But why is it cliche to say Apple's behind? Especially if it's true. Even if this tech is a year off, Oppo showing it off does two things. 1.) It shows that the technology is available and that a Chinese company, specifically OPPO is at the forefront of delivering it. Even Apple is "secretly" working it too, it doesn't appear that way. Which leads to 2.) when and if Apple does decide to adopt this technology, in consumers eyes (and the media-at-large) it will be "oh, Apple's finally catching up." Samsung has been touting that for years and it made them the number one smartphone manufacturer in the world. Basically, Samsung's like we did a stylus (wacom style) on a smartphone first, we did big screens before big screens were cool, hey, we did curved glass first too, etc. etc.
Point is Apple was known as the company who brought new tech to the market first, now it seems that they are too damn concerned with how thin they can make their products (by removing features and ticking off their fan base) while keeping profit margins at record highs. Every year the new hardware basically looks the same, while giving us one or two incremental new features that consumers wanted the year before but Apple withheld it to make sure you adopt this year. All the while, we have to hear Phil Schiller claim that this year's iPhone is the best iPhone they've ever made. Like anyone would expect them to make the second best iPhone.
Apple needs to stop playing the " we like secrets game" or at least get in front of the changing times, China is moving at breakneck speeds with new tech, from pop up camera (not my thing), under the display fingerprint scanners, better camera tech, flexible displays, even if they are years away, we need to see something to tease it.
As an Apple fan, I feel like I lose faith every single year. Having the iOS 13 beta, I was all pumped the first day, that dark mode is cool. But at the end of the day, I'm tired of looking at the same UI I've had since 2007, just flatter. I know the old mantra, if it's not broken, don't fix it. But at some point, you need to refine the experience. Toyota sells a Camry for 3-5, during which they may change the headlights or taillights, add some new options, then boom, they drop an entirely new design, even if the old design was well received and still selling well. When I see fan concepts of what iOS could be, that shows a new, refined UX/UI, I get so frustrated that people in their home office are producing a better-looking experience than Apple's own talent.
Sorry for the long post, but this topic just set off a domino effect of why Apple is falling behind, while expecting it's "loyal" fans to keep buying their products, like a $1,000 display stand. The groan of that crowd spoke volumes, the question is, did Apple hear them and do they even care?