Lol, you've done it again.. just in a different way to try and justify your first comments, "most people" but changed your tack... it is a premium phone, no one disputes that.. but that doesn't make it luxury.. a Bentley is luxury. It's out of the reach of the man in the street. 100 million sales a year is common as muck.. without a shred of luxury attatched to it....Actually. I wasn’t trying to sound “condescending”. I’m talking about how MOST/SOME people view iPhones in general. Most people think iphone is a premium/expensive phone. Apple has an excellent lineup with plenty of options. From $349 for IPhone SE, to $999 for iPhone X. Most people see the price tag regardless of monthly installments and think it’s expensive.