max” sized iPhone Pro. I don’t want the bulk or cost of the larger model and its existence makes me likely to skip the purchase altogether until, maybe, the following year.
I can understand that with the iPhones, even though I'm pretty sure that they'd rather push less customers to a pricier model to "trap" them into that category, instead of just making more people happy, especially after the global supply chain problems.
But with iPads, to me it's a pretty different thing. Unlike with iPhones, customers aren't there waiting for new features to buy, they just get one when they need it. And, again, since pro models, unlike with iPhones, are actually for professionals, Apple is glad to always have a pricier one. Most companies don't really care if an employee spends a few hundred dollars more every few years on a device if it's essential to their workflow. Apple would rather be milking harder some company that needs a few dozen devices, instead of just giving the best to consumers and enthusiasts.
The one mistake I see is... branding. "Pro" means nothing no more, so I understand people's confusion. But again, this... is actually for pros, mainly in the sense that the pricing is for people who don't spend their own money (just like with "overpriced" pro workstations, GPUs, CPUs...)
 
Too cheap, they have to set a base price at $2,000 for iPad, because iPhone costs at least $1,000, iPads are given away. I would start the Macs from a price of $3,000, considering that a watch costs $ 1,800, and I'm not talking about Ultra but a very banal SS with a bracelet of almost $900. Considering then that they sell a $600 AirTag holder, but what are we talking about? Apple gives away too much technology, we want to see prices increase tenfold!
 
I'm still very happy with my frequently used IPad Pro 11 2020, I hope it lasts for many more years, because I don't need a super expensive OLED display.
Maybe I'll buy an 11 M2, which is guaranteed to get me through the next 5-8 years. If they bring MacOS to the iPad, the M2 iPad will be included, I hope.
However, I'm praying for a new MacBook 12", in this case Tim Apple can keep MacOs on the iPad to himself.
 
  • Like
Reactions: VaruLV and mr_jomo
This is it. There is no special sauce in any of Apples products. Not anymore.

The OLED screens they plan to use come from Samsung anyways who are probably using them already on all their Tabs and Galaxy phones and cheaper prices than Apple.
No, they’re not. I own both a Galaxy Tab S7+ and an S8 Ultra. Both have OLED screens but both are quite dim, maxing out at 400 nits, maybe less. Samsung does not use double stacked OLED panels on any of their phones or tablets, nor any other device they make. Apple designs the screens. Samsung makes them. They are Apple screens done to Apple specifications. It’s just like an A-series or M-series SoC. Apple designs them, but TSMC makes them. TSMC does not design chips, but creates manufacturing processes. The same goes with these double stacked OLED panels Apple plans to use.

No OLED device that currently exists in the market with the size of an iPad has that kind of brightness that can be obtained by the double stack design. You look at any laptop or tablet with OLED currently, and you’ll find a very dim screen. Apple could use the same displays Samsung does on their tablets, but they’d also be very dim. That’s why Apple went mini-LED. Apple rejected panels like the ones on the Galaxy Tabs. But when Samsung Display created a double stack process, Apple became interested because they’d have the visual quality of OLED with the brightness of mini-LED.

Keep in mind Samsung has multiple divisions. Samsung Display manufactures the screens while Samsung Electronics makes the devices. They operate as almost entirely different companies with Samsung Electronics buying the displays from Samsung Display.
 
  • Like
Reactions: 4odomi
The Macintosh launched in 1984 at $2,495 I don't see the problem .... 🤣.

j/k, obviously ... never upgrading at prices in that range. You can get around 1.000
legal pads for the purported entry price of the 11-inch, I think I'll be good going analog 😆
 
  • Like
Reactions: compwiz1202
The reason for this insane pricing is because Apple wants to design a dual layer OLED to make it last like 10 years. Totally stupid. I would much rather pay $1000 and have it last 4 years than $1500 to have it last way longer than I would ever keep the device for. And since I always get cellular models, add $200 to those prices.
 
  • Like
Reactions: compwiz1202
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.