Only Apple could have a premium version of a product they promote as premium in the first place.
Apple's high-end OLED iPhone 8 will use a curved display rather than a flat panel and could potentially feature new touch-sensitive technology, according to a report published on Sunday.
Multiple sources have claimed Apple is planning a 5.5-inch "premium" version of its 2017 iPhone with an OLED screen alongside new models with traditional LCD displays, but today's report underlines Apple's intention to use a curved screen similar to that found in Samsung's Galaxy S7, which has been described as having the best smartphone display on the market.
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Previous rumors outlining Apple's intention to launch multiple iPhone models have been dogged by suggestions that it could delay adoption of OLED technology entirely due to supply constraints. Samsung is Apple's sole supplier of OLED displays in 2017, with LG and Sharp among the companies tapped to ramp up production for 2018, but the latest report indicates that limited supply may indeed shape differentiation in next year's 10th anniversary iPhone line-up.
According to the Herald, Samsung's curved OLED capacity for Apple is estimated at around 70 million to 100 million units. That's in line with previous estimates, but it's less than half of Apple's annual sales of the iPhone series, which stand at around 200 million units a year.
The paper's source goes on to state that next year's iPhone won't be foldable, but in order to set it apart from Samsung's phones it could feature new sensing technology which "enables the phone to respond when users touch any side of the device". No further details are forthcoming, but the source notes that Apple may ultimately choose not to adopt the technology.
Other rumors suggest Apple's major iPhone redesign could include wireless charging and a glass body, no physical Home button, and an edge-to-edge, bezel-free display with embedded Touch ID fingerprint sensor and camera.
Article Link: OLED iPhone 8 to Feature Curved Display and New Touch-Sensitive Technology
Or, using your example, does Toyota build radiators for Honda? Does Chevrolet design the engine for Ford? Please provide an example in the automobile industry where the manufacturer of a part used by a company to build an end product (a car) is also in the business of manufacturing that same end product (a car). There might be one, but I can't think of it right now. And even if you can, it's still a curious aspect of the business world.
Agree Apple fans are becoming hostile and offended at people who disagree with Apple or other people's opinionI don't recall reading any rule which implied that only Apple fans were permitted to post on this board. As far as I know, everyone is welcome here so long as they abide by the pertinent rules.
I agree, but unlike many, I'm really hoping they DO release a bad phone and disappoint a large number of people. That way iPhone sales will plummet, and their bad decisions will start to hit them where it really hurts."Starting at only $2000" - Apple
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I'll believe it when I see it. Fully expecting Apple to release some garbage iPhone 7 rehash next year and let absolutely everybody down, including all analysts and tech journalists everywhere. They'll be a laughing stock.
Curved screens serve a very important purpose. They make it almost impossible to properly protect them, therefore generating higher profits to the manufacturer due to them getting broken more frequently and needing replacement. This is the exact reason that Apple might use this type of screen.We don't need or want a curved display like the S7, it's such a pointless design that distorts pictures and videos. If they truly copy Samsung on this then I will loose all faith in Apple and know any resemblance of the company's Steve helped make is gone now.
Or that won't happen and people will continue buying their products, which is what I believe will happen.I agree, but unlike many, I'm really hoping they DO release a bad phone and disappoint a large number of people. That way iPhone sales will plummet, and their bad decisions will start to hit them where it really hurts.
Only when Apple take a very serious hit to their profits will they start to make the changes that are needed.
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Curved screens serve a very important purpose. They make it almost impossible to properly protect them, therefore generating higher profits to the manufacturer due to them getting broken more frequently and needing replacement. This is the exact reason that Apple might use this type of screen.
My point is that they probably would've chosen OLED even sooner if the supply wasn't so constrained, that's all. Display issues such as burn-in aren't the end of the world, especially to a company like Apple that likes customers to refresh hardware cycles sooner rather than later.Other than LCD, what other options were there? CRT?
I didn't miss your point. You're just not looking at it from a business perspective. The automotive industry? Holy crap the list is too long to mention. What's rare is to find an automotive company going it alone. I'll give you a few.You missed my point. I understand that companies which compete can also collaborate. I just find that compartmentalization curious, particularly regarding products whose development is such a closely held secret. Fandom (which you've misplaced) has nothing to do with it.
Imagine a chef who prepared the ingredients for the chef at the competing restaurant across the street. That's what we're talking about here, and it's commonness in the tech industry does make the notion any less odd to me.
Or, using your example, does Toyota build radiators for Honda? Does Chevrolet design the engine for Ford? Please provide an example in the automobile industry where the manufacturer of a part used by a company to build an end product (a car) is also in the business of manufacturing that same end product (a car). There might be one, but I can't think of it right now. And even if you can, it's still a curious aspect of the business world.
Bezel free screens, bigger screen in same size phone case
Because…Edge to edge glass with no bezel or home button would be awesome.
We'll get the 7s and the Special Anniversary iPhone with the OLED screen.Doubt we see a redesign in 2017. All this will get "delayed" as usual. Expect an iphone 7S.
I keep failing to reconcile the weirdness of Samsung being a major supplier to Apple for the product line over which they're at open war. No explanation of subdivision compartmentalization, agreement structures, or privacy clauses will make that relationship seem less weird.
Nope. Not my experience from anyone I know.
However, from many of the commenters here, though, a curved display and Samsung having it, seems to be a huge deal.
Stupid... You won't be seeing that on an iPhone.
Sorry to inform you that this time it's the other way around. Ooops!Samsung doesn't need insider information to copy Apple's upcoming phone designs since Apple hands it to them.
Even if every site can agree for a fact Samsung screens are better. You say NO because in your opinion... the colors are too saturated. Cool bro.
Doubt we see a redesign in 2017. All this will get "delayed" as usual. Expect an iphone 7S.
Nothing can be accepted at face value - some people naturally think everything newer is actually better and realistic and not artificially "tweaked" to falsely represent colour on a screen. It's a known fact a lot of Samsung displays (OLED or AMOLED) have over-saturated colours like display TV's that have all settings maxed out. It looks fake and unnatural and it's easy to see compared to Apple's display.
Didn't work out for jobs' stance on larger displays, he was the only one saying it. Market was there he wasn't ready. (Thank you Tim)I seem to recall the same "you won't be seeing that on an IPhone" comment about large screens. How did that work out?
That's true but I think an upgrade to resolution on the iPhone models will make a difference. For example 1080p and QHD for the 4.7" and 5.5" respectively. I don't think they would need to go higher than that.If apple can't supply enough, maybe apple should build up a supply instead of rushing them for September. Start selling in October.
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There is nothing wrong with 1080p in a smartphone, except that Apple will be charging a premium price. I have no problem with 1080p in a $450 smartphone.
Yes but have you tried the iOS software button? Just like any other, it's not convenient. You can't feel it, it isn't separate from the display, it covers content. And if they so,be that by having it in a dedicating portion of the display then there isn't much point.Android software you mean. Because if the Iphone 7 is a sign of software buttons I'm loving it
You don't know how they're going to implement it. Right now there is no indication whether it will be part of the hardware or integrated into the software. All be know is that the home button circle is gone.It's going to happen. I'm sure Nokia would love to hear your ideas?
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Yeah you're right. They should make the screen from plastic or wood.
But, will it be thin enough? The are just ll too thick now.
/sarc
We all must admit despite the latest iPhone's using LCD panels, these are IMO (Benchmarks contradict your statement) the best looking displays so far on the market and it proves that Apple's "tweaking" of "normal hardware" has it's rewards as I have the iPhone 7 plus and the screen is the best I have seen from Apple. Yes Samsung have been using AMOLED (Active Matrix Organic Light Emitting Diod) and OLED for many years, but their screens and imagery are too over-saturated to a point it looks artificial and the human eye can pick this looks fake straight away as it's not natural - too overemphasised.
The info read about OLED so far indicates plastic is used for curved displays, and glass is used for flat displays, as naturally plastic is more malleable / flexible. Glass can be bent using heat however this would be a little heavier and slightly more expensive. As for it breaking, they could make it tempered as well (heat treated) like safety glass on cars. Getting technical: Samsung also use Pentile Matrix Display OLED where the subpixels share the RGB colours, whereas RGB OLED use individual RGB subpixels - no sharing - which gives brighter colours and better contrast especially off-angle. Read the full details here: http://tinyurl.com/hws6glf - this also explains why some panels have a bias towards blue / green and may appear off-colour when viewing from the side.
However, the drawbacks of OLED ironically are battery power. See LCD has a back-light which uses most of the power for the display, however for most uses its power usage does not drastically shift from black backgrounds to white backgrounds. While OLED has no back-light, it will consume around 40% of the power of LCD when displaying an image primarily black, and for the majority of images it will consume 60%-80% of the power of LCD. However an OLED can use three times as much power to display an image with a white background, such as a document or website.
Colour Balance Issues - OLED - Additionally, as the OLED material used to produce blue light degrades significantly more rapidly than the materials that produce other colours, blue light output will decrease relative to the other colours of light. This variation in the differential colour output will change the colour balance of the display and is much more noticeable than a decrease in overall luminance. This can be avoided partially by adjusting colour balance, but this may require advanced control circuits and interaction with the user, which is unacceptable for users. More commonly, though, manufacturers optimise the size of the R, G and B sub-pixels to reduce the current density through the sub-pixel in order to equalise lifetime at full luminance. For example, a blue sub-pixel may be 100% larger than the green sub-pixel. The red sub-pixel may be 10% smaller than the green.
yupI don't like the idea of limiting new features and inventions to an even higher end iPhone... They should be available to all iPhone models. We don't need a 4th remodel of the iPhone 6 next year
is a worrying statement.Apple's high-end OLED iPhone 8
I like the idea of an all glass iPhone as much as the next person. But I do think getting rid of them is a slippery slope.
For example I think the xps is ugly as hell when looking at the screen and that camera positioning is terrible. I would pick the mbp Bezels any day. Currently, the iPhone bezels don't bother me but when I see an iPhone 4, it makes me sad.
I hope Apple can find a reasonable compromise.