Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

OK Go Accuses Apple of Ripping Off Concept From Hit Music Video

Dagless said:
Not at all. I know there are other types of this video around. I also know what the MR community is like, having been here a very long time. If Samsung went and made a video like this now you'd bet the big complaint would be that they copied Apple.
Click to expand...

So why make the comment?
 
Intellectual property laws

KernelG said:
OK Go didn't invent that gimmick. Neither did 1stAveMachine, though the band might want to have words with them for doling it out like a cheap hooker.
Click to expand...

It sounds like this band doesn't understand intellectual property. First, the question is... who's idea was it to do the video like this? If it was the band's, then they should have signed an NDA and other contracts with the director. The fact that Apple had a meeting with the band and director is strange, but again... they should have protected their idea and negotiated better if they felt it was something worth anything.

It sounds like that negotiation fell apart for some reason, and wasn't really even necessary. My hunch is that the director and the idea originally and did that with the band. Apple hired the director, just as the band did, and the director performed the same style because it was the director's idea. There's nothing wrong with that in this case. The band could have paid the director for the rights to the intellectual property... yada, yada.

But the truth is that this is most likely something that can't be patented, trademarked, or otherwise anyway. I have never heard of that being able to be done for a "cinematic style". So they can claim that Apple copied them, and get pissed at the director, but there's really no recourse. It's not like Apple stole their song or something.
 
Matthew Yohe said:
If you want to see examples of this effect (anamorphic illusions) that OK Go lifted, Google the work by the artist Felice Varini. He started doing this in the year 2000.

Some examples:
Image
Image

Image
Image

http://inthralld.com/2012/02/anamorphic-illusions-by-felice-varini/
Click to expand...

Great examples! We were doing stuff like this in art class 20+ years ago, none of this new.

Or how about some of the great sidwalk art that goes on-

4.jpg


I don't blame them for trying to gin up publicity though, they do make some creative videos.
 
This kind of camera technique with typography has been done before and OK Go ripped it off just like Apple did. So OK should be sued as well.
This is not going anywhere and they just trying to bringing attention to their band since their music cannot attract many people.
 
OK Go got me to listen to their song for 24 seconds. I should sue them cause I'm certain I can prove harm.
 
You guys are unbelieveable

If Samsung hired the SAME agency and SAME director as Apple to make the SAME style commercial...you guys would go ape*****.
 
Apple is big enough to either pay at the onset or come up with their own ideas.

Ok Go pitches an idea (involving their production company and director). Apple listens. Apple says no.

Apple seeks out and hires same production company and same director.

Is it illegal? No. Is it in poor taste for an enormous company with vast resources at their disposal? Yes. (Especially in light of the patent system and tech companies' inane attempts to patent every aspect of every product.)

I don't care if your neighbor submitted an illusion or whatever to 4th grade class 25 years ago...Apple didn't independently come up with the talent involved in the production of the piece...If they had a soul, they would have said no and then come up with a different concept.
 
What? Their music video is well done and on a large scale but they didn't invent this type of illusion. Even if they did, art is often copied. Imagine... someone did a sculpture of human body and said no one can sculpt like that...

They can be remembered for being the first one making a large scale video of this trip... but they cannot claim others ripped them off...
 
OK Go did not invent any of these techniques. It's called a trend. They may have been a part of the trend, but that doesn't mean it belongs to them. Dorks.
 
likwidplastik said:
If Samsung hired the SAME agency and SAME director as Apple to make the SAME style commercial...you guys would go ape*****.
Click to expand...

If Samsung added a fingerprint scanner to their phone right after apple did, you'd say apple didn't invent the finger!
 
hope they dont turn up for the hearing wearing these from the video

OK_Go_-_The_Writing_s_On_the_Wall_-_Official_Video_-_YouTube.png



cos folks might wonder just how sincere they were considering these :D

iphone-5c-case.png
 
same director, same concept, but it's not a new or unique concept, and the implementation is completely, 100% different (different gags).

copyright is not applicable here. there is no "copy" (text) that was plagiarized, which is all that copyright protects. nor is trademark an issue. not is patent protection.

"you can only protect implementation, not ideas." thats the general rule when it comes to creative legal protection.
 
Maybe Apple did rip off OK Go's video. In exactly the same way that OK Go ripped off New Order's song 'Temptation' in the first place: http://t.co/zalySTkkpq
 
CptnJustc said:
Was totally thinking about the OK Go video while watching this. Figured they'd got the rights to copy it somehow.
Click to expand...

does a juggler need "rights" to lift juggling ideas from another street performer? or is he free to start juggling flaming bowling pins after seeing somebody else do it?
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back