I haven't read through the whole thread, so I doubt I'm the only one to bring this up, but it wasn't in the first couple of pages. Ingenious means, "cleverly and originally devised and well suited to its purpose." I get what they're going for, but it's poor execution when the literal meaning of what you're saying is the exact opposite of the play on words you're trying to make.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X
- Thread starter MacRumors
- Start date
- Sort by reaction score
The market share statistic I was referring to was regarding soft drink sales, which is what those ads were intended to target, not overall Pepsico revenue which includes many more franchises besides soft drinks. Is that wrong?
What education? Market value Coke $196B vs Pepsi $161B
"In the last decade, Coke's market share has risen from 17.3% to 17.8%, while Pepsi's has dropped from 10.3% to 8.4%, according to Beverage Digest, a trade publication." https://money.cnn.com/2018/02/20/news/companies/cola-wars-coke-pepsi/index.html
That comment is ridiciously.... one can bash an iphone and still own a macbook.
That's because Apple intentionally cripple their modems, sacrificing user experience to keep Intel happy
I have no idea. As an employee I get it for free. I am sure that if the business has a real need for it, it can afford it (avoiding buying Apple devices might help save too)
These are getting more and more desperate. There's about 3,000 stylus available for any touchscreen device, not a proprietary one prone to getting stuck inside the device and expensive to replace.
Is this another one in a long list of Android features that Apple fans claim to be useless until Apple adopts them?
[doublepost=1533937718][/doublepost]
It's not about stylus. I am not aware of any other phone with high quality support for stylus (Samsung uses Wacom digitizer tech)
PepsiCo has a major position in YUM! brands, which is the owner of KFC, Pizza Hut, Taco Bell. PepsiCo spun this off as a public company back in 1997 and likely shares in the benefits. This is a poor comparison all the way around because Samsung is a conglomerate, like PepsiCo.
Then again, Coca-Cola Co. has a higher valuation than PepsiCo and owns the carbonated beverage market at 42%. Sort of like Apple, who owns the phone market with fewer models and hasn't diversified into all the businesses that Samsung is currently into. Pepsi has 30% of the beverage market. PepsiCo is a larger company with more diverse businesses, and 4x more employees.
This proves that the Pepsi Challenge didn't work and Samsung's stupid, desperate commercials won't resonate with the public, either. These are advertisments created by fanboys. The power of education with articulation.
1st video makes no sense. How is the Note 9 more powerful?
2nd video is kind of funny, event though I really have no interest in using a stylus on a phone (but I get that others may feel differently).
2nd video is kind of funny, event though I really have no interest in using a stylus on a phone (but I get that others may feel differently).
Samsung today uploaded new ads in its ongoing "Ingenius" series that makes fun of the Apple Genius Bar and pits the iPhone X against Samsung's Galaxy devices.
In the first ad, called "Power," a customer tells the "genius" that the Galaxy Note is "really powerful." "You know what I think is powerful?" the genius replies. "Being able to unlock your phone with your face." "It does that too," the customer replies.
The genius bar then points out that on iOS 12, you can FaceTime up to 32 people. "Why would I ever want to do that though?" asks the customer.
In the second ad, entitled "Pen," a customer comes into the "ingenius bar" and asks about the difference between the Apple Pencil and the S Pen that comes with the Galaxy Note 9. "Well, the Apple Pencil only works on the iPad," says the genius. "Okay, so what can I use on my phone?" asks the customer. "Uh... your finger?" replies the genius.
Samsung's newest ads in the "Ingenius" series are promoting the Galaxy Note 9, a device that it launched just yesterday. The 6.4-inch Galaxy Note 9 is equipped with a Snapdragon 845 processor, which has been bested by the iPhone X, along with an iris scanner at the front and a fingerprint sensor at the back.
It works with the S Pen stylus, and while some rumors have suggested Apple is exploring an Apple Pencil option for the iPhone, it's not clear if that's something that will ever happen.
Samsung has shared several ads in the Ingenius series, making fun of the iPhone X's notch, lack of SD card, lack of multitasking capabilities, and the fact that there's no headphone jack, while highlighting the the faster LTE speeds and camera in the Galaxy S9.
Article Link: Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X
So here's the deal. When the Mac/Windows commercials ran many years ago, they were pure genius. I wasn't an Apple guy then, but they were clever and actually made me think about Apple differently. They made light of of some of the really annoying/frustrating things that Windows users (including me) had been dealing with for years. These commercials are just dumb (like I really wish I had a stylus for my 8+ - not). I don't see myself looking at Samsung any differently other than a desperate company trying to steal some market share. Good luck.
I think he meant to talk about Apple's profit is higher than all others combined and really that is what business is about not market share.
LOL>
Marketing 101
Brand Name Recognition - just their logo.
Brand Product - none shown
Brand/Product Name Placement - again none.
Confusing brands to your customer: failing.
Yeah they failed marketing 101.
Here’s the deal. I love the Apple guy so much in these videos I’d buy an Apple product. This is only helping Apple not hurting. Nice work Samsung.
Attack ads don't just attack one product, it attacks the entire brand and portfolio of products.
Over time, attack ads forced Coca-Cola to spend a huge amount of resources innovating its classic colas. This left it vulnerable to non-carbonated beverages and snack foods like PepsiCo's Gatorade and Lay's.
The Samsung ads attack not just iPhone but also Apple services, music, wearables, etc.
Can we see your survey results that concludes no one wants a stylus?
Don't know where people get rubbish like this from. The world over advertising is about making your product look better than the competition. Even if they don't explicitly say it, (which they often do especially in American ads), they ARE telling you that you are missing out/inferior/idiotic/poor/etc for not using their product.
Be honest man.
What else is funny is the Apple don't focus on specs, no but their fans do if you look at the top rated comments here.
I use an iPhone and lots of Apple products but I can recognise a funny ad when I see one. These are funny, period.
Remember the Mac vs PC ads? Did Apple feel inferior next to Microsoft? Or was it clever marketing tactics used against a competitor? Hmmm.
No it wouldn't. The SnapDragon 845 is a dog compared with the A11, and you just KNOW the A12 will be faster than that.
I'm still waiting for the Apple ad where the Samsung user walks into the Apple store and asks the Genius where he can find the Samsung support store and genius bar and the genius breaks into hysterical laughter..... (lol)
You just described Marketing 101 from the 1980s.
These Samsung ads are intended to target Gen Y and Z. The ad requires more risk, less boilerplate material.
You know whats even funnier is walking into the Apple store and going up to the Genius Bar for help and learn that you have to make an online appointment only to find they are booked for the next week. I've seen it happen.