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integration with pencil doesn't mean necessarily touch across the whole OS (although I have to admit it would be very "un-apple"). I am just trying to put myself in Apple's shoes, why would I bother re-designing a platform that I haven't really updated for a decade. Surely the low volumes compared to iPhone might explain part of the story, but I don't think it would have been that difficult to reduce bezels 2-3 years ago.

If I am Apple, my approach to this design is how to keep this form factor relevant for the next decade. they have pretty incredible technology (pencil, sidecar, faceID,...) that could make a consumer desktop proposition more compelling that just an all-in-one desktop (that any competitor could just make their own version of).

Why I think it's something to do with pencil, It was probably anecdotal but I remember reading a long time ago that a few apple engineers were quite disgruntled that microsoft released the surface studio and all apple could do was updating the iMac specs. Sure Apple does not do first and maybe the studio was a bit ahead of its time, but it was a couple years ago so I would be very bummed if Apple (with their new chips, their unlimited money, their world class design team) cannot do something similar that 'just' works.
I hear your wishes, but I really doubt touch will ever come to the iMac.

As much as Apple has moved on from Jobs ‘yuck’ comment on styluses, I think they’re committed only to the iPad and iPhone to handle all touch applications. Maybe one day, we’ll see a 2-1 laptop, but that’s as close as we’ll get.

Yes, the MS Surface Studio showed Apple up. It showed how you can take an ergonomic problem (drawing vertically in the air) and solve it with some innovative thinking. And Apple engineers were rightly bummed and perhaps embarrassed that the iMac was left to languish for years.

And while Apple can reintroduce an iMac G4-like articulating arm and make it touch enabled, it’s far too expensive to make. I’m even doubtful that the new iMac will have height adjustment. They can’t justify selling a $1000 HDR stand and then turn around and include similar features in a $2000 all-in-one iMac.
 
Yes, the MS Surface Studio showed Apple up. It showed how you can take an ergonomic problem (drawing vertically in the air) and solve it with some innovative thinking. And Apple engineers were rightly bummed and perhaps embarrassed that the iMac was left to languish for years.
I believe you make a lot of assumptions here.

How did MSFT "show up" Apple? They designed a product with an articulating touchscreen; that doesn't necessarily make it a good product idea straight away. In fact many reviewers complained that the screen was unstable when in art-board mode, and the least said about the specs the better - especially for the price. There's no market data to suggest that MSFT has, in any way, trumped Apple in sales with the Studio, either.

Also, do you personally know that Apple engineers were 'bummed'? Again, I can't think why they would be. It could be 24kt gold, but it still runs Windows and the specs were not good enough.
 
My biggest complaint about the current iMac form factor isn't the bezels, it is that it is not height adjustable. Really hope that they either make it height adjustable or that it includes VESA mount standard. Especially on the larger model.
 
If I am Apple, my approach to this design is how to keep this form factor relevant for the next decade.
No, see, if you’re APPLE, you’re not really caring about the relevance of a platform you see as declining to the point of irrelevance in 10 years. Some folks will always want to buy macOS devices and will never be comfortable with iPadOS (like some folks were never comfortable with the mouse). But, the numbers of those folks are going to stay roughly the same for at least a little while before you start seeing the decrease.

I believe Apple was thinking “How do we make the best of this situation?” Well, cutting a hundred dollars or so (in the form of an Intel processor) goes a long way towards reducing costs. Also, as developers are moving on to your next platform, they’d make it easy to port that code BACK to the prior platform. When Apple starts seeing that drop off in sales, they will ALREADY be in a good position to profitably continue to make those systems for the folks that still want them.
 
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It showed how you can take an ergonomic problem (drawing vertically in the air) and solve it with some innovative thinking.

I believe you make a lot of assumptions here.

How did MSFT "show up" Apple? They designed a product with an articulating touchscreen; that doesn't necessarily make it a good product idea straight away. In fact many reviewers complained that the screen was unstable when in art-board mode, and the least said about the specs the better - especially for the price. There's no market data to suggest that MSFT has, in any way, trumped Apple in sales with the Studio, either.

Also, do you personally know that Apple engineers were 'bummed'? Again, I can't think why they would be. It could be 24kt gold, but it still runs Windows and the specs were not good enough.
Agreed. I even know an artist that thought it was a cool idea, but, like the entire computing market, they realized that what they REALLY liked was being able to create anywhere and anytime. When their favorite software developer released a version of their drawing program for the iPad, it was over… they’ve been using the iPad Pro since then.
 
Agreed. I even know an artist that thought it was a cool idea, but, like the entire computing market, they realized that what they REALLY liked was being able to create anywhere and anytime. When their favorite software developer released a version of their drawing program for the iPad, it was over… they’ve been using the iPad Pro since then.

Hah, that's funny. Along those lines, I thought I'd hate the Apple Pencil, but am now annoyed at the apps that don't support it. *shrug* It's a potentially powerful tool. (Was steve wrong?)
 
Suit yourself. But they are lots of us who, especially after the depressing last 12 months, would welcome more uplifting color options than the same old sterile silver or gloomy gray.

Spot on observation. A potential direction that would woosh over and not even occur to other companies.
 
Personally, I think this is a step back for Apple when they kept on stressing on being "environmentally friendly" when they are creating extra colors and options that would guarantee much more leftover stock when compared with currently existing Space Gray/Silver color options. Sure, add one sounds legit but having five options in total...... I find it difficult to picture.

But then hey, what do I know 🥴
You were right when you asked what would you know.
You may not trust Apple’s environmental stance, but am sure you trust Apple does not want to loose money. Left over stock that is not reused is lost money.
1) Apple recycles every unsold item. 100% raw materials are put back to the supply chain.
2) since you are going to recycle left over components, color does not matter.
3) Apple supply chain is “Just in Time”, so they make the colors as per demand.
4) if you see Apple store online before new products are to be be announced, the discontinued generation is often out of stock. They plan production accordingly.
5) They sell items when they can in other countries where the new product is not yet launched.

This is where Apple really makes the last few percentages of it’s 20% profit margin. By strict manufacturing discipline.
 
I don’t understand the fascination with an all in one desktop. Apart from being super cool, wouldn’t it be better to have a best in class apple monitor and the computer unit separate. I can change/upgrade either one as required. If space clutter is a problem you could always create neat ways of hanging a Mac mini on the back of the monitor. There is so much waste at the end of life of an iMac. It’s a shame that Apple can shout from the top of solar roof tops but not care about the environment for real.

I'd like to see some kind of modular system as well. I kind of tried it with the 2012 i7 based Mini. Bought it with a pretty nice 27" monitor, keyboard, mouse. Thought I'd just replace things as needed. Well the 2014 Mini was at best a side grade, and not an upgrade. The mini was not upgraded again till many years later. At some point my old mini was just not up to the task of running some of the photo editing software I was using. Basically required a discrete gpu. And then my hard drive started to fail. I looked at Macbook + monitor + ... options. But would essentially have needed a higher end 15" to get a sufficient GPU. Price was that was significantly more expensive than an iMac. Even toyed with the idea of Windows. Finally opted for a 2019 iMac. I just don't think Apple is going to offer that kind of well integrated modular system anytime in the near future. So iMacs are the best available alternative for some of us these days.
 
Apple is proud to announce our most expensive highest margin iMac to date.

Cue the fans screaming in defense how much development costs when Apple is the richest company in the country.

Concepts look great but when I can build an a fully upgradable enterprise server for the cost of a one with decent non-upgradable/serviceable hardware it’s a pretty tough pill to swallow.

I got an upgraded Air when the M1s came out but I’m still only using it on the couch and for basic things. Still on a PC for all my 3D printing stuff with no decent solution for M1s in sight. Still doing all my gaming on my desktop. I’ve tried doing some real work from home stuff on it but usually end up just opening an RDP session to a Windows Server/Desktop.

I feel like the money is for the looks/flair that doesn’t do much for me and I guess I’m in the minority.

Still love my iPhone and Mini iPad as always but I’m still jumping on a PC/Server when I need to do more.
 
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I believe you make a lot of assumptions here.

How did MSFT "show up" Apple? They designed a product with an articulating touchscreen; that doesn't necessarily make it a good product idea straight away. In fact many reviewers complained that the screen was unstable when in art-board mode, and the least said about the specs the better - especially for the price. There's no market data to suggest that MSFT has, in any way, trumped Apple in sales with the Studio, either.

Also, do you personally know that Apple engineers were 'bummed'? Again, I can't think why they would be. It could be 24kt gold, but it still runs Windows and the specs were not good enough.
Well, we all make assumptions and conjecture here on MR. That’s part of the fun. :)
But, I was simply giving the other poster the benefit of the doubt (re: engineers).

But with respect to showing up. My point has nothing to do with sales. It showed innovation and the courage to do something different...something we’d expect from Apple not MS.
No, it’s nothing groundbreaking that Apple themselves couldn’t do. The difference was that MS actually did it...instead of just giving us a spec bump. You know very well if Apple had done something similar, we’d be trumpeting this as the best thing since sliced bread.
 
You were right when you asked what would you know.
You may not trust Apple’s environmental stance, but am sure you trust Apple does not want to loose money. Left over stock that is not reused is lost money.
1) Apple recycles every unsold item. 100% raw materials are put back to the supply chain.
2) since you are going to recycle left over components, color does not matter.
3) Apple supply chain is “Just in Time”, so they make the colors as per demand.
4) if you see Apple store online before new products are to be be announced, the discontinued generation is often out of stock. They plan production accordingly.
5) They sell items when they can in other countries where the new product is not yet launched.

This is where Apple really makes the last few percentages of it’s 20% profit margin. By strict manufacturing discipline.
Yes, absolutely. And this is Tim Cook's genius--he's the one who made sure that system continued to work as Apple got larger and larger.

I dislike Tim Cook for many reasons, most of which revolve around his corporate social policy, but I think he's a super talented guy. People bang on him because he is not a "product" guy, but if you didn't have Tim Cook, the products Ive and Jobs came up with would never ship!
 
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Spot on observation. A potential direction that would woosh over and not even occur to other companies.
It’s why fashion designers are bringing back the worst aspects of 80s clothing and hair. Because clowns make (some) people happy.

Color iMacs are fine, but not pastels. The metallic red mazda uses? The Atlantic blue VW has? Those would be head turners...
 
It’s why fashion designers are bringing back the worst aspects of 80s clothing and hair. Because clowns make (some) people happy.

Color iMacs are fine, but not pastels. The metallic red mazda uses? The Atlantic blue VW has? Those would be head turners...

The pastel iMacs will sell the best as they are targeting consumers for use in homes, and introduced in the Spring. I'll be purchasing one for my studio assuming the specs are good. And if the specs and display are really good, another one for my flight simulator.
 
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Suit yourself. But they are lots of us who, especially after the depressing last 12 months, would welcome more uplifting color options than the same old sterile silver or gloomy gray.
A roll of masking tape, a scalpel and a rattlecan and the world is your Oyster 😎
 
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The pastel iMacs will sell the best as they are targeting consumers for use in homes, and introduced in the Spring.
I think that's probably what Apple is thinking, assuming this rumor is true.

If so, the marketing and sales figures will be interesting---when's the last time Apple made a computer with a non-metallic cover option?

I wouldn't buy anything other than silver or space gray (or maybe black), but I know others will lose their minds over colors.
 
Apple is proud to announce our most expensive highest margin iMac to date.

Cue the fans screaming in defense how much development costs when Apple is the richest company in the country.

Concepts look great but when I can build an a fully upgradable enterprise server for the cost of a one with decent non-upgradable/serviceable hardware it’s a pretty tough pill to swallow.

I got an upgraded Air when the M1s came out but I’m still only using it on the couch and for basic things. Still on a PC for all my 3D printing stuff with no decent solution for M1s in sight. Still doing all my gaming on my desktop. I’ve tried doing some real work from home stuff on it but usually end up just opening an RDP session to a Windows Server/Desktop.

I feel like the money is for the looks/flair that doesn’t do much for me and I guess I’m in the minority.

Still love my iPhone and Mini iPad as always but I’m still jumping on a PC/Server when I need to do more.
Then maybe Mac is not for you.

¯\_(ツ)_/¯

I think the majority of Mac owners are happy paying the price because 1) the materials are high quality and 2) some of us just love macOS and would rather spend more $ than use Windows.

If you gave me a choice---give up your iPhone or Mac, I would switch to Android very, very fast.
 
Apple is proud to announce our most expensive highest margin iMac to date.

Cue the fans screaming in defense how much development costs when Apple is the richest company in the country.

Concepts look great but when I can build an a fully upgradable enterprise server for the cost of a one with decent non-upgradable/serviceable hardware it’s a pretty tough pill to swallow.

I got an upgraded Air when the M1s came out but I’m still only using it on the couch and for basic things. Still on a PC for all my 3D printing stuff with no decent solution for M1s in sight. Still doing all my gaming on my desktop. I’ve tried doing some real work from home stuff on it but usually end up just opening an RDP session to a Windows Server/Desktop.

I feel like the money is for the looks/flair that doesn’t do much for me and I guess I’m in the minority.

Still love my iPhone and Mini iPad as always but I’m still jumping on a PC/Server when I need to do more.
Of all the things to complain about regarding the iMac, price shouldn’t be one of them. The 4K iMac might have been the best value product Apple sold, at least until the M1 Air.
 
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