Whilst this is bad of course, I cannot fault Samsung on the way they have handled this, from what the media say anyway.
As soon as this was becoming a more than single issue, Samsung started the recall of Phones to attempt to fix the problem with the battery.
However, from the media reports, what... Two or 3 of the, I'm guessing thousands of replacement have experienced fresh problems, so they are fully stopping shipments until the fault can be accurately fixed, and going to offer customers new replacement/different models.
I mean, whilst unfortunate, how much better a response could anyone ever want?
Apple would still be denying it, and there would have to be a class action lawsuit before they accepted any responsibility.
Irrespective of feelings towards Samsung, they have done exactly the right thing, in a very quick manner, and looked after customers far better than other companies would have done.
And I'm no Samsung fanboy.
It's just a dam shame, thanks to Steve Jobs (NOT) that other brands have followed Apple in the non replaceable battery concept, otherwise, this would be such a simple fix, take back off and remove battery.
Let's hope for everyone's sake they true cause of all these fires, and let's not forget it's still a tiny tiny percentage are found out and all companies can learn from it to make safer products for us all in the future.