I understand why this site disparages the Samsung ad; but the reality is that it is clearly, carefully targeted advertising. It's aimed at people who currently own iPhone 6's, who are primed for a new phone. There's not much value in targeting iPhone 8 owners to switch right now.
I totally agree, but I think the execution is poor. The iOS interface, iPhone, and Apple store get way more screen time than the Samsung products do. They make a good case for upgrading, but not why someone should pick a Samsung.