It wouldn't make sense to show an iPhone x in the ad because, not everyone has an iPhone x. People like housewives and the lady in the video are more likely to be on an older model iPhone, like the 6. I find the ad to be very relevant and "real", because it's what most Apple product users experience when they go to an Apple Store. Every time I've taken my computer in, every time, not once, not twice, every single time I've been told by the Apple person that I should upgrade and that old machines display problems with performance. This ad will appeal to a lot of people who are not hardcore fans of Apple products or the people who work in the mall at Apple stores. I would never own a Samsung myself, but the photos taken with my mother-in-laws older Samsung phone beat the stuffings out of any that can be taken with the iPhone SE. I have a camera to take photos so it only bothers me when it bothers me, which is rarely because taking photos all the time is not that important to me, but I can see this commercial appealing to the frustration of a lot of people with Tim Cook's Apple.