If one cuts through the bs, and the branding, and the reality distortion field, for the past couple of years apple has been basically making boatloads of cash for doing pretty much nothing with their devices other than incremental bs updates. And on the desktop front with lion making things worse rather than better. Oh the ipad two added a camera, oh the air is redesigned so it doesn't have a **** latch and one usb and now it's smaller, oh the imac has a mirror glass that can't be used in pretty much any conditions that involve outside light and it's the same crap in ergonomics like it always was and with the same design for 8 years, oh every new mac is getting a higher res screen but no one in the os x team can be arsed to finally write some decent code for resolution independence and the font on the 27" imac are smaller than that on the ipad, oh now we have icloud that doesn't offer online storage like everyone and their brother are offering, but hey you can match your tunes with apple (not stream them of course) for a premium.
Apple has jumped the shark, and it won't become apparent any time soon to most people, but in two years, a bit more, a bit less, and if in the process they don't manage to eat up, lawyer away, or monopolize away the competition with anticompetitive practices, they 'll get what's coming to them for having lost their spirit and become an obese, money greedy giant.
/end of rant.