You’re familiar with the Mac vs PC ads yes?
The difference is Samsung was mocking and denigrating Apple, while Apple was gently teasing, at most. The interplay between the two actors made it a far more friendly interaction, like Apple was the cool, smart kid trying to look out for his nerdy best friend. Samsung's ads are like the cool kids putting the nerdy kid's head in the toilet...it's a far different attitude, and why the Mac vs. PC ads were liked even by PC people (at least the ones that could take a joke).