These commercials are dumb and make me cringe for some reason. I've owned Samsungs like the S5, S7, Note 5 and despite the specs on the Note 9, I'm not interested in a phone that won't go past two years (maybe 3) of heavily delayed software updates. Android 9 has been out in beta for months and still they choose to ship this with 8.1 Oreo. Dumb
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Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X
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You’re not understanding. It’s not about making the ads “fair”. Like some outside council is judging their fairness. (Who said fair anyway? That’s your confusion. I never said fair.) It’s about effectiveness, and the impact that it has on the brand. Big huge brands with lots of market share need to be cautious about negative attack ads because they have way more to lose from a sales perspective. Add to that the fact that the negative impact on their own brand/positioning could resonate for years and it’s generslly not a good idea.
Apple’s Mac vs. PC ads were a Hail Mary by a desperate company that already had a well established brand and some of the most fiercely loyal customers in the history of modern commerce. It made sense for them, and they were executed exquisitely. The fact that Samsung is copying a tactic (badly) without understanding the strategy behind it (and how it doesn’t apply to their current situation) is doubly sad, and indicative everything that’s wrong at the root level in Samsung’s corporate culture.
‘Kernel panic”.
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If you think the number of views on an ad means ****, without understanding who’s watching them and why, and you think that middle school potty humor is a good brand building strategy for a multi-trillion dollar global conglomerate, then I can’t help you, brother.So the 12 million views on the "double dongle" ad are a terrible brand strategy?
I guess everyone hates it but continues sharing it.
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Makes sense you would choose Apple. They don't offer a stylus, or a touch screen on any other their computers. Does not seem to be important features to a Mac user.
Yet Many PC makers offer a stylus with their products, whether it be a phone, tablet or laptop. Touch screens also seem to be popular. To Apple users not so much. Heck Apple users used to get by with one button on their mouse.
Personally the time I recently spent with a Razer laptop using the tough screen, I began to like the feature, yet ultimately it came down to software options that are important to me, so it went back. It's all personal preference, but I feel the bashing going on in this thread is unnecessary.
I guess my understanding of marketing is limited. You sound like you are deeply involved in the marketing business. I could not begin to presume I could judge the outcome of a businesses strategy without giving it time to be implemented. We can conclude the Apple vs PC ads were exquisite because they were implemented years ago and the results could be quantified. Samsung's current advertising strategy seems to have been implemented in the last year or so. If your crystal ball tells you their strategy is wrong who am I to judge.
I have read on other forums that Samsung fanboys think the ads against Apple are entertaining. I would guess if you are in marketing you would also take that into account.
Whatever makes you sleep at night, buddy. The 12M view count is meaningless and you’re the smartest in this thread.
That’s cool, glad you found a product that worked for you. Yea I tend not to buy things I don’t want or need so thats why I didn’t buy a phone with a stylus or a laptop with a touch screen. It’s all personal preference and opinion, I’m certainly not bashing anyone. You seem to be pointing out particulars about Apple users more than me. I’m just calling out Samsung on their lazy claims. If you bring up power in a negative ad, you should at least be able to outperform iPhone you’re calling out. Does that offend you? You feel like I’m personally bashing you?
Youtube seems to pay attention to them, and content providers make millions off them. Hmmm.
Millions of views intrigues the public and dictates perception. Who cares who is watching them. If you were doing a market share study or a focus group study I could understand. Thumbs up or number of views gets people to pay attention and take notice, good bad, or ugly.
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Don't get me wrong, I'm all Apple all the time, but I do try different products and keep an open mind. As a matter of fact my wife just Facetimed me from the store. I answered it on my laptop. Wanted to show me something. How convenient is that?
Have yet to find worthy replacements for my Apple arsenal, but I do look. I may look at a Samsung phone sometime down the road, but I am in no hurry.
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Samsung just keep wasting their dollars. The S9 was not selling well, and the likes of Huawei, Oppo, and Xiaomi are having a field day eating Samsung's lunch, yet Samsung keeps believing that Apple is their number one rival.
It is also funny how Samsung goes so frontal against Apple, but pretend to take the high road when the Chinese OEMs (Vivo, Oppo, etc) are going frontal against Samsung in the field. Oppo and Vivo's sales team are quite frontal in their attacks comparing their products against Samsung's overpriced phones.
Sooner or later, we would probably see Samsung goes to the ways of Sony, with the Chinese OEMs taking reign of the market.
It is also funny how Samsung goes so frontal against Apple, but pretend to take the high road when the Chinese OEMs (Vivo, Oppo, etc) are going frontal against Samsung in the field. Oppo and Vivo's sales team are quite frontal in their attacks comparing their products against Samsung's overpriced phones.
Sooner or later, we would probably see Samsung goes to the ways of Sony, with the Chinese OEMs taking reign of the market.
Nobody wants it yet there are people out there that I know have bought the note for the stylus.
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Does that apply to the mac vs pc ads too?
You're right context matters, it all depends on how much you love Apple. Those the love Apple, will have loved the i'm a mac ads and will hate these.
I find them funny in same way as the i'm a mac ones.
Not really. I think they are taking solid jabs at Apple, reinforcing their customers how silly Apple is at times, and those thinking about switching will think twice. For a lot of Apple denialist, they won't accept any fact, no matter how apparent.
JUST last month, when it was posted that the new macbooks were throttling spreads, look at the wide spread Apple denailist (edit) who came out in droves, came up with all these technical excuses. Within two weeks, Apple confirmed the bug, and issued a patch. It was a real WTF moment for me on this forum.
NOT everything Apple does is perfect, and this management team is making more mistakes all the time. These ads highlight some of those decisions.
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That just sounds like sour grapes. The were fun ads for i'm a mac, just as they are now. You might not like them, sounds like they get under your skin, but they are just ads and Apple users won't be swayed by them. Those on the fence however that don't know any different might.
I'm not the fan of Apple that I used to be but would still recommend them for tech illiterate people, like the ones that might be swayed by these ads.
That’s interesting. So BMW should only show Mercedes vehicles in their ads, LG show only show Sony in their TV ads and Carnival Cruises show only shots of Norwegian. No, it’s not marketing 101. If they were doing better at marketing 101, the below would not be the facts of phone profits and sales. Being “entertained and humored” (alone) does not a good ad make (says Yoda)
According to a new report from analysis firm Counterpoint, the iPhone X alone accounted for 35% of total smartphone industry profits in Q4 2017, with Apple capturing a total of 86% of the industry profit. With just 14% of the profit left over for the Android manufacturers (no, Windows Phone and Blackberry certainly aren’t making any money), that means that the iPhone X alone made a little more than three times as much money as the total profits from Samsung, LG, HTC, Sony, OnePlus, Huawei, and Xiaomi combined.
like i said, ONLY USA and Japan. Rest of the world, Android dominates. That's just a fact. And while facetime is good (no dispute there), just look at some android stats and usage in the US. And a large portion of the tech community uses both, or use android because Android is pretty sweet!
And activate by Siri? when siri works! OMG, please try google now and see what a real modern voice assistant can do. Maybe that's why Tim keeps changing the Siri team!
Thing is there are still comparison videos out there comparing several versions of the MBP that show the i9 isn't much if any and sometimes slower than the i7 version. The chassis on the MBP is just not equipped to handle the i9 .
I’ve just never seen one being used in public or known anyone who has wanted one. I don’t see it as a popular feature amongst consumers.
This ad was made for U.S. audiences by Samsung USA. BMW fights with Mercedes, Lexus, Acura, Audi, etc. The smartphone market in the U.S. is dominated by Apple and Samsung.
The audience is already familiar with the Galaxy brand.
Another part of Marketing 101 is to know your channel and audience.
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Yup, America is the country of Cola wars. Why is anybody surprised at this? I personally think the ads are funny.
Getting people to watch your ‘channel” doesn’t necessarily move your product. And trying to make a consumer dislike one product does not make them like your product. That’s the 101. So, OK - they don’t buy Apple as a result of this ad. The list of alternatives if substantial. This ad does nothing to make me want to by a specific product of any manufacturer (or Samsung), only to attack Apple. If you want people to buy your widget, you need to make them want YOUR widget. You can use negative advertising, but you should still feature your own product. Talk about the notch (or show it) then fade to the samsung phone without the notch. There is a pretty major disdain “for negative” advertising, not just in politics.
What solid jabs did they take in either of these ads? Trying to compare their insecure face unlock with face id? Bringing up a stylus? Come on.. That is super weak. Again. They do not show their product once in these ads, not even at the end. You can clearly see HomePods, AirPods, iPhones, and MacBooks in these ads.
I do not recall posting once about the MacBook issue. Just because I bring up how stupid these ads are doesn't mean I am an Apple apologist. I never said Apple was perfect. I use and appreciate their products because they tend to work extremely well for me. If I had constant issues with them I wouldn't use them. In summary, these ads are bad. They aren't clever and they promote Apple and their products more than their own.
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They would need to actually advertise their product and not Apple's entire suite of products to say they are making theirs look better. So they are telling me I am idiotic for not using their product and that is supposed to make me want to switch to their product... Which again... Isn't even shown in the ad?
"Hey our phone is more powerful!"
-Apple "employee" explains two features that the iphone has and the customer says they have facial recognition too (which really is disingenuous at best considering how it is insecure as it literally cannot be used for banking).
-Then about facetime... People have been clamoring for multiperson facetime since it came out... Why would Samsung think it would be a good idea to let potential customers know that Apple is releasing a feature that has been highly requested!?
And the stylus... Really? A stylus for a phone? I guess for some that is a positive, but I cannot see any situation where I would actually want to use that.
What on earth do specs of the devices have to do with anything I said?
You need to understand the anatomy of a 30-second attack ad. What you're proposing is 1980s boring boilerplate advertising suitable for baby boomers and Gen X.
Samsung's target audience with their ad:
- Gen Y and Z
- Never used a "dumb" phone
- Learns about new products on social media
- Trusts social influencers
- Short attention span; want to watch memorable content
- U.S. domestic audience via YouTube
This audience doesn't want to be led by the nose and watch a hard sell by Samsung. If this ad stirs up their interest, they will watch a video from their favorite social influencer about the Galaxy S9.
What you're proposing changes the ad from a funny, quirky video worth sharing to a semi-serious corporate ad.