Surprising this year, the webpage on the computer was available before the iPhone app, so I ordered my iPhone X 256gb from there right when it went live (somewhere around 2:05 CST). I selected to purchase using the iPhone Upgrade Program (new, no upgrading) and then it asked me for my AT&T credentials. Upon putting in my phone number, etc, it said it could not contact the carrier server and said my phone was "reserved". I had never seen this before, so I freaked out a bit. At that point, the app was working, so I tried ordering from there... only I used a different AT&T phone number since I figured the first one would be tied up with the first order reservation. This one too said it could not contact AT&T servers and gave me a reservation number.
So there I was with TWO reservation numbers for the iPhone Upgrade Program on two different AT&T lines (which really shouldn't matter anyway with the iUP, it only checks to make sure you are an AT&T customer in good standing). At this point, I figured it was pointless trying another order, but I was still curious to see how this reservation worked.
At 4:41am CST, I got e-mails for both reservations, which basically just restated what was said at the time of ordering (that my phone was reserved, that I should receive an e-mail to finish the checkout process, and must do so within 24hrs of receiving that e-mail).
I have yet to receive the second e-mail for either order, so I am stuck in limbo. I can, however, click on the link to check the status and put in my reservation number and phone number. Both of them still show they are active with the same information as before...
However, it's now getting close to noon, and I am getting very anxious that the second e-mails might not come. Also anxious that some of you have said it doesn't allow you to use the payment method you selected at the time of ordering. I do not want to use AT&T Next because I don't want a locked phone, which is why I selected the iUP. I will try to be patient, but if I do not receive the second e-mails some time later today, then I think I'll just be out of luck.
Both of my orders showed Nov 3 ship at the time I got the reservation, so here's hoping it stays that way and lets me complete the order(s). If it works out like that, I will be more than happy with how Apple handled this. If it doesn't, I will feel very burned for staying up late to pre-order.