its a upgrade to leopard (service pack if you will) not a new OS aka Tiger or the next 10.7
you are not going to get a fancy package for $29 that has to pay for the development, disk,distribution, paper work and the BOX plus any mark up for the non apple vendors.
does not leave a lot for fancy art work , if it was a new OS and cost $129 it would be different
This is a GREAT argument, and explains everything perfectly. I can see the conversation between Bertrand Serlet and Steve Jobs exactly as it must have happened:
SJ: Bertrand!!!
BS: Coming Monsieur Steve...... 'ere I am, at your service!
SJ: Give me an update on 10.6
BS: Alors, we are almost ready to ship!
SJ: Almost?!?
BS: Well, th...
SJ: 64 bit transition is complete?
BS: Why yes monsieur, bu...
SJ: Grand Central is up and running.
BS: Naturellement, like a charm! It's jus...
SJ: Quicktime X is ready to go?
BS: Bien Sur! We even 'ave a cute new leetle icon for it. The pro...
SJ: You've managed to reduce the footprint of the entire OS?
BS: Down to under 6 gigabytes in many cases a.....
SJ: Then what the hell is the problem?!?
BS: Well, ahh, mon dieu, uhhhh, well, your 'ighness, it doesn't look, ahh, cheap enough.
SJ: WHAT?!?
BS: I know sir I...
SJ: What the f*%& are you talking about Bertrand?!?
BS: *gulp*
SJ: How many resources do I throw at your department year in, year out?
BS: ........
SJ: And all I ask from you in return is a little bit of GREATNESS. I told you I wanted this to ship for $29!
BS: But Steve, we can still ship it for that price, ees not a problem!
SJ: But $29 is CHEAP!
BS: I know Steve bu...
SJ: Then why the hell doesn't it LOOK cheap? What kind of morons do you have running around in your art department? Don't they know that real artists ship amateur crap?
BS: I try to tell them but I don't 'ave your way with words my lord
SJ: Well get on the phone to whatever monkey is in charge of the packaging, and tell them to hit up Google images for the least inspiring stock image of a Snow Leopard that they can find, and then send it to the nearest Jnr High School and tell the kids there's a free iPod shuffle for the person that comes up with the packaging that ignores the maximum number of our design goals. If we're gonna ship for $29 I want to make sure it damn well looks like it should only cost $10. Jesus! I leave this place for 6 months and you all fall apart. That's what I get for putting a one-eyed Frenchman in charge of software.....