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OK Go Accuses Apple of Ripping Off Concept From Hit Music Video

Is it really smart to consider legal action over something like this against a company who likely is one of the biggest intermediary for your music sales?
 
ok 3 points...

1. It's not a commercial video used for making money, it's simply used as the start of a presentation
2. I've seen this design technique used before OK Go did that video, so they themselves are not being totally original
3. It's perfectly acceptable to be inspired by others ideas, we all are every day of our lives, yes it's using similar techniques and ideas but it nothing close to being 'the same'.
 
dannyyankou said:
They're just jealous that apple did a better job.
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No way. The shot-in-one-take OK GO video is way better than Apple's doctored version. With all the editing that was obviously done, I think OK GO can rest assured that they'll come out on top.

BTW, their album Of the Blue Color of the Sky is phenomenal from start to finish.
 
Ideas

They're not copyrightable.

If they showed their video and didn't pay for it, that's a violation. Because they have one clever idea and the Apple film has another example of that idea, nothing for you, OK Go.
 
I thought, Apples video is a rendering. Looks like something Blender could do. It is just too perfect. I like the music video much more.
 
mdelvecchio said:
does a juggler need "rights" to lift juggling ideas from another street performer? or is he free to start juggling flaming bowling pins after seeing somebody else do it?
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For more complex cases, who knows?

http://en.wikipedia.org/wiki/United_States_copyright_law_in_the_performing_arts

I don't think OK Go would have had / has a case... but on the other hand, Apple seems like they've learned over the past several years to leave no legal safety measure unemployed.
 
I can see where they are coming from, but you can't copyright optical illusions. It's not like OK GO invented those effects. I guess on the more cynical side of things, Apple knows that OK GO doesn't have the resources to sue them.
 
So by their logic they should be sued for "ripping off" the concept from the other music videos and commercials that have done the same exact thing.

Also by their logic any commercial, music video, or anything that uses the same director as another are ripped off too.

Too me it just sounds like someone is jealous that Apple didn't want to work with them.
 
Ok Go is using the Samsung strategy of marketing. Mention apples name and let everyone make fun of you for your idiocy. Apparently some think this is a good thing
 
840quadra said:
As others have said, the effect is called Anamorphic Typography, and OK Go didn't invent it, nor where they the first to show it in video.
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It's even in the article.

"While the general concept used in the videos is not unique, there does appear to be more to this story. Speaking to Bloomberg Businessweek, OK Go manager Andy Gershon claims the band met with Apple to discuss the concept for its music video in hopes that Apple would collaborate on the project. Apple declined, and OK Go made the video along with production company 1stAveMachine."
 
Can't believe all the idiots here blindly defending Apple. OK Go are quite right - that video was a total rip-off. Not cool Apple, not cool.

By the way morons, OK Go are well known internationally and a really cool group.
 
Dagless said:
Apple copy something? Never! I won't hear a word of it.

I mean when it's the other way around I care immensely. Say if Samsung copied something Apple did. Then I'd care.

Yours faithfully,
The Macrumors community.
Click to expand...

Copyright is one thing. Trademark law is not the same thing.

If Apple uses OK Go's music and/or videos without paying or permission, that's a copyright violation. When Samsung uses almost the same icons for all its utility programs -- green phone app, phone pic tilted almost the same way, violation of trademark.

Not that all of Apple's claims were right, but Samsung has been found guilty several times. And if you notice the most recent Samsung phone, it looks like the iPhone 4 and the HTC One. I don't think they can help themselves.
 
CptnJustc said:
It's even in the article.

"While the general concept used in the videos is not unique, there does appear to be more to this story. Speaking to Bloomberg Businessweek, OK Go manager Andy Gershon claims the band met with Apple to discuss the concept for its music video in hopes that Apple would collaborate on the project. Apple declined, and OK Go made the video along with production company 1stAveMachine."
Click to expand...

My comment is based on reading the article here, and the linked article. It's not unique, and Apple and not participate in any kind of theft. I would be defending Samsung, Sony, etc, if they declined working with OK Go, and went on their own to make a video.

bpcookson said:
No way. The shot-in-one-take OK GO video is way better than Apple's doctored version. With all the editing that was obviously done, I think OK GO can rest assured that they'll come out on top.

BTW, their album Of the Blue Color of the Sky is phenomenal from start to finish.
Click to expand...

Their video was entertaining, though admittedly I had to watch it on Mute, They don't fit my (limited) taste in music.
 
Reality check

While you gotta love the irony here with the central concept of "Think Different", I don't see that Apple did anything wrong, even hiring the same team to create a very similar concept. Without OK Go in it. None of the optical illusions are unique, have been used in modern art for some time, and even in commercials. There's one particular artist I've seen working with photography whose work uses these illusions particularly well.

There's a big difference between being inspired by, or using the concept of, and 'stealing' from.
Art has always from its very beginnings been based on that of artists coming before; if the invention of Perspective was Copyrighted and Patented, locked away for one particular art studio to use, what would become of much of Renaissance art? Michaelangelo could patent all his knowledge of anatomy and its artistic representations, leaving every one else to produce Icons the old unrealistic way.
There is very little truly original art, most is derivative in some fashion, borrowing and inspired by what came before, whether they realise it or not.

So let's get off our high horses and just enjoy the irony of "Thinking Different".
 
Legal action on something like this is a waste of time and money 'OK Go'. You met with Apple, you pitched an idea which sent it flying in the air and Appel grabbed it. Happens to me all the time when I pitch music vids to you artists. You like something I pitch, but you hire your friend to direct it and still use my idea. I would say move on, forget it, it's about the music not the videos, right?
 
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