I think what
@HickDead is saying that Samsung has already released technology that Apple is planning on releasing, when Apple has used the same physical design for over three years now with LED. It's not to say that one for manufacture does things better than the other, because they both have their advantages and disadvantages. But Samsung has already introduced OLED, curved display, reduce bezels, integrated home button, etc. Point is, Samsung doesn't necessarily do things better, I think they just are a step ahead of Apple and it's not much of a secret. But that doesn't mean that Apple doesn't do things "Different."
And truthfully from the marketing standpoint, I don't think Samsung is nearly as aggressive marketing their devices as much as Apple does. I would say Samsung focus is more of marketing their TVs then they do their phones. At least in terms of what you see in the media and posted through various tech websites. I believe Apple spends the most on their marketing. I Can't recall exactly when I read this, but Apple was leading in expenditure with marketing the iPhone over any other manufacture.